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Rustic Canyon Boosts Social Gaming Firm PlayFirst

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Santa Monica-based venture capital firm Rustic Canyon Partners has upped its investment in social games firm PlayFirst , which is based in San Francisco. According to PlayFirst, Rustic Canyon, Mayfield Fund, Trinity Partners, and DCM--all current investors in the game developer--have invested $5.2M

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Rustic Canyon Adds Associate

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Santa Monica-based venture capital firm Rustic Canyon Partners is announcing later today that it has added Ed Fu as an Associate at the firm. According to Rustic Canyon, Fu will support the firm's investments in Internet and Clean Technology. Tags: associate executive capital venture canyon rustic.

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FoodLink Online Names CEO

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Foodlink develops a web-based procurement platform for the perishable food market. The firm is venture backed by Rustic Canyon Partners. Tom Unterman of Rustic Canyon Partners--the majority owner of Foodlink--site on the company's board.

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Gaikai Bolsters Exec Lineup

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Wilson joins the company from Electronic Arts, where he was most recently CTO of EA Redwood Shores. Gaikai is venture backed by Benchmark Capital, TriplePoint Capital, Rustic Canyon Partners and Intel. Stevenson joins the firm from Namco Bandai Games, where he was VP of Online Development; Stevenson has also served at Atari.

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Gaikai Appoints VP

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Gaikai develops an instant game streaming service, which allows game players to play games from their web browser, rather than having to download and install games. The company is venture backed by Benchmark Capital , TriplePoint Capital, Rustic Canyon Partners , Limelight Networks and Intel Capital. READ MORE>>.

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Leads360 Partners With SEMCAT

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Leads360 develops web-based lead management software used to streamline sales operations and sales teams; the firm said it currently has more than 400 insurance companies using its software. Leads360 was founded by Jeff Solomon, and is backed by Rustic Canyon Partners. READ MORE>>.

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Gaikai In Licensing Deal With EA

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The venture backed firm, which is funded by Benchmark Capital, TriplePoint Capital, and Rustic Canyon Partners, said that the agreement will enable streaming of EA's PC-based video games to any web browser.