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Is your strategic partnership just a glorified press release?

Berkonomics

Celebrating that strategic partnership Many of us make it a priority to find and partner with companies that can add to our offering or extend our reach. And we rightly celebrate each such pairing, often with a mutual press release. Call it a “press release partnership.” And sometimes that’s all we end up doing.

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Press release partnerships: Worth the effort?

Berkonomics

Many of us make it a priority to find and partner with companies that can add to our offering or extend our reach. And we rightly celebrate each such pairing, often with a mutual press release. Call it a “press release partnership.” Why would this partnership – one that benefits both companies – fail to succeed?

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What is it Like to Wake Up and Have the Press Ready to Torpedo Your Business?

Both Sides of the Table

In case you missed it, the press yesterday ran several stories questioning the viability of a wireless charging company I invested in… Continue reading on Both Sides of the Table »

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As An Entrepreneur, Are You Ready To Meet The Press?

Startup Professionals Musings

Not so long ago, training to meet the press and television reporters was a realm reserved for top business executives only. People judge you and your company in the first few seconds. Most entrepreneurs I know admit to a poor first media interaction, and many are still waiting for the instant replay. Handling different media formats.

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Learn processes from your employees at work

Berkonomics

Over fifty years ago, I was CEO of a record manufacturing company in Hollywood. We were the only such facility on the West coast to provide and control the entire process from studio, through finished vinyl record pressings in the same building, therefore able to promise quality control others could only dream about.

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Local.com Victim Of Bogus Press Release

socalTECH

Irvine-based Local.com , which runs a local business search site and network, reported this morning that it was the victim of a bogus press release last night, claiming that the firm had been acquired by Microsoft. The false release came from site WiredPRNews.com and showed up on Google News.

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London and SF have become Impact Tech hubs, with 280% increase in VC in 5 years

TechCrunch LA

Tech solutions for such pressing issues as the climate crisis and social inequality have seen a 280% increase in global VC investment from 2015 to 2020, while investment in this space more than doubled in both cities over the past five years. 2020 is set to be a record year for London’s impact tech companies, which have received $1.2