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How Startups Can Use Metrics to Drive Success

Both Sides of the Table

One of the things I discuss the most with the portfolio companies I’m involved with is that “you manage what you measure.”. Make them widely available inside the company and share your most important goals with your board. My experience has proven that even some well known companies are under-whelming in this department.

Metrics 346
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Social Media Marketing Should Not Be Used Alone Today

Startup Professionals Musings

This integration, or fusion with traditional marketing, is discussed in detail, with examples, in “ The Fusion Marketing Bible ,” by Lon Safko, author of bestseller “ The Social Media Bible.” These give good customer connection and SEO. Assimilate available resources to determine the level of rollout.

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Don’t Limit Your Startup Marketing To Social Media

Startup Professionals Musings

The place to start today is if your company only uses traditional media for marketing, or no marketing. According to a Harvard Business Review article , only 60% of companies today use social media at all, and only 12% of those feel that they are using it effectively. These give good customer connection and SEO.

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5 Steps To Effective Marketing With Converged Media

Startup Professionals Musings

This integration, or convergence with traditional marketing, is discussed in detail, with examples, in “ The Fusion Marketing Bible ,” by Lon Safko, author of the classic bestseller “ The Social Media Bible.” These give good customer connection and SEO. Assimilate available resources to determine the level of rollout.

Media 59
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Doing the Right Things is More Important than Doing Things Right

Both Sides of the Table

But many CEO’s and management teams fail to set clear guidelines on what the company objectives are and make sure that everybody is driving toward the same goal. It’s actually quite hard to lay out an annual company strategy that is articulate and underpinned by facts. Let me give you an example.

Startup 323
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5 Steps to Successful Marketing With Multiple Media

Startup Professionals Musings

The place to start today is if your company only uses traditional media for marketing, or no marketing. According to a Harvard Business Review article , only 60% of companies today use social media at all, and only 12% of those feel that they are using it effectively. These give good customer connection and SEO.

Media 92
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Do VC Platforms Make Sense?

Both Sides of the Table

Examples of VC platform services include: recruiting, marketing, design support, inside sales reps, consulting, accounting services and so forth. Each VC has their own take on which services to provide and mostly they’re free but some smaller VCs charge portfolio companies for use of these services but usually at a cheap cost.