socalTECH

SEPTEMBER 1, 2009

Los Angeles-based Rubicon Project , which provides online advertising optimization for web publishers, reports this morning that its latest advertising market survey finds that CPMs are up "significantly" in Q2. Publishers use Rubicon's services to increase their take from so-called "remnant" ad networks.

Clearstone 165

Clearstone Advertising Pricing Report 165

socalTECH

MARCH 24, 2011

Rubicon Project is headed by Frank Addante, and develops ad optimization technology for web publishers, helping them to pick the best ad networks to optimize revenue on their web site.

Clearstone 113

Clearstone Oracle Web Advertising 113

socalTECH

MARCH 8, 2010

According to Rubicon Project, its new REVV for Mobile (RFM) product will provide mobile ad serving, campaign management, and ad network optimization on mobile ad impressions. Rubicon's new product provides automation of mobile advertising, based on eCPM, click through rates, and fill rates, similar to Rubicon's web product.

Mobile 140

Mobile Clearstone Advertising Equity 140

socalTECH

MAY 10, 2012

Rubicon develops software which automatically optimizes the ads displayed on web publisher's web sites to increase revenues for those sites.

Ticketmaster 133

Ticketmaster Clearstone Yahoo Web 133

socalTECH

NOVEMBER 13, 2008

Santa Monica-based Rubicon Project , which provides web advertising optimization software, has expanded into New York, the firm announced Thursday. Rubicon Project offers helps web publishers optimize their advertising revenue, by monitoring the performance and adjusting which advertising networks get a share of a site's ad inventory.

Clearstone 100

Clearstone Santa Monica Advertising Web 100

socalTECH

APRIL 13, 2009

The investment included $5M in equity funding from Clearstone Venture Partners, Mayfield Fund, and IDG Ventures Asia, and also included $8M in debt from Silicon Valley Bank. Rubicon Project operates a service which helps online publishers optimize which advertising networks to use on their web sites, to improve their CPMs.

Clearstone 100

Clearstone Advertising Equity Research 100

socalTECH

FEBRUARY 10, 2010

We caught Rahul in a more serious conversation, and spoke to him about his venture funded, location-based information startup and what it's up to, as well as got the story behind the firm's incubation at Clearstone Ventures. Rahul Sonnad: We did a seed round with Clearstone Ventures, that incubated us in their Santa Monica office.

Clearstone 124

Clearstone Incubator HTML Twiistup 124

socalTECH

DECEMBER 10, 2010

Thanks this week to our sponsors and advertisers, which include Clearstone. Clearstone Ventures (www.clearstone.com). Pixelgate.net (www.pixelgate.net) - Internet Access, Web Hosting, Network. experts, developers, and many, many others. If you're interested in reaching our. audience, please contact us to. learn more.

SoCalTech 127

SoCalTech Advertising Rustic Canyon Glendale 127

SoCal CTO

JANUARY 20, 2009

This is the beginning of a content community that collects and organizes the best content from blogs and web sites. In other words, it uses what is happening: with the content out in the network with searches that land on the site, what happens when people visit the site, and various other kinds of behaviors.

Los Angeles 150

Los Angeles Angel Mixergy Tech Coast Angels 150

Steve Reich

MARCH 30, 2012

They did it entirely through social networking. Many, many thanks to Jim Armstrong of Clearstone who insisted that I needed visit an incubator or two. “I told you so” doesn’t begin to cover it. TripTrotting recruited thousands of local travel guides for their site. No wonder they just raised $1mm.

Incubator 91

Incubator Entrepreneur Web Santa Barbara 91

socalTECH

SEPTEMBER 15, 2008

David Sacks, one of the co-founders of PayPal, pitched Geni.com, an online site focused on both family trees and social networking. The "best of show" prize went to Magnify360, which develops software for optimizing content and web sites for specific users. READ MORE>>

Southern California 100

Southern California Conference SoCal Startup 100

socalTECH

DECEMBER 3, 2008

We spoke with Phil Ressler--a former venture capitalist from Clearstone Ventures--who is now CEO of BigStage. They want a means of representing themselves that is animated, and changeable, and actively communicates in places like MySpace, Facebook, and other social networks. Venture capital seemed the obvious way to do that.

Entertainment 100

Entertainment Clearstone Venture Capital Media 100

socalTECH

MARCH 26, 2009

The board asked me to jump in, and I did, working with Ted Alexander and Jim Armstrong, of Mission Ventures and Clearstone Ventures, respectively. We're expanding our distribution network, adding tools and services for our suppliers, and beefing up operations. That was about three years ago.

Startup 113

Startup Platform Clearstone Content 113

socalTECH

MAY 27, 2009

A few months ago, Peter Lee --a venture local capitalist who has served at firms such as Prism Ventures and Clearstone Ventures Partners--joined a relatively unknown venture firm here in Southern California, Baroda Ventures (www.barodaventures.com). Peter Lee: There are some pretty good opportunities out there.

Southern California 113

Southern California Venture Capital Startup SoCal 113