Startup Professionals Musings

OCTOBER 3, 2010

Probably every one of you who has a business and a website have been approached through email or personal contact, and asked to spend money on Search Engine Marketing (SEM). Search engine marketing is simply buying advertising for your business from Google or another search engine company. Keyword research and budget forecasting.

SEM 90

SEM Marketing Startup Search Engine Optimization 90

socalTECH

AUGUST 16, 2013

Scott Morrow is an Internet and startup veteran, having run such companies as Oversee.net and ThisNext, and headed up product marketing for IAC/Citysearch. When did you get involved with the company? My mandate coming on was to scale the company to reach its full potential. We grew our SEM and improved our ROI.

Pricing 256

Pricing Sites Marketing SEM 256

Both Sides of the Table

FEBRUARY 21, 2010

By now we all know that the largest part of the online spend has been SEM (search engine marketing) where people buy CPC (cost per click) links to display alongside the “organic&# search results in the search engine. This led to my investment in RingRevenue , a company that allows you to track phone calls the way people track clicks.

Advertising 285

Advertising Invest RSS CPC 285

Startup Professionals Musings

APRIL 4, 2015

Your plan should include a well-designed web site, events, press releases, and search engine marketing (SEM). SEM is the most common form of online marketing, which increases your website visibility on search engine results pages through optimization and advertising. Companies have to communicate, rather than just pontificate.

Social Media 108

Social Media Media Startup Tips 108

socalTECH

SEPTEMBER 14, 2009

We've really set out to solve the problem we saw, which is a vast category of travel information which is not aggregated well on the web. About eight years ago, I founded a recreation company, which, oddly enough, is now one of my own suppliers. It's migrated onto the web in Hawaii, a simple migration, but no one had done it here yet.

Activity 164

Activity Startup Sites Web 164

Startup Professionals Musings

JUNE 18, 2012

Do basic Search Engine Optimization (SEO) and Marketing (SEM) yourself. Use the Internet and social networking instead of public relations companies and advertising agencies. Try Web-Ex, free teleconferencing, and Skype instead of international travel for client meetings. Sales and marketing costs.

Startup 102

Startup Search Engine Optimization SEM Social Network 102

Startup Professionals Musings

FEBRUARY 15, 2011

Do basic Search Engine Optimization (SEO) and Marketing (SEM) yourself. Use the Internet and social networking instead of public relations companies and advertising agencies. Try Web-Ex, free teleconferencing, and Skype instead of international travel for client meetings. Sales and marketing costs.

Entrepreneur 94

Entrepreneur Startup Search Engine Optimization SEM 94

Startup Professionals Musings

FEBRUARY 13, 2010

Do basic Search Engine Optimization (SEO) and Marketing (SEM) yourself. Use the Internet and social networking instead of public relations companies and advertising agencies. Try Web-Ex, free teleconferencing, and Skype instead of international travel for client meetings. Sales and marketing costs.

Startup 50

Startup High Tech Search Engine Optimization SEM 50

Startup Professionals Musings

MARCH 23, 2013

Paid search engine ranking (PPC) is buying advertising for your business from Google or another search engine company. It pays only if a customer clicks through AND takes a further action (conversion), such as buying a product or filling out a web form. The display side is called pay per action (PPA) or pay per lead (PPL).

Paid Search 90

Paid Search PPC Organization SEO 90

Startup Professionals Musings

JULY 20, 2020

His professional background includes having held marketing-executive roles at big companies as well as startups. For new product startups, search engine marketing (SEM) is still one of the most cost-effective and scalable lead-generation approaches. You can start an SEM campaign with as little as $50 today and get results very quickly.

Customer 146

Customer Custom Marketing Startup 146

Startup Professionals Musings

APRIL 16, 2023

His professional background includes having held marketing-executive roles at big companies as well as startups. For new product startups, search engine marketing (SEM) is still one of the most cost-effective and scalable lead-generation approaches. You can start an SEM campaign with as little as $50 today and get results very quickly.

Marketing 114

Marketing Invest Social Media SEM 114

Startup Professionals Musings

APRIL 25, 2014

His professional background includes having held marketing-executive roles at big companies as well as startups. For new product startups, search engine marketing (SEM) is still one of the most cost-effective and scalable lead-generation approaches. You can start an SEM campaign with as little as $50 today and get results very quickly.

Startup 99

Startup Social Media SEM Advertising 99

Startup Professionals Musings

APRIL 16, 2011

A while back I emphasized how important is to have a company website these days ( Publish Your Website Or Customers Won’t Find You ). Unless someone searches for your company by name, it won’t show up in the first few pages of any search results. Web sites that haven’t been updated in the last couple of years can’t possibly be alive.

Google 93

Google SEO Search Engine Optimization SEM 93

Startup Professionals Musings

AUGUST 6, 2016

His professional background includes having held marketing-executive roles at big companies as well as startups. For new product startups, search engine marketing (SEM) is still one of the most cost-effective and scalable lead-generation approaches. You can start an SEM campaign with as little as $50 today and get results very quickly.

Customer 60

Customer Custom Marketing Social Media 60

Startup Professionals Musings

AUGUST 17, 2018

His professional background includes having held marketing-executive roles at big companies as well as startups. For new product startups, search engine marketing (SEM) is still one of the most cost-effective and scalable lead-generation approaches. You can start an SEM campaign with as little as $50 today and get results very quickly.

Social Media 55

Social Media SEM Startup Advertising 55

Startup Professionals Musings

FEBRUARY 27, 2010

A while back I emphasized how important is to have a company website these days ( Startups Without a Website Won’t Start ). Unless someone searches for your company by name, it won’t show up in the results. Yet my random poll of a dozen company sites found 25% were missing even the most basic tag info. Reduce page load time.

SEO 48

SEO HTML Search Engine Optimization Web 48

InfoChachkie

OCTOBER 13, 2009

The American Seed Company, as shown in the accompany ad, encouraged young people to sign a simple “contract” that read: “Please send me your Big Prize book and one order of 45 packs of American Seeds. Search Engine Management (SEM) – Search marketing can be performed by anyone with a rudimentary understanding of Google AdWords.

Web 2.0 222

Web 2.0 Web Sales Outsource Development 222