Coach Course Sales Writing 
Berkonomics
MARCH 28, 2024
They write in their investment documents that they will occupy a seat on the board for as long as they are invested in the company, thinking of this as a protection for their investment and tool for them to influence growth. Of course they should not. All other board functions are secondary. Well, how far should a board member go?
Both Sides of the Table
FEBRUARY 5, 2011
Specifically what is often not in the DNA of founders are sales skills. The result is a lack of knowledge of the process and of sales people themselves. I had never had any sales training so everything we did for the first couple of years was instinctual. I boil it down to this: sales people are sales people.
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Both Sides of the Table
JANUARY 22, 2014
So I thought I’d write about out with what I would look for in a VC knowing what I know now and why. VCs should be more of a coach than proscriptively telling you what to do. Of course it is super helpful if a VC can drop you in to important people for business development, recruiting, PR, sales and eventually M&A.
Both Sides of the Table
MARCH 24, 2014
As a result I didn’t write my first venture capital check until March 2009 – exactly 5 years ago. I divided success into the phases of venture capital and 18 months into writing my first check here was my view (details on each in the link above). Sourcing high-quality leads : 9/10. The monkey on my back. ” Yup.
Both Sides of the Table
SEPTEMBER 13, 2011
So I know I’m getting myself into a bit of trouble by writing this. They will often run all of the daily reports into them covering off for finance, sales, marketing, biz dev & HR. Similarly I talk to CEOs who can’t do a sales pipeline review with me. I think usually a COO title at a startup is an ego thing.
Both Sides of the Table
APRIL 10, 2014
If you’re an early investor like I am that often means writing the first $2-3 million check into a business that previously had either survived on fumes or on a $500,000 angel round. Of course I’m not preaching crazy, irrational spend or having Kid Rock at your next company party. You can do them all yourself, of course.
Both Sides of the Table
JANUARY 1, 2016
But of course all of these things are intertwined. But putting no time into anchoring your beliefs because you’re too busy executing sales, marketing, support, product & engineering is an easy recipe for leadership drift. Take some time to reflect on how well defined you believe your company’s sense of purpose is.
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