Remove Coach Remove Competition Remove Marketing Remove Pricing
article thumbnail

6 Keys To Competitive Advantage By Memorable Service

Startup Professionals Musings

In this context, even “satisfied” is only a “meets-minimum,” and does not put you ahead of your competition. Even the best marketing doesn’t do it. This means real customer value emphasis in all interactions and marketing, versus low price and price concessions. This results in more profits and growth for you.

article thumbnail

Praying to the God of Valuation

Both Sides of the Table

How might our next phase of the journey seem brighter, even with more uncertain days for startups and capital markets? And then in the late 90’s money crept in, swept in to town by public markets, instant wealth and an absurd sky-rocketing of valuations based on no reasonable metrics. What happened? People were building.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Five ways to make your company stand out.

Berkonomics

There are five niches you can chose when defining your positioning strategy: price, quality, service, innovation, and elegance. Pricing strategies differentiate your business. First, and easiest to understand, is creating differentiation by price. Most anyone else can meet or beat your price any time they wish.

Company 120
article thumbnail

5 Steps To An Innovative And Winning New Venture Plan

Startup Professionals Musings

Any startup coach or business advisor will tell you that, on your way to being a great chef, you don't start your journey by inventing the ultimate entre. You need a good cook, good marketing, and first-class service. investors invest in people, not ideas) Effective and timely go-to-market. Make them “feel the love.”

Startup 112
article thumbnail

5 Basic Ingredients For A Startup Recipe For Success

Startup Professionals Musings

Any startup coach or business advisor will tell you that, on your way to being a great chef, you don't start your journey by inventing the ultimate entre. You need a good cook, good marketing, and first-class service. investors invest in people, not ideas) Effective and timely go-to-market. Make them “feel the love.”

Startup 156
article thumbnail

Incremental differentiation doesn’t cut it anymore.

Berkonomics

One important element of positioning a company is pricing strategy. There are five niches you can chose when defining your positioning strategy: price, quality, service, innovation, and elegance. First, and easiest to understand, is creating differentiation by price. Quality can be, and is, an important differentiator.

Pricing 149
article thumbnail

Helping Startups Understand Salespeople & the Sales Culture

Both Sides of the Table

” So I did want any rational person who wants to improve does – I hired a coach. They like a solid product, well defined pricing, good references to sell against, a clear quota and well defined competitors. Features don’t win or lose sales – especially in nascent markets. Customers seldom buy on price.

Sales 382