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Mobile Focused Media Becomes Intelsio

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Santa Barbara-based performance marketing firm Mobile Focused Media says it has renamed itself Intelsio, and has added a new Chief Revenue Officer. The company says it serves company across the home services, consumer products (CPG), financial services, e-commerce and other industries. Intelsio is led by CEO Matt Frank.

Mobile 113
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FastSpring Expands Platform

socalTECH

Santa Barbara-based software developer FastSpring--best known for its e-commerce software tools--says it is expanding its offerings, and will offer up support to B2B, software-as-a-service and downloadable software companies with sales team.

Platform 113
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FastSpring Launches Subscription Management Service

socalTECH

Santa Barbara-based FastSpring , the e-commerce and payment processing software firm headed by Dan Engel, said this week that it has launched a new online subscription management and payment service called SaaSy. companies, to eliminate their need for maintaining their own e-commerce infrastructure. READ MORE>>.

Web 2.0 174
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Interview with Andrew Schydlowsky, TrackStreet: Brand Protection Using AI

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Our interview today is with Andrew Schydlowsky , the CEO and founder of Santa Barbara-based TrackStreet (www.trackstreet.com), a startup which is backed by Okapi Capital, The Cove Fund, Early Light Ventures, SaaS Venture Capital, and Stage Venture Partners. We provide analytics on the velocity of sales across their channels.

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FastSpring Adds Rebate Fulfillment

socalTECH

Santa Barbara-based FastSpring , a developer of e-commerce software headed by Dan Engel, said today that it has released a new product which handles mail-in-rebates for online vendors. Tags: fastspring software commerce rebates. READ MORE>>.

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Interview with Jordan Glazier, Wildfire Systems

socalTECH

San Diego-based Wildfire Systems , led by startup veteran Jordan Glazier , has developed software which product referrals and automatically transform them into trackable links across email, text messaging, chat, and social messaging. Those references drive trillions of dollars of commerce. They're doing that billions of times a day.

San Diego 159
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Why Millennial Entrepreneurs Should Never Watch Shark Tank Alone

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As noted in What’s Real About Shark Tank , the show can give consumer product companies a significant marketing and revenue boost, as it did for one of my former students, Jeff Overall, Founder of PolarPro. A number of my UC Santa Barbara entrepreneurial students initially model their investment pitches on the show's contrived format.