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Negative Customer Acquisition Costs - Creative Startup Marketing Ideas - Eric David Greenspan

SoCal CTO

A typical day starts with email, Facebook, LinkedIn, Twitter, and Yammer checks/updates. A day might include a discussion with a finance partner, an investor, a customer or a fusion partner. We have traditionally been a company heard about through word of mouth, radio advertising (now our own show) and from a Mini sighting.

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Social Networking and Business Value

SoCal CTO

Social networking sites and microblogs are used not only to build company brands, but to foster productivity; social media tools help build communities around the question, "What are you working on?" This Panel will explore issues such as: How can companies best utilize social networking media? What are the risks and rewards?

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The Perfect Pithy And Productive Investor Pitch

InfoChachkie

Positioning pitches, one-line descriptions of a company''s value proposition and relative placement within its ecosystem, are the first step in achieving such balance. The type of business, the nature of the investor audience and the company''s relative maturity all influence the relevancy of a company''s positioning claim.

Product 208
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Taming The Enterprise Texting Tiger, With TigerText's Brad Brooks

socalTECH

To solve that issue, Santa Monica-based TigerText (www.tigertext.com) has been developing smartphone applications which replace SMS, and provide companies with the ability to control, delete, encrypt, and otherwise gain control of the messaging between their employees. We spoke with CEO Brad Brooks to learn more about the company.

Yammer 229
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Announcing a Deal I’ve Wanted to Talk About for a Year

Both Sides of the Table

I’m super excited to announce that GRP Partners led the investment in Ethan Anderson’s new company MyTime (link has LA-based merchants but will give you a good feel for the product). BuildOnline (the company I founded) has just announcement plans to be more aggressive in growing in the US. Let me not bury the lede.

CTO Coach 359
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How Kaleo Is Tackling Enterprise Knowledge Sharing

socalTECH

Phil Hui-Bon-Hoa , the CEO of El Segundo-based Kaleo (www.kaleo.com), is a serial entrepreneur who has previously built and sold four companies, including one acquired by IFILM, and another by Sun Microsystems. We're trying to save companies money, and increase the productivity of employees. How did the company start?

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Is Silicon Valley Really Coming to an End?

Both Sides of the Table

By now you probably know that David Sacks , co-founder of PayPal and founder of both Geni & Yammer made some observations on Facebook that Silicon Valley “as we know it” was coming to an end. “In order to create a successful new company, you have to find an idea that. (1) How many ideas like that are left?”