Is your CFO a bookkeeper or a strategist?
Berkonomics
JULY 1, 2021
I recently coached a CFO in a small company to urge the CEO to stop working upon the operational issues and focus upon the future, even if that meant a pivot to protect the business as the world was changing in that industry at an accelerated rate. Here’s one that most small company founders and CEO’s miss until it may be too late.
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