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TrueCar.com, Zag Sponsor Pebble Beach Concours d'Elegance

socalTECH

Santa Monica-based firms TrueCar.com and Zag announced last night that the two companies are becoming official sponsors of the 2010 Pebble Beach Concours d'Elegance. According to TrueCar and Zag, the three-year agreement includes a deal for Motor Trend Radio to broadcast and record its coverage from the TrueCar.com suite.

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This Week in VC – Scott Painter, CEO of Zag & TrueCar

Both Sides of the Table

He calls it his “Tom Sawyer&# company. Scott’s first big foray into industry-changing companies came with CarsDirect, an IdeaLab company where he was the initial founder & CEO. Scott left the company, which eventually IPO’d and became Internet Brands. And it carries no inventory. a fbFund winner.

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Zag Links With USAA, Mercedes-Benz On Promotion

socalTECH

Santa Monica-based Zag.com , the online automotive buying firm headed by Scott Painter, announced Thursday that the company has reached an agreement with Mercedes-Benz USA to offer an additional $5000 off pricing of new Mercedes-Benz cars to members of USAA, one of the affinity groups using Zag's auto pricing and purchasing services.

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SharesPost: Sales In Escrow, New Research

socalTECH

Santa Monica-based SharesPost , which has created on online marketplace for sellers and buyers of private company stock, reported to its users late Friday that the firm now has sales of LinkedIn, Linden Lab, Tesla Motors, and SugarCRM going into escrow. READ MORE>>.

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Want to Start a Technology Company in LA?

Both Sides of the Table

I was recently interviewed for an article that appeared in Fast Company titled, “ Why you should start a business in LA.&# If you’re interested in the topic it’s worth a read, but I thought I’d elaborate on the topic since it comes up all the time. But we have a great city for building technology companies.

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TrueCar Launches New Pricing Tool

socalTECH

TrueCar uses actual car sales data from local dealers to present car shoppers with information on the actual prices paid for new cars in their neighborhood. The company said the new Best Local Deals feature was specifically launched ahead of Labor Day, which is traditionally one of the largest volume car sales weekends during the year.

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TrueCar Hires Away Edmunds Evangelist

socalTECH

Santa Monica-based TrueCar , the automotive pricing spinout of Zag Automotive, annoucned today that it has hired the Chief Evangelist from Edmunds. Toprak spent nine years at Edmunds, in addition to earlier experience at automotive franchises. READ MORE>>.

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