Berkonomics

MARCH 4, 2021

Over the years, as I managed my several computer companies as CEO or executive chairman, I made the decision to go to market with a brand-new product that had never before been exposed to my customer’s marketplace. Changing the rules to fit the market. As a product marketing effort, it was a failure.

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Artificial Inteligence Marketing Press Resource 240

TechCrunch LA

NOVEMBER 8, 2022

A proliferation of startups is now trying to devise applications for this new class of language model , where the machine is capable of creating new text, images and videos based on simple human input. The platform is going after marketers with a Canva-style drag-and-drop interface. “We are doing what Jasper and Copy.ai

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Generative AI Marketing Artificial Inteligence Template 182

socalTECH

JANUARY 16, 2013

MuckerLab , the Los Angeles startup accelerator headed by Erik Rannala, is presenting its newest startup class today in a Demo Day. MuckerLab's prior class included such hot Los Angeles startups as SurfAir, Retention Science, Wallaby, and InstaCanvas.

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Class Startup Incubator Mentor 159

Startup Professionals Musings

JUNE 13, 2022

We can find tons of "marketing' courses in colleges and universities but everyone must think that “selling” is intuitively obvious. Most classes in college focus on a narrow area of interest, which just teach students to focus on problems through one lens. The tenets of entitlement do not apply. The Art of Selling and Closing Business.

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Class Course Email Social Network 140

socalTECH

OCTOBER 11, 2017

Techstars LA , one of three, Los Angeles area startup accelerator programs run by Techstars , launched the first class of startups at its first Demo Day on Tuesday at the El Rey Theater.

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socalTECH

OCTOBER 15, 2014

The other companies in the class included ChoreMonster , which develops a system for managing kids in their family chores; Codarica , which develops games which also teach kids to code; Jogg , focused on mobile video; Naritiv , a developer of marketing and analytics software for Snapchat; Sidelines , a sports focused content marketing platform; Sphero (..)

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socalTECH

MARCH 30, 2016

The LA Dodgers Sports and Entertainment Accelerator has opened up applications for a new class of startups, as the Los Angeles Dodgers and R/GA Venture said they plan to run another startup accelerator class.

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Class Entertainment Los Angeles Design 100

socalTECH

AUGUST 22, 2016

The LA Dodgers Sports Accelerator , the startup accelerator program run by the Dodgers organization in conjunction with R/GA , has announced the five participants in its second class of startups today. The demo day for the group is in November. READ MORE>>.

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socalTECH

FEBRUARY 5, 2013

Launchpad LA , the Los Angeles startup accelerator program which is run by Sam Teller, and was founded by venture capitalist Mark Suster, is gearing up for another class, to start next month. The deadline for applying for the next class , which runs from March through July, is February 17th.

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Class Startup Web Design Mentor 168

Startup Professionals Musings

FEBRUARY 19, 2023

The common reason given is that this prevents any competitor from stealing their idea and beating them to market. If there really are no competitors, then there is likely no market opportunity, or you haven’t looked yet. In my view, this paranoid approach costs them much more than the risk of being open.

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Marketing Startup Search Engine Optimization Ideas 105

Startup Professionals Musings

APRIL 16, 2021

This is a statement that they are willing and able (and successful) at projecting market and technology turns, not just straight-line innovations. They have the courage to make bold decisions, often contrary to conventional market research. For real entrepreneurs, crazy is a compliment, and the new market may be just around the corner.

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Marketing Design Entrepreneur Ideas 157

TechCrunch LA

SEPTEMBER 7, 2021

But LA-based performance marketing agency MuteSix didn’t wait that long to build its business around scaling DTC brands. “They demonstrate best-in-class expertise with Facebook and Google paid ad platforms. If you have growth marketing agencies or freelancers to recommend, please fill out our survey !).

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Commerce Content Marketing Startup 211

Berkonomics

DECEMBER 13, 2018

As a rule, creating a product that does not fit into an existing space, cannot be defined against one or more competitors, or which needs a long description to understand, will require considerably more market research, more marketing capital, and entail much more risk than one that follows an existing trend, even if an emerging one.

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Marketing Class Startup Research 120

Berkonomics

DECEMBER 13, 2018

As a rule, creating a product that does not fit into an existing space, cannot be defined against one or more competitors, or which needs a long description to understand, will require considerably more market research, more marketing capital, and entail much more risk than one that follows an existing trend, even if an emerging one.

Marketing 120

Marketing Class Startup Research 120

socalTECH

DECEMBER 10, 2013

Santa Monica-based SHIFT , which develops real time, online advertising and marketing tools, announced this morning that it has raised $6M in a Series B funding round. shift real time marketing tools online advertising venture capital europe international' SHIFT said it has now raised $14M in funding. SHIFT is led by James Borow.

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Tool Marketing Santa Monica Advertising 174

Berkonomics

JULY 31, 2014

Marketing is a science devised to help drive customers to your door. There are lots of ways to define how to market well, including the four P’s of marketing (1): product, price, promotion and place. These are still the driving focus behind most marketing courses, and deserve to be so. We can go on forever.

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Marketing Demand Pricing Customer 201

Startup Professionals Musings

JUNE 19, 2020

Instead, they need to validate a customer problem and real market need first. Smart entrepreneurs build market-driven solutions, per the following principles: Size the opportunity and customer interest first. Your passion isn’t enough to create a market. Disruptive technologies require customer education to create a new market.

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Technology Marketing Social Media Customer 127

Berkonomics

FEBRUARY 15, 2024

And yet, such relationships properly used and never overused, can quickly and precisely help you cut through delays in government agencies, speed the process of product planning and ultimate release, aid in positioning in the market and help you avoid a myriad of mistakes that could prove costly in time and money.

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Berkonomics

FEBRUARY 11, 2016

Classic marketing teaches us that this is the best way to define our audience, and to make appropriate pitches that will elicit favorable response from the target audience. She doesn’t fit into the demographic mold, and she will be missed when using any of the traditional marketing methods of communication.

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Marketing IP Email Class 120

socalTECH

APRIL 15, 2021

San Diego-based TuSimple priced its IPO last night, saying that it will sell 33,783,783 shares of its Class A common stock at the price of $40.00 The company--which develops self driving truck technology--said its underwriters also have a 30-day option to purchase an additional 5,067,567 shares of its Class A common stock at the IPO price.

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Pricing Class San Diego Capital 113

Berkonomics

JUNE 22, 2023

Ten tests for your business success: Is your market identifiable and accessible? Test yourself as to whether you can identify the size of your market niche, and whether you can overcome the many barriers to access customers within your niche. How large a total market? Can you dominate that market?

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Patents Pricing Ideas Marketing 286

TechEmpower

MARCH 4, 2024

Working closely with world-class medical experts, we have created an innovative solution that achieves accuracy and can be tailored to particular medical practices. At TechEmpower , we’ve used LLMs as part of marketing strategies where you can find and classify companies, personalize outreach campaigns and have personalized drip campaigns.

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Generative AI TechEmpower CTO Hire Outsource Development 295

Both Sides of the Table

JANUARY 12, 2014

But being best-in-class at online marketing is also a sine qua non to standout from your peer group. The starting point of product IS marketing, which is what a lot of young entrepreneurs that never studied business don’t realize. Online marketing uses techniques for driving promotion and place.

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Marketing Startup SEM SEO 379

Startup Professionals Musings

OCTOBER 12, 2013

We can find tons of "marketing'' courses in colleges and universities but everyone must think that “selling” is intuitively obvious. Most classes in college focus on a narrow area of interest, which just teach students to focus on problems through one lens. Root-Cause Problem Analysis. Marty Zwilling.

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Class Course Writing Slides 93

Tech Zulu Event

JANUARY 18, 2013

A traffic jam of expensive cars lined up to pull into the packed parking lot of MuckerLab for its second graduating class demo day. Tech Coast Angel investor Dale Okuno came out because he believes that MuckerLab attracts better talent because they keep their class size small and focused. And build great business they have.

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Class Startup Tech Coast Angels CTO Coach 100

Both Sides of the Table

MARCH 1, 2016

At the Upfront Summit in early February, we had a chance to have many off-the-record conversations with Limited Partners (LPs) who fund Venture Capital (VC) funds about their views of the market. And that’s real cash that LPs can’t put to work in other asset classes. That’s money that fuels our startup ecosystems.

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Venture Capital Capital Marketing Seed Funding 150

Both Sides of the Table

JULY 23, 2013

It is simply the most important way to proactively control your career development and how the market perceives you. That was fine with me – the market is the market. That was the market. In today’s market you can prove your worth, in 1991 that was a bit harder. It is neither. She was paid 15% more.

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Technical Advisors Marketing Startup Venture Capital 385

SoCal Tech Calendar

JULY 12, 2009

Saturday, July 18, 2009 -- Digital Marketing is a one day class in which Dmitry Shapiro, an Internet pioneer and digital innovator will teach the approaches and techniques he has has learned in his career starting and growing consumer internet brands. See [link] (more).

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Marketing Internet Brands Class 100

TechCrunch LA

FEBRUARY 19, 2020

“Building from the momentum of our first two Yellow programs, this new class approaches mobile creativity through the diverse lenses of augmented reality, platforms, commerce and media, yet each company has a clear vision to bring their products to life,” said Mike Su, Director of Yellow.

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Artificial Inteligence Social Network Los Angeles Snapchat 331

socalTECH

NOVEMBER 3, 2021

According to the company, the new funding will go towards its platform and to build out its go-to-market team. The company says it offers up live online classes for employee and corporate training. According to the company, John Lin of F-Prime Capital will join the company's board as part of the funding.

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Training San Diego Class Platform 100

TechCrunch LA

JUNE 18, 2022

Things have already plunged so quickly at the signal of a recession that insiders fear a lengthy bear market could hit crypto far more brutally than expected — tearing tokens to lows far below the highs of the 2017 bull run. Crypto markets were down pretty bad last week (though admittedly, it’s only been downhill since then).

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Newsletter Platform Capital Marketing 278

Both Sides of the Table

AUGUST 24, 2015

If you didn’t notice that the stock markets in the US dropped nearly 4% today (after falling last Thursday and Friday) then you were probably completely off-the-grid and on vacation. And by this I assume he meant that “market prognosticator twitter” was vomitous. It was a nerve racking morning. Neither do I.

Marketing 150

Marketing Venture Capital Startup Invest 150

socalTECH

AUGUST 21, 2018

San Luis Obispo-based MINDBODY , the online booking site for fitness classes and spas, has linked up with athletic app and social network developer Strava , the two said on Monday. According to the two, the integration means Strava athletes can discover new classes through friends' activities feeds. READ MORE>>.

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Class Social Network Activity Services 100

socalTECH

SEPTEMBER 23, 2020

Santa Monica-based prescription and healthcare marketplace operator GoodRx has priced its IPO, saying late last night that it is offering up 34,615,384 shares of its Class A common stock at $33.00 The company begins trading this morning on the NASDAQ Global Select Market as GDRX. Seelaus & Co., LLC and Ramirez & Co.,

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Pricing Silver Lake Santa Monica .Net 113

socalTECH

NOVEMBER 17, 2020

San Diego-based biotech BioAtla has filed for an IPO, saying that it is looking to raise up to $100M in an IPO on the Nasdaq Global Market as BCAB. BioAtla is a clinical-stage biopharmaceutical company developing a class of highly specific and selective antibody-based therapeutics for the treatment of solid tumor cancer.

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San Diego Class Equity Invest 113

TechCrunch LA

DECEMBER 12, 2018

Tesla CEO Elon Musk has said production of the Tesla Semi, a Class 8 heavy duty truck, would begin in 2019. Newcomer Thor Trucks is developing a medium-duty Class-6 electric truck for UPS, which will also be tested in California. Volvo Trucks plans to test its new electric VNR truck, a refitted version of its diesel-powered VNR model.

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Long Beach Class Los Angeles Startup 218

Berkonomics

NOVEMBER 27, 2020

Tyson’s insight into the realities of the market. The ‘punch in the face’ is analogous to dealing with the business plan when it intersects with the realities of the market. I can’t recall any of my companies hanging onto its original plan after some level of market feedback. Tyson’s statement also addresses change.

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Summary Metrics Class Email 156