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SendGrid Extends Into Email Marketing

socalTECH

Anaheim- and Boulder, Colorado-based SendGrid , which develops email delivery services and software, is making a big expansion today, into email marketing. SendGrid said it has launched a brand new, email marketing service which is aimed at marketers looking to reliably send high volumes of mail.

Email 168
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Is your product ready for your market?

Berkonomics

I would be very, very nervous without testing the product in the market as early as possible, ready to make changes and enhancements before committing to production and release. Even with a perfect product, is the market ready for this? Few early-stage companies have the resources to do both. Do NOT rest until you test.

Product 156
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j2 Global Acquires UK Email Security Company iCritical

socalTECH

Los Angeles-based j2 Global has acquired a UK-based, email security and management company, the company said this morning. which operates under the brand name iCritical , as part of an effort to expand its email security and management business. The company said the buy is not expected to be material to the company.

Email 147
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Embarke Raises $1.25M For Email MarketingTools

socalTECH

San Diego-based Embarke has raised $1.25M in a funding round, which the company''s founder said came from a number of venture capitalists and angel investors. The company is led by Al Bsharah. embarke venture capital funding seed email marketing optimization' READ MORE>>.

Email 174
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TriNet sent remote workers an email that some thought was a phishing attack

TechCrunch LA

It was the one of the best phishing emails we’ve seen… that wasn’t. Phishing emails are designed to impersonate companies or executives to trick users into turning over sensitive information, typically usernames and passwords, so that scammers can log into online services and steal money or data.

Email 119
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Do you really want to be the first to market?

Berkonomics

Over the years, as I managed my several computer companies as CEO or executive chairman, I made the decision to go to market with a brand-new product that had never before been exposed to my customer’s marketplace. Changing the rules to fit the market. As a product marketing effort, it was a failure.

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Four ways to create marketing excellence

Berkonomics

First, let’s recall the four “P’s” of marketing. Marketing is a science devised to help drive customers to your door. There are lots of ways to define how to market well, including the four P’s of marketing (1): product, price, promotion and place. More we are taught in marketing classes. I= increase revenues.

Marketing 156