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Silicon Beach Reporter Oct. 6: Snapchat Reportedly Preparing for $25B IPO

L.A. Business Journal

Snapchat reportedly preparing for $25 billion initial public offering, Reaction Commerce raises $2.7 million, Rubicon Project hires Google executive as chief product officer, and more

SteelHouse Gets Funding, Launches E-Commerce Technology Firm

socalTECH

Los Angeles-based SteelHouse , a developer of e-commerce technology based on consumer behavior, said Wednesday that it has scored a round of funding and launched its "behavioral commerce technology" to boost e-commerce conversion. SteelHouse's CEO is Mark Douglas, who was VP of Technology at eHarmony and VP of Engineering at the Rubicon Project.

Rubicon Project Snags Google Vet As Chief Product And Engineering Head

socalTECH

Los Angeles-based Rubicon Project said this morning that it has snagged a Google veteran, as its new Chief Product & Engineering Officer. According to Rubicon, it has named Tom Kershaw--most recently Director of Product Management for Google Ads and Commerce, to the position, where he will be responsible for product development, platform strategy, product design, prioritization, and go-to-market planning, as well as oversight of the company's engineering capabilities.

Advertising Automation Goes Well Beyond RTB

Frank Addante

At Rubicon Project, we pioneered automation and our technology platform supports all four. RTB is just a protocol – like http is a protocol for the Web; it’s not a market – just like e-commerce sites are not an http company.

Why Has LA Suddenly Gotten So Much Attention from VCs and Entrepreneurs?

Both Sides of the Table

We don’t seem to get credit as a community for SpaceX or recognition as one of the fastest growing communities for commerce: Honest Company & JustFab. Commerce: What is less known is just how important LA is as a commerce hub.

Mark Suster, Nely Galan to Keynote Silicon Beach Fest

Tech Zulu Event

ABC Family, Fox, Universal Music, Google, Facebook, Demand Media, MyLife, Riot Games, DFJ Frontier, Rustic Canyon, GRP Partners, Siemer and Associates, Marketshare, Saatchi Online, OMD, Ignited, Rubicon Project, Smashbox Cosmetics, NFL, UCLA, USC, and dozens of start-ups.

Mayfield Eyes Los Angeles Startups, Taps Ticketmaster's Moriarty

socalTECH

According to Mayfield, it added Sean Moriarty--along with Neopath Networks Rajeev Chawla--as an EIR at the firm, specifically to evaluate companies in the consumer, e-commerce and new mobile applications area. billion under management, and has investments in such firms here as Rubicon Project and Inphi.

Interview with Mark Suster, GRP Partners

socalTECH

I'd like to see Rubicon Project become a smashing success, which would be a victory for me. This morning's interview is with Mark Suster , a venture capitalist at GRP Partners (www.grpvc.com). GRP has just recently closed on a new $200M fund, and Mark has been one of the more active venture capitalists in the Los Angeles area in recent months.

Frank Addantes FounderBlog: The Kool-Aid Test: “Why do I need anything? Why do I need yours? Why do I need it now?"

Frank Addante

► 2009 (3) ► May (1) A Tour of the Rubicon Project Headquarters ► April (1) "Pay it Forward" Event for Students & Aspiring Ent. the Rubicon Project's Secret to Succes. What is the Rubicon Project? What is the Rubicon Project???

Frank Addantes FounderBlog: Inventing Stuff, Obviously Impossible?

Frank Addante

► 2009 (3) ► May (1) A Tour of the Rubicon Project Headquarters ► April (1) "Pay it Forward" Event for Students & Aspiring Ent. the Rubicon Project's Secret to Succes. What is the Rubicon Project? What is the Rubicon Project???

ASP 1

Frank Addantes FounderBlog: Startup 2.0: The Internet is Coming! How will we make money?

Frank Addante

► 2009 (3) ► May (1) A Tour of the Rubicon Project Headquarters ► April (1) "Pay it Forward" Event for Students & Aspiring Ent. the Rubicon Project's Secret to Succes. What is the Rubicon Project? What is the Rubicon Project???

Want to Start a Technology Company in LA?

Both Sides of the Table

And we’re left with a city with idyllic weather, major commerce, the media center of the world, and a great emerging technology scene. Frank Addante has created Rubicon Project. Los Angeles. People either love it our hate it. All the stereotypes and caricatures are overblown.

This Week in Venture Capital – Episode 3

Both Sides of the Table

This is purely anecdotal but given that many publishers use PubMatic and Rubicon they’re clearly adding value in some ways. OK, it’s official! I’m now the permanent host for TWiVC (until such time as they kick me off).

Frank Addantes FounderBlog: Startup 5.0 – I’m just going to chill out for a bit… (OK, for a month…)

Frank Addante

► 2009 (3) ► May (1) A Tour of the Rubicon Project Headquarters ► April (1) "Pay it Forward" Event for Students & Aspiring Ent. the Rubicon Project's Secret to Succes. What is the Rubicon Project? What is the Rubicon Project???