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Performance marketing agency MuteSix bets on content and data to boost DTC e-commerce

TechCrunch LA

Warby Parker filing to IPO last week was one more sign that direct-to-consumer (DTC) is an extremely powerful e-commerce trend. But LA-based performance marketing agency MuteSix didn’t wait that long to build its business around scaling DTC brands. At the time, it was doing Facebook media buying for e-commerce companies.

Commerce 211
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Saltbox raises $10.6M to help booming e-commerce stores store their goods

TechCrunch LA

E-commerce is booming, but among the biggest challenges for entrepreneurs of online businesses are finding a place to store the items they are selling and dealing with the logistics of operating. The company plans to end 2021 with eight locations, in particular eyeing the Denver, Seattle and Los Angeles markets.

Commerce 237
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7 Strategies To Win With The Power Of ‘We-Commerce’

Startup Professionals Musings

In her classic book, “ We-Commerce: How to Create, Collaborate, and Succeed in the Sharing Economy ,” veteran marketing strategist Billee Howard calls this movement an economy centered on the power of “we” instead of “me.” This give you the credibility to expand to other niches and grow the market.

Commerce 109
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TrackStreet Takes $2M For E-Commerce Monitoring

socalTECH

Santa Barbara-based TrackStreet , a developer of software to help manufacturers monitor their channel and e-commerce sites--and in particular, minimum-advertising-price (MAP) policies--has raised $2M in seed funding, the company said Wednesday.

Commerce 124
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Retina Launches AI, Machine Learning Tool For E-commerce Companies

socalTECH

Los Angeles-based Retina , a startup which develops machine learning and artificial intelligence software for predicting customer lifetime value (CLV) of a company's customer, said it has launched a new tool that it is offering up to small to middle-market e-commerce businesses. According to the company, its new service, Retina Go!

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Movio wants to make your marketing videos with generative AI

TechCrunch LA

The platform is going after marketers with a Canva-style drag-and-drop interface. At the time, the company was based in Shenzhen, the hardware haven also known for its vibrant export-led e-commerce industry — most of Amazon’s sellers are from the metropolis. “We are doing what Jasper and Copy.ai

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Tealium Links Into IBM Commerce

socalTECH

Los Angeles-based NantBiosciences , one of the group of companies created by billionaire entrepreneur Patrick Soon-Shiong, has raised $100M in San Diego-based Tealium , the developer of enterprise "tag" management software led by Jeff Lunsford, said today that it has connected its software into IBM Commerce.

IBM 100