Startup Professionals Musings

JULY 12, 2021

Sometimes entrepreneurs are so focused on making change happen for customers that they forget that continually changing themselves and their company is equally important. Everyone and every company needs to continually learn from their experience and adapt to a changing world to thrive. “If Ignore the voices of dissent again.

Entrepreneur 167

Entrepreneur Technical Review Mentor Custom 167

Berkonomics

AUGUST 16, 2018

Markets and competitors change. Over the years, I have often heard the complaint from CEO friends that they have become so swamped by the demands of their growing businesses that they feel themselves further and further from the center of their industry, no longer at the forefront of information and competitive development.

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Marketing Demand Media Entrepreneur 120

Startup Professionals Musings

MAY 31, 2020

Most technical entrepreneurs I know demand the discipline of a product specification or plan, and then assume that their great product will drive a great business. Is it any wonder why so few entrepreneurs ever find the professional investors they seek? Executives, marketing & sales, financial projections, and funding.

Entrepreneur 124

Entrepreneur Startup Summary Product 124

Tech.Co

JULY 25, 2017

The successor to social media, at least in terms of cultural significance, are the on-demand apps that have us reaching for our phones not just to message friends, but to make transactions. On-demand companies broke into the national consciousness as much as a cultural phenomenon as a commercial one.

Demand 74

Demand Startup Social Media Venture Capital 74

Startup Professionals Musings

OCTOBER 26, 2016

With the pace of change ever escalating, entrepreneurs today can’t afford to acquire talent through traditional hiring alone, and need to revise the perception that “talent” is only full-time employees. Build an on-demand team of strategic do-ers. At the same time, more people in the workplace don’t want to be “employees.”

Demand 99

Demand Training Outsource Development Entrepreneur 99

Startup Professionals Musings

JULY 31, 2020

As an angel investor in startups, I’m a believer that smart investors invest more in you as the entrepreneur than the next billion dollar solution you are pitching. Even if you are still in school, and never started a company before, strong entrepreneur candidates can point to projects they initiated, led, that produced significant results.

Entrepreneur 124

Entrepreneur Startup Examples Metrics 124

TechCrunch LA

SEPTEMBER 7, 2020

Launched by Karen Rodgers O’Neil, a longtime marketing executive, and Daniel Perrone, a serial entrepreneur and technology executive whose previous company, BroadMap, was acquired by Apple; The Shed hopes to take the rental model that Home Depot has turned into a billion dollar business line and take it to the masses.

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Startup Product Demand Los Angeles 285

TechCrunch LA

DECEMBER 8, 2020

Cybersecurity insurance startup At-Bay has raised $34 million in its Series C round, the company announced Tuesday. It’s a huge move for the company, which only closed its Series B in February. It’s a bet that’s paying off: the company says its frequency of claims are less than half of the industry average.

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Startup Professionals Musings

OCTOBER 21, 2015

Every entrepreneur knows that good demand generation marketing is the key to growth these days, but very few have the discipline or know-how to measure return in a world of a thousand tools and techniques. In fact, we now live in a buyer-led digital age, where the traditional media push-marketing efforts just don’t work.

Metrics 101

Metrics Marketing Demand Paramount 101

Berkonomics

DECEMBER 13, 2018

Too many startup businesses, especially in the technology world, are built upon brand new concepts that have not yet been proven in the field against products from other companies that already have revenues flowing. A valuable lesson from aviation for entrepreneurs. A story of a company that couldn’t see far enough ahead.

Marketing 120

Marketing Class Startup Research 120

Berkonomics

DECEMBER 13, 2018

Too many startup businesses, especially in the technology world, are built upon brand new concepts that have not yet been proven in the field against products from other companies that already have revenues flowing. A valuable lesson from aviation for entrepreneurs. A story of a company that couldn’t see far enough ahead.

Marketing 120

Marketing Class Startup Research 120

Berkonomics

AUGUST 5, 2011

Markets and competitors change. Over the years, I have often heard the complaint from CEO friends that they have become so swamped by the demands of their growing businesses that they feel themselves further and further from the center of their industry, no longer at the forefront of information and competitive development.

Marketing 191

Marketing Demand Media Entrepreneur 191

Startup Professionals Musings

DECEMBER 27, 2019

Every new business dreams of growing from a startup to a global market leader in a few years, like Amazon.com, but that goal is elusive. As a mentor to entrepreneurs, I often get asked for the magic that has made Amazon the world's most valuable brand , from a total unknown only twenty years ago.

Marketing 123

Marketing Technical Review Custom Customer 123

Both Sides of the Table

OCTOBER 8, 2014

If you want the full SlideShare deck with many slides not in either post it’s in this link –> The LA Tech Market. ” It’s the most common refrain I hear from investors and even entrepreneurs these days. Has it begun to mature or is it just better marketed than in was say 5 years ago?

Entrepreneur 376

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Startup Professionals Musings

JUNE 29, 2016

Have you noticed that the really big startup wins in the last couple of decades have come from creating and dominating new market categories, more than just new solutions? Bold entrepreneurs put more effort into communicating the new market ecosystem value, and their natural product fit.

Entrepreneur 61

Entrepreneur Marketing Design SpaceX 61

socalTECH

APRIL 2, 2014

How can marketers make better decisions and get better results from their online marketing? Pasadena-based Smartify (www.getsmartify.com)''s CEO, Carla Bourque , recently talked to us about the company''s online marketing platform, and how it differentiates itself from a lot of other competitors in the market.

Marketing 196

Marketing Pasadena Platform Email 196

Startup Professionals Musings

SEPTEMBER 2, 2019

Every so often a promising entrepreneur seems to freeze in the oncoming headlights and gets run over by his competition. The company's market is the same. These points may sound obvious, but the process is certainly contrary to the popular “shoot from the hip” approach that is practiced by some entrepreneurs.

Entrepreneur 92

Entrepreneur Ideas Research Demand 92

Both Sides of the Table

JUNE 9, 2013

And it was convenient for me because we also held our annual London board meeting of DataSift , who helps companies processes and analyze large volumes of social plus enterprise data in realtime. Why is Collaborative Consumption Becoming a Hot Trend for Startup Companies? What are the Types of Collaborative Consumption Companies?

Marketing 361

Marketing Course Pricing Networking 361

Jason Nazar

JULY 1, 2016

Entrepreneurs often lament big companies, but most of us hope we’ll create just that. Add in public company demands, lawsuit targets, & millions of customers to continually satisfy, and you have to have great respect for those doing it well. Big company execs have perfected the politics of “that wasn’t my idea”.

Entrepreneur 55

Entrepreneur Company Companies Outsource Development 55

TechCrunch LA

OCTOBER 7, 2018

If investors at some of the biggest technology companies are right, the next big restaurant chain could have no kitchens of its own. ” Collins’ company just raised $10 million in a funding round led by GV , the investment arm of Google parent company, Alphabet. The Battle Is For The Customer Interface.

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Startup Los Angeles Demand Pasadena 279

Both Sides of the Table

JULY 21, 2014

Since 2009 we’ve been in an unequivocal bull market. I’d like to do a few posts on what life looks like on the way up and perhaps how to keep your head on straight and avoid drinking your own Kool Aid because as I often advise entrepreneurs on irrational exuberance, “ In a strong wind even turkeys can fly.”

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Marketing Case Study Metrics Sales 354

socalTECH

JULY 7, 2010

One complaint we sometimes hear from venture capitalists visiting Southern California for the first time, is the difficulty of finding experienced entrepreneurs and executives. socalTECH.com has mined its proprietary database of high tech companies and entrepreneurs and identified just a few of the repeat entrepreneurs to watch in the region.

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Southern California Entrepreneur SoCal Mahalo 228

Startup Professionals Musings

OCTOBER 15, 2021

With the pace of change ever escalating, entrepreneurs today can’t afford to acquire talent through traditional hiring alone, and need to revise the perception that “talent” is only full-time office employees. Build an on-demand team of strategic do-ers. In addition, more people in the workforce don’t want to be resident employees.

Demand 143

Demand Training Outsource Development Organization 143

Both Sides of the Table

JANUARY 12, 2014

But being best-in-class at online marketing is also a sine qua non to standout from your peer group. The starting point of product IS marketing, which is what a lot of young entrepreneurs that never studied business don’t realize. Online marketing uses techniques for driving promotion and place.

Marketing 379

Marketing Startup SEM SEO 379

socalTECH

NOVEMBER 9, 2012

Who are the top tech companies to work for in Los Angeles? Despite a huge number of companies, we found there are a number which. Despite a huge number of companies, we found there are a number which. Demand Media. Demand Media consistently popped up near number one in the list of "companies to work for" from our readers.

Technical Review 279

Technical Review Company Companies Southern California 279

Startup Professionals Musings

SEPTEMBER 20, 2021

Thus entrepreneurs were able to build prototypes and design new products without the traditional huge prototyping cost. They have also become great networking events for meeting other like-minded entrepreneurs. Here are some key positives from an entrepreneur perspective: Shorten the time and cost from idea to prototype.

Startup 159

Startup Tool Design Demand 159

Berkonomics

NOVEMBER 11, 2021

Venture capitalists sometimes make an error in directing their portfolio company CEOs to push resources to the limit and scale the business to immense size quickly, all to seize market share. It was true for Amazon and other visionary companies that grabbed market share during the early Internet era. But beware.

Venture Capital 156

Venture Capital Social Media Invest Marketing 156

InfoChachkie

JANUARY 27, 2014

Entrepreneurs typically embrace celebrity investments, while most sophisticated investors prefer to avoid famous entertainment or sports personalities on the cap table. In instances when the celebrity''s brand is aligned with the target market, such as Kim Kardashian''s promotion of ShoeDazzle, this approach works. Share and Enjoy.

Entrepreneur 193

Entrepreneur Technical Review Hollywood Southern California 193

Startup Professionals Musings

MAY 16, 2021

Career survival today requires thinking and acting like an entrepreneur starting a business, staying nimble and resilient, willing to pivot, and supersensitive to the market realities of supply and demand. Smart professionals constantly assess the market, and strengthen and diversify skills. Plan to pivot as you learn.

Startup 143

Startup Entrepreneur Demand Competition 143

InfoChachkie

NOVEMBER 5, 2012

However, many people are not aware that prior to entering academia, Steve was a wily and creative marketing entrepreneur. During the late 1980's, Steve accepted a senior executive role at SuperMac, a Macintosh graphics card company that Steve jokes was, “Fifth in a group of three.". 11% To 68% Market Share.

Marketing 271

Marketing Startup Sales Custom 271

InfoChachkie

SEPTEMBER 17, 2012

However, certain questions can be tricky for an entrepreneur to answer. Below are five common questions an entrepreneur will encounter when seeking venture funding. Handled appropriately, these questions provide investors a window into an entrepreneurs’ soul, which minimizes the chances of a future misalignment.

Entrepreneur 253

Entrepreneur Google Invest RSS 253

InfoChachkie

MARCH 21, 2019

Ida was well positioned to expand her market from upscale clients purchasing custom dresses to mass market consumers. Ida wasn’t even the first modern-day entrepreneur to offer women brassieres. Unlike Ida and Enid, Mary Jacobs was a wealthy socialite who did nothing to market or sell her bra design. Celebrity Sells.

Entrepreneur 100

Entrepreneur Design Customer Custom 100

Startup Professionals Musings

FEBRUARY 14, 2022

I see more and more entrepreneurs who seem to have everything going for them – vision, motivation, passion, even a good business plan, product, and money, and yet they can’t close customers. Success demands testing the solution early and quickly in the market, then iterating to get it right. Nail the go-to-market strategy.

Technical Review 143

Technical Review Custom Customer Entrepreneur 143

Startup Professionals Musings

MARCH 4, 2022

If you aren’t yet adapting to the market and your customers, you are falling behind. In other words, change in your business has to become the accepted norm, just like it is in your market. As the entrepreneur, business owner, or leader, your message must never be “if it’s not broken, don’t fix it.”

Competition 148

Competition Metrics Demand Custom 148

Startup Professionals Musings

JUNE 4, 2022

Every so often a promising entrepreneur seems to freeze in the oncoming headlights and gets run over by his competition. The company's market is the same. These points may sound obvious, but the process is certainly contrary to the popular “shoot from the hip” approach that is practiced by some entrepreneurs.

Ideas 155

Ideas Entrepreneur Research Demand 155

Startup Professionals Musings

AUGUST 7, 2022

You will be pivoting your business in your lifetime, whether you are a new startup, or a mature company like Motorola or IBM. You can even give it a more elegant name, like “market-focused reinvention,” but it won’t be graceful if you don’t take the lead. Real change demands new goals based on new market realities.

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Startup Professionals Musings

NOVEMBER 26, 2014

Most technical entrepreneurs cringe when they finally realize that marketing is still king, despite the power of technology, and they are up against competitors who have a hundred times their spending power. The cost of entry to market on these is low, and marketing leverage has very little to do with the size of your budget.

Marketing 101

Marketing Startup Case Study Resource 101