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OpenX Acquires Two Companies

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Los Angeles-based OpenX has acquired Mezzobit and PubNation , two companies in the programmatic advertising space, the company said on Monday. Financial details of those acquisition were not announced by the company. According to OpenX, it plans to integrate Mezzobit and PubNation's tools into its platform.

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OpenX Names New CFO

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Los Angeles-based advertising technology and ad exchange operator OpenX announced on Wednesday that it has named Mark Liao as the company's new Chief Financial Offier. According to OpenX, Liao will head up its financial strategy, accounting, business intelligence and revenue performance teams. OpenX is led by CEO John Gentry.

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OpenX Snags New CFO From Fandango

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Los Angeles-based OpenX said on Tuesday that it has named a new CFO. According to OpenX, Rob Leff, formerly the CFO of Fandango, will join the company to lead its global finance team. OpenX, which is led by CEO Tim Cadogan, operates its own online advertising exchange, as well as software which powers that ad exchange.

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OpenX Expands In Asia Pacific

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Los Angeles-based advertising technology developer OpenX is in an expansion in the Asia Pacific region, saying that it has opened up a new office in Singapore. According to OpenX, the new Singapore office will serve as a regional hub for the company. READ MORE>>.

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OpenX Launches New Product

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Los Angeles-based OpenX said this week that it has launched a new product, Apollo, which it says helps publishers maximize their programmatic revenue. The company said the new tool integrates with the open source Prebid offering, allowing such features as configuration management and a/b testing capabilities.

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OpenX's Tim Cadogan To Take Over At GoFundMe

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Tim Cadogan , the current CEO of Pasadena-based OpenX , is set to take over at San Diego-based GoFundMe , according to GoFundMe. The reason for the shift was not given, however, GoFundMe said that Solomon will stay as Chairman of the company. Cadogan is taking over for Rob Solomon, who had been CEO of GoFundMe for the last five years.

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OpenX Selected By Kiplinger

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Los Angeles-based programmatic advertising marketplace operator OpenX reported a win with personal finance news publisher Kiplinger on Tuesday, saying Kiplinger will use the company's header bidding, private marketplace and real-time guaranteed deals. OpenX said that Kiplinger sees over 4.5 million unique monthly readers.

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