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Faceoff: Social Media versus Paid Search Marketing

SoCal Tech Calendar

Wednesday, March 17, 2010 -- Faceoff: Social Media versus Paid Search Marketing. They tell you that your company must have a Facebook fan page and a Twitter following. Techbizconnection. Which is better for Lead Generation? Social media advocates tell you that you need to be active on LinkedIn and become a Blogger.

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Startups Stick with Organic vs Paid Search Results

Startup Professionals Musings

Probably every one of you who has a business and a website have been approached through email or personal contact, and asked to spend money on paid search results (appear on the first page of search results, right hand column, despite low SEO rank). This is NOT the same as Search Engine Optimization (SEO).

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The Search Agency Launches Award Program

socalTECH

The Search Agency , the Los Angeles-based search marketing agency and online marketing firm, said today that it has launched its own, annual awards program called the Stars of Search Award. The company said the awards will be given as part of the Direct Marketing Association''s annual conference. READ MORE>>.

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The Search Agency: Smartphones, Tablets Now One-Third Of Google Clicks

socalTECH

According to Los Angeles-based search marketing company The Search Agency , more than one third of the total clicks on Google are now being driven by smartphones and tablets. The company''s report found that click volumes on smartphones increased by over 50 percent, and clicks increased by 63.4 percent year over year.

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ValueClick Sells Search123

socalTECH

Westlake Village-based ValueClick has divested Search213 , the company's European, self-service, paid search business, the company said today. In explaining the sale, ValueClick said that Search123 has been "a small business" for the company and does not fit with its long-term strategy. in its 2011 fiscal year.

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The Search Agency Opens Office In San Francisco

socalTECH

Search optimization and marketing firm The Search Agency , which is based in Los Angeles, said todsay that it has expanded its operations and has opened up a new San Francisco client service office.

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Local.com Relaunches Site, Brand

socalTECH

Among the big changes to the site is a new focus on coupon deals, which highlights deals from local companies; new content and articles; weekly circulars and grocery store ads; and a number of social tools. Tags: local.com paid search advertising local business coupon social. The new design is far more content rich and social.

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