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GRP Announces $200 Million Fund. Rebrands as Upfront Ventures

Both Sides of the Table

Second, we are announcing officially that we are moving our offices from Century City to Santa Monica. But in Los Angeles, Santa Monica is akin to SoMa in San Francisco, Cambridge in the Boston area or Flatiron / Union Square in NYC. We have long wanted to move but wanted to wait for the perfect space.

Funding 343
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Want to Start a Technology Company in LA?

Both Sides of the Table

This is especially true in LA, the second largest city in the country with a population if 16 million. We have many seasoned entrepreneurs who have built successful companies here and made a lot of money for investors and themselves. DemandMedia has already scaled a tech team to a considerable size in Santa Monica.

Company 290
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Some Thoughts on Branding Startups and Communities

Both Sides of the Table

not near the beach): Factual, founded by Gil Elbaz who built AdSense [Century City]. Maker Studios, leading YouTube producer, generating hundreds of millions of video views every month [Los Angeles, near Culver City]. I guess Santa Monica is officially “Silicon Beach” in the local people’s minds.

Startup 304