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Some Thoughts on Branding Startups and Communities

Both Sides of the Table

Brad wrote up his answer here – you should read it because it’s very instructive for how I believe communities ought to think about naming conventions. I recommend that you start by writing down the attributes you would want people to think about when they think about your brand. This is the list I would start with.

Startup 304
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GRP Announces $200 Million Fund. Rebrands as Upfront Ventures

Both Sides of the Table

Let’s start with the fund. Second, we are announcing officially that we are moving our offices from Century City to Santa Monica. Santa Monica is the place where the highest concentration of early-stage startups are created if you consider also the contiguous geography of Venice Beach. What’s up with that?

Funding 343
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Squeegy Officially Debuts On-Demand Car Wash Service In LA

socalTECH

The company--which launched a pilot program in Santa Monica in August--said it now is offering up its service in Beverly Hills, Beverlywood, Brentwood, Century City, Culver City, Mar Vista, Marina del Rey, Pacific Palisades, Palms, Playa Vista, Playa del Rey, Santa Monica, Venice, West LA, Westchester and Westwood.

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Here’s How to Cancel a Meeting the Right Way

Both Sides of the Table

A few days before the meeting the CEO asked me to change the meeting to 11:45 because “he was going to be wrapping up a meeting in Pasadena at 11am” and it would take 45 minutes to get to Century City where my offices are. “No problem,” I replied. And that’s why he stood me up!

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The Right Way to Cancel a Meeting

Both Sides of the Table

A few days before the meeting the CEO asked me to change the meeting to 11:45 because “he was going to be wrapping up a meeting in Pasadena at 11am&# and it would take 45 minutes to get to Century City where my offices are. &# No problem,&# I replied. And that’s why he stood me up!

Startup 346
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Want to Start a Technology Company in LA?

Both Sides of the Table

I was recently interviewed for an article that appeared in Fast Company titled, “ Why you should start a business in LA.&# If you’re interested in the topic it’s worth a read, but I thought I’d elaborate on the topic since it comes up all the time. Zorik Gordon is tearing it up at ReachLocal.

Company 290