Startup Professionals Musings
MARCH 23, 2013
Paid search engine ranking (PPC) is buying advertising for your business from Google or another search engine company. For credibility with investors, stick to the organic SEO model and other revenue streams until you have the high traffic to survive on PPC revenue. Marty Zwilling.
Both Sides of the Table
JANUARY 12, 2014
SEO / SEM are promotional techniques for marketing through the Google distribution channel, which have yielded huge benefits to many companies – Yelp being a prime example. This industry is so mature now that the cat-and-mouse game between companies and Google has gotten sophisticated. Look at Viddy & SocialCast.
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Both Sides of the Table
JULY 14, 2010
There is a corollary to that advice, which is “doing the right things is more important than doing things right.&# Sounds simple but in practice I promise you most organization fall into the latter trap. It’s actually quite hard to lay out an annual company strategy that is articulate and underpinned by facts.
socalTECH
MARCH 13, 2020
Essentially, the customer wants natural and organic ingredients. We're the first on the market, and it's completely insane that in 2020, everything is organic and this segment of the market is not. We have a device which is a machine with different hoses and handles which you use for different procedures.
InfoChachkie
JULY 23, 2012
companies should… focus on building amazing products. I recently spoke with Brad about his approach to guerilla marketing and how he instills eclectic marketing tactics in Foundry Group’s portfolio companies. Chris is the CEO of Gnip , a Foundry Group portfolio company. If you have $hitty products, the marketing is impossible.
Tech Zulu Event
APRIL 24, 2013
They must have the creativity to figure out unique ways of driving growth in addition to testing/evolving the techniques proven by other companies.” This is the most important role because this person graduates a company from startup to viable long-term business. So, who is the next growth hacker in your organization?
Both Sides of the Table
APRIL 4, 2011
One of the things I discuss the most with the portfolio companies I’m involved with is that “you manage what you measure.”. Make them widely available inside the company and share your most important goals with your board. My experience has proven that even some well known companies are under-whelming in this department.
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