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Infographic: Social Media Spurring E-Commerce Activity

socalTECH

A new study of social media activity and e-commerce, compiled from Los Angeles social tools developer Social Annex , shows that social media is--not surprisingly--playing a far bigger role in online shopping this year. The company highlighted some of its result in an infographic (reproduced below).

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MAKE IT Monthly - Social Media for Emerging Brands: DIY Tips for Big Results

SoCal Tech Calendar

Wednesday, February 22, 2017 -- MAKE IT Monthly - Social Media for Emerging Brands: DIY Tips for Big Results. Join Rick Kanter, founder of LA-focused e-commerce and lifestyle site barrio.la, as he demystifies today’s trends and breaks down how to plan and execute your digital strategy. See [link] (more)

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Performance marketing agency MuteSix bets on content and data to boost DTC e-commerce

TechCrunch LA

Warby Parker filing to IPO last week was one more sign that direct-to-consumer (DTC) is an extremely powerful e-commerce trend. At the time, it was doing Facebook media buying for e-commerce companies. What we’ve grown into is a one-stop shop for DTC e-commerce companies: We manage all the channels that a DTC brand needs.

Commerce 211
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TikTok Hopes Startups Can Breathe Life Into Its Shopping Struggles

Tech.Co

Live Shopping is an integral part of the “social commerce” phenomenon – a general term for ecommerce experiences within which customers don’t even have to leave social media platforms to buy items – but other tech companies like Meta, as well as TikTok, have struggled with it in the US and Europe so far.

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Patagonia Names E-Commerce VP

socalTECH

Ventura-based Patagonia , the outdoor clothing maker, said today that it has named a new, Vice President of Global E-Commerce. The firm said it has named Dmitri Siegel to the new position, directing its e-commerce strategices and international markets.

Commerce 133
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SEKUR.me Looks To Connect With Mobile Commerce Firms

socalTECH

Santa Ana-based SEKUR.me , a startup developing multi-factor, mobile authentication and payment technology, said today that it has launched a new Strategic Alliance program to help enable mobile e-commerce payments. The company said its product helps enable secure, mobile payments on iOS and Android.

Commerce 100
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Glossier just laid off one-third of its corporate employees, mostly in tech

TechCrunch LA

The company built its own point-of-sale system and commerce APIs in-house, allowing them to deliver a “seamless” customer experience, former Glossier CTO Bryan Mahoney said in 2018. E-commerce sales typically account for 80% of Glossier’s revenue, the Business of Fashion reported last July. .

CTO Hire 197