article thumbnail

Guerilla Marketing, Brad Feld Style

InfoChachkie

Serial entrepreneur, venture investor and startup accelerator pioneer Brad Feld has notoriously mocked traditional marketing throughout his career. companies should… focus on building amazing products. “…companies should… focus on building amazing products. If you have $hitty products, the marketing is impossible.

Marketing 233
article thumbnail

How to Start a Podcast

Tech.Co

Today, major media prognosticators including market research company Forrester and the Interactive Advertising Bureau foresee podcasting as the next billion-dollar media market , with a report from the latter saying that one-billion-dollar mark could be surpassed as soon as 2021. There are two main ways to get your own RSS feed.

RSS 104
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The Power of Twitter in Information Discovery

Both Sides of the Table

Twitter never seemed to really take the offense in PR and marketing. Right now the most important role to hire in Twitter would be a seasoned marketing professional who could proactively change the conversation about Twitter and educate people about its significance as an information sharing tool. Twitter is my curated RSS feed.

RSS 349
article thumbnail

Advertising Wants to be Measurable – An Investment Thesis

Both Sides of the Table

One of the investment themes I’ve been focused on in the past 3 years has been Performance-Based Marketing. When I started investing the US advertising market was $300 billion with only 10% of it ($30 billion) of it being online and measurable. I covered that topic in my Twitter is RSS post.

article thumbnail

What The Heck Does “Traction” Really Mean To A VC?

InfoChachkie

Once people who do not know you and have no vested interest in your company's success begin expending their time, money and resources to leverage your value proposition, you are gaining traction. Evidence of validation manifests itself in many forms and is derived from a variety of market forces. Triangle Of Evidence. Share and Enjoy.

article thumbnail

Combustion Matters More Than Scale

InfoChachkie

Scaling normally occurs after a startup achieves product-market fit. Scaling also requires: (i) adequate capital, (ii) an infrastructure that supports internal operations and the efficient and economical delivery of the company''s value proposition, and (iii) an execution, process-oriented executive team. Photo credit: Flickr born1945.

RSS 206
article thumbnail

With Greathouse Comes Great Responsibility

InfoChachkie

Design together, the course that introduced the idea for brightblu, they were concurrently taking three other classes: Entrepreneurship, Entrepreneurial Marketing and Art of the CEO. These courses all proved to be serious influences on turning the dream of starting their own company into a reality. Share and Enjoy.

Class 231