socalTECH

NOVEMBER 24, 2009

Los Angeles-based The Rubicon Project , the online advertising optimization firm backed by Clearstone, Mayfield, IDG, and Peacock Equity, said today that it has enhanced its "Certified Inventory" program with a partnership with AdSafe Media.

Clearstone 124

Clearstone Advertising Equity Sites 124

socalTECH

MARCH 24, 2011

Rubicon Project is headed by Frank Addante, and develops ad optimization technology for web publishers, helping them to pick the best ad networks to optimize revenue on their web site.

Oracle 113

Oracle Clearstone Web Advertising 113

socalTECH

SEPTEMBER 1, 2009

Los Angeles-based Rubicon Project , which provides online advertising optimization for web publishers, reports this morning that its latest advertising market survey finds that CPMs are up "significantly" in Q2. Rubicon is venture backed by Clearstone Venture Partners, Mayfield Fund, and IDG Ventures, and has raised $33M in funding.

Clearstone 165

Clearstone Advertising Pricing Report 165

socalTECH

AUGUST 12, 2009

Rubicon Project provides online Internet advertising infrastructure for publishers, which optimizes the advertising placed on their web sites. The firm is venture backed by Clearstone Venture Partners, Mayfield Fund, and IDG Ventures Asia. READ MORE>>.

Advertising 145

Advertising Clearstone Santa Monica Sales 145

socalTECH

NOVEMBER 1, 2010

Rubicon said that the new funding round came from News Corporation, Clearstone Venture Partners, IDG Ventures Asia, Mayfield Fund, NBC Universal's Peacock Equity Fund and Jarl Mohn. The new funding brings Rubicon's total funding to $60M. As part of the announcement, Rubicon said it will have over $100M in revenues in 2010.

Networking 147

Networking Clearstone Santa Monica News 147

socalTECH

AUGUST 12, 2009

Rubicon Project provides online Internet advertising infrastructure for publishers, which optimizes the advertising placed on their web sites. The firm is venture backed by Clearstone Venture Partners, Mayfield Fund, and IDG Ventures Asia. READ MORE>>.

Clearstone 133

Clearstone Santa Monica Advertising Sales 133

socalTECH

MARCH 24, 2009

Marina Del Rey-based ActionAllStars.com , which develops virtual worlds for kids from six to 14 years old, said this morning that it has linked up with Candystand.com , an online gaming and entertainment site. According to the firms, ActionAllStars.com's sports entertainment will be available directly from Candystand.com's web site.

Marina Del Rey 113

Marina Del Rey Clearstone Entertainment Sites 113

socalTECH

MAY 14, 2009

According to LeisureLink, the resort has implemented its booking engine on its web site. LeisureLink provides online travel booking software used by vacation rental and specialty lodging operators, and is venture backed by Mission Ventures and Clearstone Venture Partners. Financial impact of the win was not disclosed.

Silver Lake 100

Silver Lake Clearstone Mission Ventures Pasadena 100

socalTECH

NOVEMBER 13, 2008

Santa Monica-based Rubicon Project , which provides web advertising optimization software, has expanded into New York, the firm announced Thursday. Rubicon Project offers helps web publishers optimize their advertising revenue, by monitoring the performance and adjusting which advertising networks get a share of a site's ad inventory.

Clearstone 100

Clearstone Santa Monica Advertising Web 100

Steve Reich

MARCH 30, 2012

TripTrotting recruited thousands of local travel guides for their site. inLife signed up dozens of merchants in Santa Barbara for their activity site. ProNoise (People’s Republic of Noise) built their indie music site (launching soon) with 3 developers, and will launch a less than two months after joining StartEngine.

Incubator 91

Incubator Entrepreneur Web Santa Barbara 91

SoCal CTO

JANUARY 20, 2009

This is the beginning of a content community that collects and organizes the best content from blogs and web sites. One of the more interesting new features is that the site now takes into account social signals. I'm happy to announce the launch of the Los Angeles Tech Content Community.

Los Angeles 150

Los Angeles Angel Mixergy Tech Coast Angels 150

socalTECH

APRIL 13, 2009

The investment included $5M in equity funding from Clearstone Venture Partners, Mayfield Fund, and IDG Ventures Asia, and also included $8M in debt from Silicon Valley Bank. Rubicon Project operates a service which helps online publishers optimize which advertising networks to use on their web sites, to improve their CPMs.

Clearstone 100

Clearstone Advertising Equity Research 100

socalTECH

FEBRUARY 23, 2009

Rubicon, which is backed by Clearstone Ventures, Mayfield, and IDG Ventures, publishes its market report every quarter, examining the online advertising industry. Rubicon Project develops automated software and services which optimizes the CPM paid to online advertisers, by choosing the best online advertising to run on publisher web sites.

Clearstone 100

Clearstone Advertising Report Entertainment 100

socalTECH

SEPTEMBER 15, 2008

David Sacks, one of the co-founders of PayPal, pitched Geni.com, an online site focused on both family trees and social networking. The "best of show" prize went to Magnify360, which develops software for optimizing content and web sites for specific users. READ MORE>>

Southern California 100

Southern California Conference SoCal Startup 100

Both Sides of the Table

JULY 1, 2010

Analytics also extend to iPhone and web apps using Facebook Connect. Incubated by Clearstone Ventures in 2008. A demand side advertising platform which allows advertisers to bid on individual ad impressions in real time, based on the site and who would see it. Offers virality optimization tools and A/B testing inside Facebook.

Zag 248

Zag Truecar Venture Capital CarsDirect 248

socalTECH

MAY 27, 2009

A few months ago, Peter Lee --a venture local capitalist who has served at firms such as Prism Ventures and Clearstone Ventures Partners--joined a relatively unknown venture firm here in Southern California, Baroda Ventures (www.barodaventures.com).

Southern California 113

Southern California Venture Capital Startup SoCal 113