MyShape Names New CEO, Shuffles Executives


Los Angeles-based MyShape , which develops a personalized shopping site for women's apparel, said today that it has named Mercedes De Luca as CEO of the firm. De Luca was most recently the company's Chief Technology Officer, and had previously served as Vice President and Chief Information Executive at Yahoo! MyShape offers an online retail shop for women's clothing, which takes into account a woman's size and shape to recommend fashions.