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Performance marketing agency MuteSix bets on content and data to boost DTC e-commerce

TechCrunch LA

“They demonstrate best-in-class expertise with Facebook and Google paid ad platforms. They also have a very smart and efficient approach to creative development that was critical to helping us scale,” she wrote. (If In today’s highly competitive ad environment, both content and data are kings. The key takeaway?

Commerce 211
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Warner Media Camp Graduates Second Class

socalTECH

The startups included SideVision , an ecommerce software platform; Portal Entertainment a content development company; Bubbl , a developer of mobile and web-based video editing tools; Wisemetrics , social content publishing; Incoming Media , push notification for video; and Toggle , a developer of HDMI dongles for streaming UltraViolet content.

Media 124
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How the New Shopify-TikTok Partnership Helps Small Businesses

Tech.Co

A just-announced partnership between the social giant TikTok and the ecommerce giant Shopify could mint a brand-new class of TikTok-friendly ecommerce stores. If you're a TikTok-savvy entrepreneur interested in launching a Shopify store, now seems to be the time. But the first step is making sure that Shopify is your best option.

Help 150
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How ProGuides Is Helping Gamers Master Their Game, With Sam Wang

socalTECH

Once you've exhausted looking online for tips, Los Angeles-based ProGuides (www.proguides.com) offers up professional, instructional content to help you improve your skills at such popular titles as League of Legends, Hearthstone, and Fortnite. That allows them to find a coach to help them play better.

Help 113
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Why an Atlanta-based Black influencer collective swapped their collab house for a studio

TechCrunch LA

A few minutes away from downtown Atlanta, Collab Studio ATL describes itself as “a tech-based one-stop shop for content creators, HBCU students and young entrepreneurs to achieve their business goals.” The productivity at the studio is much better than the house for business and content.”.

Platform 210
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MuckerLab Unveils Second Graduating Class to Investors

Tech Zulu Event

A traffic jam of expensive cars lined up to pull into the packed parking lot of MuckerLab for its second graduating class demo day. Tech Coast Angel investor Dale Okuno came out because he believes that MuckerLab attracts better talent because they keep their class size small and focused. And build great business they have.

Class 100
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Why Entrepreneurs & VCs Should Focus on Basecamp, Not the Summit

Both Sides of the Table

Equally, I encouraged entrepreneurs to spend time getting to know their future VCs early because getting a feel for your chemistry is far more important than how the VC is ranked in some survey. Equally, I encouraged entrepreneurs to thoroughly reference check their VCs – you’ll learn much more from this than anything else.