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Performance marketing agency MuteSix bets on content and data to boost DTC e-commerce

TechCrunch LA

Warby Parker filing to IPO last week was one more sign that direct-to-consumer (DTC) is an extremely powerful e-commerce trend. “They demonstrate best-in-class expertise with Facebook and Google paid ad platforms. “They demonstrate best-in-class expertise with Facebook and Google paid ad platforms.

Commerce 211
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Rubicon Project Snags Google Vet As Chief Product And Engineering Head

socalTECH

Los Angeles-based Rubicon Project said this morning that it has snagged a Google veteran, as its new Chief Product & Engineering Officer.

Google 138
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AppOnboard raises $15 million to let Android users try before they buy apps on Google Play

TechCrunch LA

. “With its patented app demo technology and tools, users will now be able to experience their apps and games on-demand and without an install across various platforms, starting with Google.”. Zweig says that the service is the first from a third party to be directly integrated into a platform like Google’s Play store.

Google 213
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FindTheBest Snags Google, DoubleClick Vet As President

socalTECH

Santa Barbara-based FindTheBest.com , the online comparison site headed by DoubleClick founder Kevin O'Connor , has turned to a Google and DoubleClick vet to serve as President. Yaghoubi was also an executive serving under O'Connor at DoubleClick, where he was Vice President of Global Media.

Google 199
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Stamps.com Links To E-Commerce Payment Providers

socalTECH

Los Angeles-based Stamps.com is furthering its focus on online stories, saying today that it has linked its product to the e-commerce payment systems for Amazon.com Pro Merchant, Yahoo Merchant, Google Checkout, and Paypal. Tags: stamps ecommerce postage amazon yahoo google checkout paypal. READ MORE>>.

Commerce 150
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E-Commerce Startups Open Door to Endless Virtual Closet

Xconomy

Now, thanks to a growing number of e-commerce companies, the ability to share goods and services is being applied to our wardrobes through programs that offer clothing rentals for a monthly fee. The sharing economy is moving into our bedroom closets. Women are tired of what’s in their closets; they.

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E-Commerce Firm Dearduck Uses A.I. in the Hunt for the Perfect Gift

Xconomy

Think about the retailer e-mails we receive daily or the ads that appear on Google or our social media sites. Retailers are not only wasting so much money targeting us with bad data, consumers get frustrated,” says Katy Aucoin, founder and CEO of Dearduck, a Houston e-commerce data startup.