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6 Mistakes Often Made Positioning Against Competition

Startup Professionals Musings

Don’t bash the competition. Every investor knows how vulnerable a new startup is to competitors, so investors always ask about your sustainable competitive advantage in the marketplace. That says you are competitive today, have a real barrier to entry, and the potential to remain ahead of the competition for a long time.

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Introducing Trust, and the Importance of Product-Founder Fit

Both Sides of the Table

Photo by Vanna Phon on Unsplash Customer acquisition is the lifeblood of many startups from e-commerce to gaming to marketplace companies, among others. For these companies, it looks like a rosy picture. To me, that’s the textbook example of “product-founder fit” and one of the reasons I believe this business will succeed.

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Ingram Micro Launches Startup Competition

socalTECH

Irvine-based Ingram Micro , a distributor of technology products and provider of cloud and other related services, has launched a new competition aimed at startups, thec ompany said this morning. It is seeking B2B software developers, and says it will not take any equity in those companies. READ MORE>>.

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GEN.G Esports Powers New Minecraft Competition With Crocs

socalTECH

is powering a new Minecraft build competition for casual footwear brand Crocs, the two said today. According to the companies, Crocs is launching a new Minecraft competition called Build Your Life in Color, which will be judged by a number of gaming influencers. Los Angeles-based e-sports organization Gen.G

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Ingram Micro Sets Finalists In $1M Competition

socalTECH

Irvine-based Ingram Micro , a distributor of technology products, is getting close to awarding $1M to a business-to-business (B2B) software startup, saying it has named the finalists in its annual "Comet Competition". Ingram Micro said the three companies will compete for the $1M global grand prize later this year.

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8 Tactics To Make Service Your Competitive Advantage

Startup Professionals Musings

It must be understandable, written down, and verifiable, with regular measurements and metrics to make it real, benchmarked against the competition. Companies with great service routinely spend 3% to 5% of salaries training team members – experienced as well as new. Make your service deliver process “happy.”

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5 Keys To Achieving Memorable Competitive Distinction

Startup Professionals Musings

Every entrepreneur believes that their product or service is memorable, and that every customer will quickly see the advantage over competitors. Yet true product differentiation in the eye of the customer is rarely achieved. They noted that customers’ loyalty grew with their real preference for the unique product features offered.