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Gil Elbaz On Factual's New Warchest

socalTECH

Last night, Santa Monica-based Factual (www.factual.com), the data provider and data tools firm, announced a big, $25M funding round from Andreessen Horowitz and Index Ventures. In a couple of weeks, we're moving to a larger office on the west side, in Century City, which will give us space for more people.

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Some Thoughts on Branding Startups and Communities

Both Sides of the Table

I recommend that you start by writing down the attributes you would want people to think about when they think about your brand. Let my try those for Los Angeles as an example: Second largest city in America with 13 million people. not near the beach): Factual, founded by Gil Elbaz who built AdSense [Century City].

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