Berkonomics

MAY 18, 2017

The technique, “OST” (objective, strategies and tactics), is a very good way to organize your effort to find guideposts and then develop metrics to measure progress. Here are some example strategies from some of my companies over the recent years. What is a strategy? Yet each is measurable if achieved.

Organization 275

Organization Metrics Demand Resource 275

Startup Professionals Musings

MARCH 24, 2023

Their challenge to me is how to integrate innovation into the thinking and process of every team, and measure the “ risk versus reward ” of resources expended. The focus at this level, primarily in companies that have a long history of success, usually in very stable markets, is to continue sustaining and exploiting existing advantages.

Organization 111

Organization Resource Activity Examples 111

Startup Professionals Musings

MARCH 18, 2022

I remember too many once thriving and growing companies, such as Blockbuster and BlackBerry, who somehow changed their way of thinking, and were overtaken by more nimble and astute peers or newcomers, like Netflix and Apple. Limit resources to be applied to optimizing processes. Limit resources to be applied to optimizing processes.

Startup 154

Startup Artificial Inteligence Metrics Netflix 154

Startup Professionals Musings

OCTOBER 20, 2023

Networking to build and maintain positive relationships with the right people outside your company is something you can’t forget in the rush to get your new business going. For example, consider Whole Foods , whose focus on healthy foods and a sustainable environment is legendary, even though their prices are often a bit higher.

Marketing 116

Marketing Resource Training Startup 116

Startup Professionals Musings

NOVEMBER 16, 2022

In fact, even within Fortune 100 companies, almost 90 percent have encountered growth stalls or flirted with failure, or worse, in the last 50 years. No company can afford to lose the agility, flexibility, and innovation of a startup. Companies follow each other rather than the market. Morgan (chemical manufacturing).

Startup 120

Startup Statistics IBM IBM 120

Startup Professionals Musings

JULY 26, 2023

For example, we all remember when Blockbuster realized too late that Netflix was stealing customers by offering videos online rather than via DVDs, but even then they were unable to adapt their processes and their thinking. After initial success, most companies reward only process repeatability and stabilization.

Metrics 71

Metrics Training Netflix Resource 71

Startup Professionals Musings

JULY 26, 2021

Since we all have limited resources, and can’t add more hours to the day, the result is usually more things done poorly, rather than a few key things done better than anyone else. Good examples of startup focus before success include Google with their search engine, Facebook with friends networking, and Apple with personal computers.

Startup 154

Startup Resource Entrepreneur Metrics 154

Startup Professionals Musings

MAY 21, 2022

by Joseph Jaffe and Maarten Albarda, both experienced marketers working with new companies, as well as larger firms. In the book, Jaffe introduces three new sets of metrics for gauging progress: Medium-term metrics. They advocate investing in their new framework, where the Z.E.R.O.

Marketing 127

Marketing Framework Social Media Media 127

Startup Professionals Musings

SEPTEMBER 22, 2021

Unfortunately, most of us don’t have enough resources to bootstrap our own startups, so we are completely dependent on investors to help turn great ideas into great businesses. These show a focus on the business elements required for success, and metrics for ensuring accountability, management control, and feedback along the way.

Ideas 140

Ideas Entrepreneur Equity Resource 140

Berkonomics

DECEMBER 5, 2013

It is most often missed assumptions about the market, the competition, the speed of adoption, or other critical metrics you’ve researched, or selected, or even just guessed at to create your plan. No-one challenged this number, and it became an unattributed source of the metric for market size for years. Email readers, continue here.]

Metrics 239

Metrics Startup Marketing Demand 239

Frank Addante

NOVEMBER 11, 2013

Today, we are working on a prototype of a new measurement metric that we call ROP (Return on Productivity). This metric will help us determine what works, what doesn’t, and why. The Return on Productivity metrics will be directly tied to business value (e.g. That’s a lot of productivity gain!

Product 99

Product Metrics Company Companies 99

Berkonomics

NOVEMBER 6, 2014

Enterprise time, as opposed to personal time management, is defined as the sum total of resources available to a company expressed in terms of time – time to develop, to debug, to produce, to deploy, to respond to issues, and to make changes in plans that are not working. Extending the Runway book available at www.berkus.com.

Resource 176

Resource Outsource Development Metrics Custom 176

Startup Professionals Musings

MARCH 3, 2021

For example, it’s great to pursue a higher purpose, like feeding the hungry, but don’t forget that running any business is a hungry mouth you have to feed. For example, if you have ever watched the Shark Tank show on TV, they always ask about the cost of customer acquisition. Pitch a rational plan for expansion and growth.

Entrepreneur 162

Entrepreneur Social Media Examples Metrics 162

Startup Professionals Musings

JULY 15, 2020

Implement the key business metrices you will live by. Identify the three most important metrics your business must hit every week to achieve growth goals. There are also many more stories of companies that pivoted too late. These are the timeless principles that must guide all hiring, marketing, and execution decisions.

Metrics 140

Metrics Entrepreneur Coach Satisfaction 140

Berkonomics

APRIL 8, 2021

Discord is a great example of a company going viral mostly from word of mouth. Some apps, like Discord, attach a brand link to the bottom of each message so that every recipient can click upon the link and become a user of the product without further marketing by the company. Well-tuned metrics are an absolute must.

Sites 156

Sites Product Social Network Metrics 156

Berkonomics

MARCH 10, 2016

At our virtual company, the employees set the bar high on their own. It takes trusting management, good metrics, and entrepreneurial employees. employees, for example, log their hours, and their calls are logged automatically. My employees will lose control of their time and resources. Now that’s special.

Tool 120

Tool Resource Coach Metrics 120

Startup Professionals Musings

JUNE 2, 2021

As a business advisor, I have to recommend even to established companies that they review and revamp their competitive strategy now, even if it appears to be working today. As a simple example, the Wal-Mart website now shows shoppers more products that they may like, based on previous purchases.

Competition 142

Competition Software Review Social Media Custom 142

Startup Professionals Musings

AUGUST 24, 2019

by Joseph Jaffe and Maarten Albarda, both experienced marketers working with new companies, as well as larger firms. In the book, Jaffe introduces three new sets of metrics for gauging progress: Medium-term metrics. The case for zero paid media as the new marketing model was highlighted in the classic book, “ Z.E.R.O. ”

Media 95

Media Framework Social Media Metrics 95

Startup Professionals Musings

AUGUST 13, 2022

For example, if you are working on a great social networking idea to replace Facebook, and need funding, you probably won’t find any interested and focused VCs or angel investors in Arizona, where I live. But it is an important metric for firms in pursuit of explosive growth. get the attention of the market they choose.

Technical Review 123

Technical Review Oracle Software Review Ideas 123

Tech.Co

FEBRUARY 18, 2021

Companies all around the world use Trello to help manage projects and coordinate team tasks and responsibilities. You can also use Table to provide the big bosses with an overview of progress towards company goals as you can easily collate lots of initiatives in one go. Here's everything you need to know about the new-look Trello.

Software Review 152

Software Review Technical Review Guide Class 152

socalTECH

JUNE 15, 2017

The company recently raised $8M in a funding from Evolution Media, Aspect Ventures, Upfront Ventures, as well as a long list of angels. How did you start the company? I spent a lot of time with companies like Kickstarter, Twitter, SoundCloud, Spotify, and Youtube to understand what these platforms were giving to creators.

Startup 140

Startup Content Metrics Platform 140

socalTECH

AUGUST 12, 2019

The Vinetta Project (www.vinettaproject.com), a group which is focused on helping to accelerate the growth of female-led startups, announced a few weeks ago that it is working with P&G Ventures, the internal "startup studio" of Procter and Gamble on an effort to help female-led companies in Los Angeles. What is The Vinetta Project?

Entrepreneur 124

Entrepreneur Metrics Los Angeles IP 124

Frank Addante

APRIL 7, 2016

Great company culture isn’t just about ping pong tables, free lunches, bouncy ball chairs and free gummy bears. As CEO of Rubicon Project, a lot of people ask me what defines the culture of our company. Here’s my take on a few things effective company culture is about…and a few things it’s not about: 1.

Company 40

Company Companies Class Metrics 40

Frank Addante

APRIL 7, 2016

Great company culture isn’t just about ping pong tables, free lunches, bouncy ball chairs and free gummy bears. As CEO of Rubicon Project, a lot of people ask me what defines the culture of our company. Here’s my take on a few things effective company culture is about…and a few things it’s not about: 1.

Company 40

Company Companies Class Metrics 40

Startup Professionals Musings

AUGUST 14, 2015

One preparation example is the value of building a business plan before you start. These include the following: Take inventory of your resources before you start. Funding is only one of the critical resources you need to start a business. Define metrics to keep on track for the journey.

Startup 101

Startup Metrics Resource Mentor 101

Both Sides of the Table

MAY 2, 2015

What I love about my job is getting to see teams of super-early-stage companies develop ideas that while raw have potential to make an impact on the market. Clearly the founders and senior executives of a company are the most valuable resources and their time should be maximized on the most valuable tasks. HR & Legal.

Outsource Development 150

Outsource Development Metrics Startup Sales 150

Startup Professionals Musings

AUGUST 27, 2018

For example, I’m even getting worried about Apple not showing the kind of innovative leaps that Steve Jobs was famous for. Too many companies try to force a sense of employee urgency through deadlines and performance goals. IBM, for example, regularly buys about a dozen companies a year to supercharge their own innovation efforts.

Metrics 58

Metrics IBM IBM Competition 58

Berkonomics

DECEMBER 23, 2009

The technique, “OST” (objective, strategies and tactics), is a very good way to organize your effort to find guideposts and then develop metrics to measure progress. Here are some example strategies from some of my companies over the recent years. Email readers continue here.] What is a strategy?

Organization 159

Organization Metrics Demand Resource 159

Startup Professionals Musings

FEBRUARY 2, 2015

Since we all have limited resources, and can’t add more hours to the day, the result is usually more things done poorly, rather than a few key things done better than anyone else. Good examples of startup focus before success include Google with their search engine, Facebook with friends networking, and Apple with personal computers.

Startup 109

Startup Resource Entrepreneur Metrics 109

Startup Professionals Musings

SEPTEMBER 3, 2017

by Joseph Jaffe and Maarten Albarda, both experienced marketers working with new companies, as well as larger firms. In the book, Jaffe introduces three new sets of metrics for gauging progress: Medium-term metrics. The case for zero paid media as the new marketing model was highlighted in the classic book, “ Z.E.R.O. ”

Advertising 66

Advertising Marketing Startup Framework 66

Startup Professionals Musings

JANUARY 23, 2015

by Joseph Jaffe and Maarten Albarda, both experienced marketers working with new companies, as well as larger firms. In the book, Jaffe introduces three new sets of metrics for gauging progress: Medium-term metrics. The case for zero paid media as the new marketing model was highlighted in a recent book, “ Z.E.R.O. ”

Marketing 100

Marketing Social Media Framework Media 100

Both Sides of the Table

NOVEMBER 14, 2017

An alternate outcome that I also unfortunately observe in some cases are companies who had extreme early success with an initial product adoption but failed in key areas that limited the growth and therefore the ultimate financial outcomes. I see many companies that don’t make this transition well.

Startup 286

Startup Technical Review Custom Customer 286

Startup Professionals Musings

JANUARY 23, 2019

Set target date milestones and metrics to gauge progress. For example, every business needs a company name and logo, incorporation, an Internet domain name and website, social media accounts, prototypes, intellectual property, and key executive positions filled. Quantify expected results, and the measurements you will use.

Ideas 99

Ideas Slides Writing Startup 99

Startup Professionals Musings

OCTOBER 20, 2013

by Joseph Jaffe and Maarten Albarda, both experienced marketers working with new companies, as well as larger firms. In the book, Jaffe introduces three new sets of metrics for gauging progress: Medium-term metrics. The case for zero paid media as the new marketing model was highlighted in a new book, “ Z.E.R.O. ”

Media 101

Media Marketing Startup Framework 101

Startup Professionals Musings

JUNE 28, 2019

In the popular press, it’s easy to find articles that will convince you that companies with a good culture, such as Google, do it by lavishing perks and benefits , including some combination of free meals, trips and parties, financial bonuses, gyms, and a dog-friendly environment. Leaders own culture, supported by HR – not vice versa.

Competition 76

Competition Coach Case Study Statistics 76

Startup Professionals Musings

MARCH 30, 2016

Since we all have limited resources, and can’t add more hours to the day, the result is usually more things done poorly, rather than a few key things done better than anyone else. Good examples of startup focus before success include Google with their search engine, Facebook with friends networking, and Apple with personal computers.

Startup 59

Startup Resource Entrepreneur Metrics 59

Startup Professionals Musings

NOVEMBER 9, 2019

For example, if you are working on a great social networking idea to replace Facebook, and need funding, you probably won’t find any interested and focused VCs or Angel investors in Arizona, where I live. But it is an important metric for firms in pursuit of explosive growth. get the attention of the market they choose.

Startup 97

Startup Technical Review Oracle Software Review 97