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GRP Announces $200 Million Fund. Rebrands as Upfront Ventures

Both Sides of the Table

If you’ve been following the press about VC funds you’ll know this is no small feat. Second, we are announcing officially that we are moving our offices from Century City to Santa Monica. Well, the venture capital industry has changed a lot in the past 20 years … and we have too.

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Some Thoughts on Branding Startups and Communities

Both Sides of the Table

not near the beach): Factual, founded by Gil Elbaz who built AdSense [Century City]. Maker Studios, leading YouTube producer, generating hundreds of millions of video views every month [Los Angeles, near Culver City]. I guess Santa Monica is officially “Silicon Beach” in the local people’s minds.

Startup 304
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Gil Elbaz On Factual's New Warchest

socalTECH

Last night, Santa Monica-based Factual (www.factual.com), the data provider and data tools firm, announced a big, $25M funding round from Andreessen Horowitz and Index Ventures. In a couple of weeks, we're moving to a larger office on the west side, in Century City, which will give us space for more people.

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Want to Start a Technology Company in LA?

Both Sides of the Table

But we have a great city for building technology companies. Funding is different – In Silicon Valley you have mega venture capital funds and many of them. DemandMedia has already scaled a tech team to a considerable size in Santa Monica. But what you do have is more loyalty. So it’s always a trade-off.

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