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Maestro nets $15 million for its interactive commerce, community and engagement tools for livestreams

TechCrunch LA

As video commerce becomes the norm and entertainers, brands, businesses, and franchises of all sizes and stripes look to cut out the middle man, the array of services on offer from Maestro may be the scissors these entities need to cut the cord. .” Sales, Sony Music Entertainment, in a statement. .

Tool 315
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Petco Names Digital, E-Commerce Head

socalTECH

San Diego-based pet supply retailer Petco has named Darren MacDonald as the company's new Chief Digital and Innovation Officer, according to the company, to head up its e-commerce, app, prescription fulfillment, as well as employer wellness benefits offerings.

Commerce 113
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Overwatch League, Fanatics Link Up On Licensing, E-Commerce

socalTECH

Overwatch League , the e-sports league created by Irvine's Blizzard Entertainment, has just inked a sports merchandising deal with Fanatics , which will include retail, licensing, and e-commerce efforts.

Commerce 113
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Fans.lu Powers E-Commerce Store For Stan Lee Title

socalTECH

Fans.lu , the Los Angeles- and Detroit-based startup providing e-commerce stores for brands, said this week that it has launched a new e-commerce store for the videogame Verticus, in partnership with Los Angeles mobile entertainment publisher Moonshark. Financial details of the deal were not disclosed.

Commerce 193
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Loot Crate Launches New Fan Commerce Site, Loot Vault

socalTECH

Los Angeles-based Loot Crate , which delivers monthly bundles of pop culture, gaming, and entertainment products to fans, launched a new fan commerce site, Loot Vault on Tuesday. The new site lets fans of the service snag some of the company's prior "crates", as well as special products.

Commerce 100
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Snap accelerator names its latest cohort

TechCrunch LA

and international cities like London, Mexico City, Seoul and Vilnius are building professional social networks for black professionals and blue collar workers, fashion labels, educational tools in augmented reality, kids entertainment, and an interactive entertainment production company.

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Content, Commerce, and Cosmetics: A Look At IPSY's Subscription Business

socalTECH

Los Angeles�as the center of the entertainment industry�has begun to adopt a new role as the center of online video in recent years�and has also with the e-commerce industry and expertise here from the technology industry. Before that, I was heading up global consumer marketing for entertainment, sports, and video at Yahoo.

Commerce 100