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Some Thoughts on Branding Startups and Communities

Both Sides of the Table

not near the beach): Factual, founded by Gil Elbaz who built AdSense [Century City]. ZestCash, founded by Douglas Merrill, former CIO of Google [Hollywood]. Maker Studios, leading YouTube producer, generating hundreds of millions of video views every month [Los Angeles, near Culver City]. And do so in real life, too.

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