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GRP Announces $200 Million Fund. Rebrands as Upfront Ventures

Both Sides of the Table

Second, we are announcing officially that we are moving our offices from Century City to Santa Monica. Wouldn’t we be a bit hypocritical if we talked with entrepreneurs about innovation and change but we weren’t willing to take it on ourselves? We have long wanted to move but wanted to wait for the perfect space.

Funding 343
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Some Thoughts on Branding Startups and Communities

Both Sides of the Table

not near the beach): Factual, founded by Gil Elbaz who built AdSense [Century City]. You could argue that choosing the name “first round” paints them into a corner in case they want to ever do a late stage fund, but I suspect they named it FRC precisely because they wanted to excel at early-stage investing.

Startup 304
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Want to Start a Technology Company in LA?

Both Sides of the Table

This is especially true in LA, the second largest city in the country with a population if 16 million. We have many seasoned entrepreneurs who have built successful companies here and made a lot of money for investors and themselves. LA generally doesn’t have an appetite for this kind of investment at early stages.

Company 290