socalTECH

JUNE 28, 2013

As an example, if you have proper attribution and proper lifetime value, you might spend $15 more per customer to acquire them, which can change the trajectory of your entire company. Companies need a way to roll up all that data, and understand their cost of customer acquisition in a detailed way. It''s a problem for everyone.

Advertising 203

Advertising CPC Tool Startup 203

Both Sides of the Table

FEBRUARY 21, 2010

By now we all know that the largest part of the online spend has been SEM (search engine marketing) where people buy CPC (cost per click) links to display alongside the “organic&# search results in the search engine. This led to my investment in RingRevenue , a company that allows you to track phone calls the way people track clicks.

Advertising 284

Advertising Invest RSS CPC 284

socalTECH

MARCH 21, 2013

How is the changing demographic of web visitors changing how local companies operate? We recently chatted with Debra Domeyer , CEO of Oversee.net (www.oversee.net), a Los Angeles company which provides both domain monetization and runs vertical, consumer lead generation and marketing sites, to hear about the company.

Mobile 224

Mobile CTO Hire CPC Web 224

Jason Nazar

MAY 1, 2016

CAC is a derivative of your cost per click (CPC) or the costs to drive a visitor to your app and your conversion rate. By asking this one question of your customers: “How likely is it that you would recommend [Company X] to a friend or colleague?” Companies like SurveyMonkey have good free tools to measure your NPS.

Marketing 40

Marketing Metrics CPC .Net 40

Jason Nazar

NOVEMBER 1, 2015

CAC is a derivative of your cost per click (CPC) or the costs to drive a visitor to your app and your conversion rate. By asking this one question of your customers: “How likely is it that you would recommend [Company X] to a friend or colleague?” Companies like SurveyMonkey have good free tools to measure your NPS.

Marketing 40

Marketing CPC Metrics .Net 40

Startup Professionals Musings

JULY 10, 2015

When Facebook did it a few years ago, the company used more than $100 million in venture capital funding before it became profitable. For the advertiser, this is the cost-per-click (CPC) model. While you are doing all this work, of course, you need deep pockets to fund all your efforts, content and growing website hosting fees.

Advertising 99

Advertising PPC CPC Sites 99

Both Sides of the Table

OCTOBER 8, 2014

” in 2014 the data seems pretty conclusive because LA has now become the fastest growing tech startup region by numbers of companies being started and those of us here have noticed this pace accelerating. Both are massively funding other LA tech companies through what Fred Wilson once defined as “recycled capital.”

Entrepreneur 376

Entrepreneur Snapchat Startup Truecar 376

Startup Professionals Musings

MARCH 23, 2013

Paid search engine ranking (PPC) is buying advertising for your business from Google or another search engine company. Cost per click (CPC). What most people don’t realize is that, according to new research , 90% of search engine users rarely look at the paid results.

Paid Search 90

Paid Search PPC Organization SEO 90

Startup Professionals Musings

OCTOBER 3, 2010

Search engine marketing is simply buying advertising for your business from Google or another search engine company. Cost per click (CPC). For most, it sounds like a magical process or a scam, with the experts spewing so many acronyms. For Google, this is pay per impression (PPI), or pay per mille (PPM) per thousand impressions.

SEM 90

SEM Marketing Startup Search Engine Optimization 90

socalTECH

DECEMBER 15, 2010

For a big company, that might be through their own sales force, and for a smaller company it might be a small team which is operating the site themselves. They can sell those ads on a CPM, CPC, or CPA basis. I can imagine that there are lots of ad serving companies by now. That's pretty powerful for publishers.

OpenX 242

OpenX Advertising Yahoo Pasadena 242

socalTECH

MARCH 4, 2010

We're now at the end of year 3 of the company. It's pretty typical in the life of a startup, where we've proven we have a product people like, and use and demand, and can scale, and we did a pretty effective job of learning about advertising and making revenues off high yielding, CPC advertising. The company is going really well.

Technical Review 171

Technical Review Rustic Canyon Screening Startup 171

socalTECH

FEBRUARY 1, 2011

The startup is headed by Robert Flynn --a former VC, and co-founder of Liquid Audio, and most recently head of Modern Feed, the company that is now Clicker--who talked with us about his new company. On the other side, we had about one third of our investments in early stage, technology driven companies. What is Aggregage?

Startup 162

Startup Content Advertising Sites 162

Tech Zulu Event

SEPTEMBER 4, 2012

We also raised fund for CPC advertising, which doubled sign-ups. Search Ads: This service helps companies/business leverage on the increasing activity of users searching for other users using our Search box utility. An image of the company’s artwork is displayed as the backdrop of our Login/Sign up page.

Social Network 100

Social Network Networking Advertising Startup 100

InfoChachkie

DECEMBER 2, 2009

Cost Per Click (CPC) or Download (CPD) – As the name implies, advertisers pay only for clicks on its advertisements or when a user downloads its software, case study or whitepaper. Several companies have aggregated smaller Internet radio stations, in a mode similar to Affiliate Networks, most notably Jetcast.

Custom 164

Custom Customer Advertising SEM 164