Entrepreneurs Should Forget ROI And Focus On Return On Life – The New Measure Of Wealth
InfoChachkie
MAY 20, 2013
According to Tige Young, Founder and CEO of Tui Tai Expeditions , entrepreneurs should de-emphasize ROI and focus on a more accurate measure of wealth, Return On Life. However, his comments resonated, because his unconventional philosophy has clearly not impacted his ability to deliver his customers a world-class adventure experience.
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