InfoChachkie

AUGUST 25, 2011

Before beginning customer success stories or case studies with a new client, I ask a LOT of questions of my marketing contacts - well before ever talking to one of their happy customers. 2- The goals for their case studies. Going into projects, I want to understand. 1 - The client's business.

Case Study 162

Case Study Study Custom Customer 162

Startup Professionals Musings

OCTOBER 1, 2022

I’m happy to add my own insights here for your consideration to her suggested eight essential lessons, with supporting case studies, for evolving any innovative idea into a business reality: Every innovation must solve a customer problem. Write down your business model and five-year plan. Plan for change before the crisis.

Ideas 145

Ideas Startup Case Study Writing 145

Tech Zulu Event

NOVEMBER 11, 2011

One of the hardest things about being a blogger is drawing that line between being a business owner and writing for passion. Most bloggers wouldn’t turn down the opportunity to make a full time income from writing their blog. Who are you writing to…What are their fears, their dreams, their lifestyles? Write your content.

Blogging 83

Blogging Email Writing Sites 83

socalTECH

MAY 25, 2016

We can now write $20M, $25M, and $30M checks to existing, breakout companies in our portfolio. Especially, since we are in SoCal and not in San Francisco, where although we've had some great companies lately, there are not as many case studies of what a company could be.

Southern California 113

Southern California Capital Funding Invest 113

Both Sides of the Table

FEBRUARY 3, 2010

You have no choice but to jump into solution mode for a bit to see if your case studies on a successful implementation at other customers opens up the person you’re meeting a bit. The end goal in your meeting is to get the customer to trust you enough to talk about their existing problems.

Sales 314

Sales Startup Venture Capital Customer 314

Both Sides of the Table

JUNE 22, 2015

I must admit I discuss this very frequently with portfolio companies but hadn’t thought to write about it. I need to give credit for the topic to PR Malloy who Tweeted me this question. msuster looking for an inspired post on when an exclusivity deal (w/ major industry player) works (cons as well) for an early stage tech co. —

Outsource Development 150

Outsource Development Startup Custom Customer 150

InfoChachkie

JULY 14, 2011

9) In Getting The Band Back Together , I write about the power of serial Founding teams. There’s lots more info including videos, case studies and more at www.ringrevenue.com. How has your history with Jason Spievak , Colin Kelley and the rest of the former CallWave team shaped and benefited the company?

Marketing 209

Marketing Advertising Paid Search Startup 209