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Rubicon Project Sets IPO Range

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Los Angeles-based online advertising technology developer Rubicon Project set the pricing range for its initial public offering Thursday, saying that it hopes to offer 6,770,995 shares of its common stock at between $15.00 The company said it has been approved to list on the New York Stock Exchange as RUBI. Rubicon Project is venture backed by Clearstone Ventures, News Corp., RBC Capital Markets, Needham & Company, Oppenheimer & Co, and Luma Securities.

Rubicon Project's Big Winners: Clearstone, News Corp., Mayfield

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Who were the biggest winners in the successful IPO of Santa Monica-based Rubicon Project ? Based on Rubicon''s current price (around $19.24 Rubicon''s President, Greg Raifman, now holds a stake worth $11.96M; and CFO and COO Todd Tappin''s stake is worth $10.0M. Rubicon''s IPO also meant an exit for angel investor Matt Coffin, whose stake in the company is now worth around $648,00 READ MORE>>.

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Rubicon Project Files For IPO

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Los Angeles-based online advertising technology developer Rubicon Project has filed for an IPO, saying in a filing with the SEC that it is looking to sell up to $100M in its stock in an IPO on the New York Stock Exchange. The company said it is looking to trade under the symbol RUBI. The company''s IPO is being underwritten by Morgan Stanley, Goldman, Sachs, & Co., RBC Capital Markets, Needham & Company, Oppenheimer & Co, and Luma Securities.

Rubicon Project Names New CEO

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Los Angeles-based online advertising exchange operator Rubicon Project announced Tuesday afternoon that it has named Michael Barrett as CEO, replacing founder and CEO Frank Addante. Addante remains with the company as Chairman of the company. The shift in leadership came as Rubicon Project reported a drop in Q4 revenues, with a loss of $21.2M For the year, Rubicon Project reported a loss of $18.1M in revenues the company reported in 2015 for the year.

Rubicon Project Powers New, Digital Billboards For Clear Channel

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Los Angeles-based advertising marketplace operator Rubicon Project is powering the ad marketplace for a network of out-of-home, outdoors billboards owned by Clear Channel Outdoor Americas , Clear Channel announced on Wednesday. The new solution uses Rubicon Project's infrastructure and marketplace software. The move looks to be the first time Rubicon's programmatic ad system has been used outside of the more traditional Internet and mobile ad areas.

Silicon Beach Report Dec. 19: Rubicon Project Tests Tool to Block, Snooze, or Like Ads

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Rubicon Project tests tool to block, snooze, or like ads, Snapchat gives celebrities no special treatment, and Elon Musk proposes a tunneling company

Rubicon Project Passes $100M Mark, Sees $125.3M In Yearly Revenues

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Los Angeles-based online advertising technology developer Rubicon Project > has just passed the $100M mark, reporting yesterday that its 2014 year end revenues were $125.3M. The company said it is expecting 40 percent year-over-year revenue growth in 2015. The details came as the company released its fourth quarter results, where it reported net income of $1.4M rubicon project revenues advertising marketplace

Ten Of The Top Tech Companies For Employees In LA

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Who are the top tech companies to work for in Los Angeles? Despite a huge number of companies, we found there are a number which. Although it's impossible to include all the companies suggested to us (there were dozens and dozens), here's some of the ones that stood out: 1.

Rubicon Project Launches Mobile Video Ad Platform Out Of Beta

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Los Angeles-based online advertising marketplace and technology provider Rubicon Project is launching its mobile, video advertising platform out of beta, the company said today. According to Rubicon, its Mobile Video Platform (MVP) is now reaching more than one billion unique connected mobile devices globally. rubicon project video advertising market marketplace

Rubicon Project Hails Growth, New Customers

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Los Angeles-based Rubicon Project says today that it is one of the "fastest growing ad technology companies in history". The startup says it added more than 200 new publishers and 100 new buyer channels for the six months ended March 31, 2013, and that its customers now include more than 500 of the world''s premium publishers, including eBay UK, Time, ABC News, the Wall Street Journal, Tribune Company, Virgin Media, People, Universal and many others.

Rubicon Project In Huge Executive Growth Push

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In what might easily be the most number of executives announced at once in Southern California, Los Angeles-based online advertising marketplace The Rubicon Project announced ten new executives across engineering, data, administrative and operational strategy, legal, financial and business development. rubicon project executive hiring internet advertising

Rubicon's IPO Filing: Who's Next?

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The IPO filing by Rubicon Project is not only notable for one of Southern California''s''s fast growing Internet advertising companies: it looks to be the the first IPO filing by a venture-backed, technology startup since 2012. The question now: which other, big local technology startups are likely to follow Rubicon Project to market? rubicon project advertising merger exchange exit technology legalzoom openx spacex

Rubicon Project Wins Business Insider

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Los Angeles-based online advertising technology provider Rubicon Project has signed up publisher the Business Insider , the company said yesterday, to power a private advertising exchange for the publication. According to Rubicon Project, it will provide advertising automation technology to power an advertising exchange for the Business Insider''s premium desktop, mobile, and high impact ad inventory. private exchange advertising publishing insider business project rubicon

Rubicon Project's Frank Addante: Why An IPO Is Only The Start

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Los Angeles-based online advertising technology provider Rubicon Project (www.rubiconproject.com) recently had its IPO, making it one of the big success stories of Southern California''s technology startup world. We were aware of that, so we tried to soften the culture shock to the company.

Rubicon Project Surges In IPO

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Santa Monica-based The Rubicon Project , the online advertising technology and exchange operator founded by Frank Addante, surged in its IPO on Wednesday morning, trading up roughly 34% in morning trading. Rubicon--which priced at $15.00 It''s been a long road for Rubicon''s backers, who first invested in the company back in 2007, when Clearstone Ventures invested in Rubicon''s Series A funding. of Rubicon Project at the IPO.

Rubicon Project Acquires Mobile Advertising Firm Mobsmith

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Los Angeles-based Rubicon Project , the online advertising optimization company run by Frank Addante, has made another acquisition this morning. Mobsmith was based in San Francisco, where Rubicon Project said it will add an office. The buy is the fourth ad technology acquisition by Rubicon Project in the past three years. rubicon project merger acquisition mobsmith mobile advertising

Rubicon Project Links With Ad Agency Software Firm

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Los Angeles-based Rubicon Project and advertising agency software firm Donovan Data Systems (DDS) said this morning that the two are in a new partnership. The companies said the move would provide additional revenue for publishers who monetize their premium display advertising inventory via Rubicon's ad serving platform. Rubicon Project is headed by Frank Addante. rubicon project online advertising donovan data systems agency software

Rubicon Project: Mobile Ads Now More Than 20 Percent Of Revenues

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Los Angeles-based Rubicon Project says that mobile advertising spend is now more than 20 percent of the activity on its ad platform, as the company has ramped up its mobile efforts. According to Rubicon, it has been on a two year initiative to automate buying and selling of premium advertising on mobile, with mobile now more than 20 percent of its total managed revenues--up from less than 3 percent two years ago. rubicon project mobile advertising exchange

Rubicon Project Debuts New, Private Marketplace For Mobile Ads

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Los Angeles-based real-time ad marketplace operator Rubicon Project said today that it has launched a new product, letting publishers create their own private marketplaces for mobile ad inventory. The company said the new offering allows publishers and buyers to find and negotiate premium inventory, making it simpler for sellers to package their premium inventory, for buyers to find that inventory, and for the two to agree and execute on any arrangements.

Rubicon Project Bolsters Executive Ranks

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Los Angeles-based online advertising firm Rubicon Project is significantly boosting its executive ranks today, saying that it has named a new CTO, General Counsel, and SVP of Product Management to the firm. The company said it has tapped Brian Pike, former CTo of Ticketmaster to the CTO role, Victoria von Szeliski, former Ticketmaster Deputy General Counsel to the General Counsel position, and former Yahoo VP of Product Management John Slade as its SVP of Product Management.

3 Ways to Create a High Performance Company Culture

Frank Addante

Great company culture isn’t just about ping pong tables, free lunches, bouncy ball chairs and free gummy bears. As CEO of Rubicon Project, a lot of people ask me what defines the culture of our company. Here’s my take on a few things effective company culture is about…and a few things it’s not about: 1. This is tremendously helpful when communicating the story of your company … starting with the “why” will inspire the highest performance from your team.

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Rubicon Project Names Three Execs

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Los Angeles-based online advertising firm Rubicon Project announced this morning that it has hired three new executives. According to the company, it has named Nick Hulse as Chief Revenue Officer, Bill Harries as Vice President of Sales Operations, and Bill McHargue as vice President of North American Sales. Rubicon also said it has promoted founder Craig Roah to President, Josh Wexler to Senior Vice President Market Development, and Seizo Welch as SVP Finance.

Southern California Companies Have Healthy Showing In Deloitte Fast 500

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Southern California had a healthy showing in the latest ranking of the fastest growing companies from Deloitte''s Technology Fast 500 , which was announced last night. Of those 500, there were at least 60 Southern California companies in the rankings.

Rubicon Project Wins Spotify

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Los Angeles-based Rubicon Project has landed a high profile win today, with music streaming service Spotify , the companies announced this morning. The two said that Rubicon Project will automated Spotify's audio advertising inventory, in a move which will let brands reach listeners with 15- and 30-second audio advertising spots, which can be targeted by age, gender, music genre, and specific playlists. rubicon project advertising audio streaming spotify music

Rubicon Project Seeks Buyer, Says Report

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Los Angeles-based advertising exchange Rubicon Project is reportedly seeking a buyer, and has engaged investment banking firm Morgan Stanley to shop the firm, according to the WSJ on Friday. The report said Rubicon Project is looking at strategic options for the company, including a sale of the company. rubicon project merger acquisition advertising

Return on Productivity (ROP) – How Do You Measure the Success of Your Company Culture?

Frank Addante

At Rubicon Project, we manage culture just like a product. How do you prioritize and budget for culture? The answer is simple. Measure it and set goals that clearly demonstrate value.

Rubicon Project Wins DigitasLBi

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Los Angeles-based Rubicon Project , which provides advertising automation software, reported last week that marketing and technology company DigitaLBi has selected the company''s technology. Rubicon Project said its technology will be used to automate guaranteed media buys across the agency. agency marketplace advertising project rubicon

Rubicon Project Expands In Italy

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Los Angeles-based ad automation software developer Rubicon Project said this morning that it has expanded in Europe, with its first office in Italy. Rubicon said the location, in Milan, is the 10th international location for the company. Rubicon Project said its Italian efforts will be led by Mariano De Luca. rubicon project expansion internet advertising automation software international europe

Great Companies Tell Great Stories

Frank Addante

At Rubicon Project, I’ve found these tools to be vital in helping me convey the story of our company. When you’re telling your story, include a hero: someone who is a champion of your company’s purpose. Great companies tell great stories, and great stories can change the world.

Rubicon Project Joins New Ad Quality Effort

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Los Angeles-based advertising marketplace operator Rubicon Project announced this morning that it has joined in a new, advertising quality effort, call the "Certified Against Fraud" program run by the Trustworthy Accountability Group (TAG). According to Rubicon Project, the move is an industry initiative to fight criminal activity in the digital advertising supply chain, and includes a "rigorous" set of requirements for ad buyers, sellers, and intermediaries.

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Rubicon Project Wins Comcast

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Los Angeles-based Rubicon Project , which operates an online, real-time advertising exchange, has scored a win with Comcast Spotlight , the advertising sales division fo Comcast Cable. According to the companies, Rubicon is powering a new, private advertising exchange for Comcast Spotlight, which will allow advertising buyers to purchase advertising across Comcast''s websites, including XFINITY.com and xfinityTV.com. rubicon project comcast advertising exchange xfinity

Rubicon Project Plans Video Header Bidding Rollout In Q2

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Los Angeles-based online advertising exchange operator Rubicon Project said on Thursday that it plans to roll out its new video header bidding offering, FastLane for Video, in the second quarter. The company said the plan comes after what it called "early success" in beta testing with multiple video publishers. The company claimed "double-digit" percent CPM rate increases among its beta publishers for the tool. rubicon project video header bidding online advertising exchang

Rubicon Project Launches Summer Olympics Push

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Los Angeles-based Rubicon Project says it has launched a new, Olympics advertising marketplace, ahead of the 2016 Summer Olympic Games in Rio de Janeiro. According to Rubicon Project, it has pulled together Olympics-specific inventory, from such publishers as Conde Nast and USA TODAY NETWORK, to provide a reach to over 100 million monthly uniques focused on sports fans. Rubicon Project said that the effort, in particular, is aimed at helping advertisers reach millennials.