Startup Professionals Musings

AUGUST 14, 2020

Peruse company reports from your business domain. Competitor annual reports, white papers, press releases, and presentations are great sources of data and trends that you can use to support your own efforts. These are also important for your product positioning in the competitor section of your business plan.

Marketing 157

Marketing Statistics Research Report 157

Both Sides of the Table

JUNE 13, 2013

Like most startup entrepreneurs, when I began my first company in 1999 I had no formal sales experience. This is a very important to do when you first start a company. Champion is the person who drives through the approval to give the go ahead (and secures budget) to your product or company. ” This is in contrast to NINAs.

Sales 393

Sales Startup Resource Customer 393

InfoChachkie

APRIL 13, 2015

End-of-quarter discounting is a rational tactic for public companies that are slavishly bound to quarterly financial objectives. However, if you never offer price discounts to anyone, you can resist all such requests by deferring to your company “policy.”

Pricing 100

Pricing Startup Sales SaaS 100

Tech.Co

OCTOBER 26, 2017

Since 2013, when Elon Musk released his white paper for an emerging mode of transportation using low air pressure within a tube, companies around the world have answered the call to build the next generation of futuristic transportation. This has caused much confusion both in the public and the media. Virgin/Hyperloop One.

SpaceX 102

SpaceX Design Technology Competition 102

Startup Professionals Musings

APRIL 24, 2019

People want to connect with and learn from people like them – not from edicts, anonymous brand marketing material, and white papers that allow no interaction. Staying invisible and counting on your innovations and traditional marketing to make your company a respected brand is a recipe for failure today.

Custom 93

Custom Customer IBM IBM 93

Startup Professionals Musings

SEPTEMBER 15, 2018

Peruse company reports from your business domain. Competitor annual reports, white papers, press releases, and presentations are great sources of data and trends that you can use to support your own efforts. These are also important for your product positioning in the competitor section of your business plan.

Research 87

Research Marketing Statistics Report 87

InfoChachkie

JULY 25, 2012

Facebook is a big, smart company. Companies like Facebook need a true self-serve platform which lets their advertisers only get and pay for the calls they want. View our free mobile white paper or read this case study to get some ideas on how to make the jump to mobile monetization. Shameless plug coming here.)

Netflix 191

Netflix Blogging Mobile Advertising 191

Startup Professionals Musings

MAY 30, 2015

This shows your knowledge and positions your company as a thought leader. You don’t need a real book as a base for electronic books, as people now prefer something akin to a “white paper” on steroids. You are the company you keep. Win with engaging contests. Traditional publishing out, self-publishing in with eBooks.

Blogging 105

Blogging eBook Content Web 105

Xconomy

AUGUST 16, 2016

The authors made the point that, given the size of companies today, a single garden-variety blockbuster hardly moves the needle. A 2011 white paper by Kevin Lalande of Santé Ventures explains why the … Next Page » Reprints | Share: UNDERWRITERS AND PARTNERS. The increasing need for new drugs is intense.

Product 40

Product Journal Venture Capital Demand 40

Startup Professionals Musings

AUGUST 20, 2013

In the past, if your startup had a website presence, the company was credible by definition. Until the company name is a famous brand, you are the brand. Publish a regular blog, contribute to relevant social networks, and write a “white paper” on your technology. Put yourself on the site. People buy from people.

Search Engine Optimization 105

Search Engine Optimization Startup Advertising SEO 105

Startup Professionals Musings

DECEMBER 8, 2013

This shows your knowledge and positions your company as a thought leader. You don’t need a real book as a base for electronic books, as people now prefer something akin to a “white paper” on steroids. You are the company you keep. Win with engaging contests. Traditional publishing out, self-publishing in with eBooks.

Content 114

Content Marketing Startup eBook 114

Startup Professionals Musings

JULY 11, 2018

Thus without thinking, every company becomes more static. In fact, innovation needs to be an integral part of the company culture and every process from the beginning. Companies that give back are seen as more trustworthy and more attractive for new business. Make sure you have compensation and rewards to support this strategy.

Satisfaction 53

Satisfaction Startup Competition Customer 53

Startup Professionals Musings

MARCH 16, 2014

In fact, the average spent by Inc 500 companies for sales and marketing expense continues to hover around 10% of overall revenues. Create meaningful content and engage others online (free downloads, white papers, webinars, regular blogging). A blog is critical, and essentially free (your cost is creating content).

Marketing 102

Marketing Funding Social Media SEM 102

Startup Professionals Musings

JULY 22, 2012

In the past, if your startup had a website presence, the company was credible by definition. Until the company name is a famous brand, you are the brand. Publish a regular blog, contribute to relevant social networks, and write a “white paper” on your technology. Put yourself on the site. People buy from people.

Search Engine Optimization 96

Search Engine Optimization Entrepreneur Sites SEO 96

socalTECH

MAY 17, 2018

We caught up with Allen Kamrava , the CEO and founder the startup, to learn about how the company is building a consumer platform that allows assembled and self-selected groups to form for the purpose of sharing unexpected costs of life. Insurance companies collect money from everybody to provide their service.

Technology 165

Technology Startup West Los Angeles Platform 165

TechCrunch LA

MARCH 17, 2019

The new information, gleaned from recently unsealed court documents , provides new insight into the company’s past activities and what that might mean for its upcoming IPO. There’s a new autonomous trucking company coming out of stealth. What else are we hearing? We’ll share more soon. Deal of the week. Notable reads.

San Fernando 217

San Fernando Los Angeles Commerce News 217

Startup Professionals Musings

AUGUST 22, 2014

Peruse company reports from your business domain. Competitor''s annual reports, white papers, press releases and presentations are great sources of data and trends that you can use to support your own efforts. These are also important for your product positioning in the competitor section of your business plan.

Marketing 97

Marketing Entrepreneur Statistics Research 97

Startup Professionals Musings

JANUARY 17, 2013

In fact, the average spent by Inc 500 companies for sales and marketing expense continues to hover around 10% of overall revenues. Create meaningful content and engage others online (free downloads, white papers, webinars, regular blogging). A blog is critical, and essentially free (your cost is creating content).

Marketing 106

Marketing Startup Social Media SEM 106

Xconomy

NOVEMBER 2, 2016

The Carlsbad, CA-based company has also developed software that it says can help healthcare providers and other organizations keep track of orthotic devices and bill patients for their use. In June, Breg was included on a select list of companies and health systems that were using or planned to use Redox’s digital tools.

Startup 40

Startup Paramount Organization Software 40

Startup Professionals Musings

OCTOBER 27, 2012

This shows your knowledge and positions your company as a thought leader. You don’t need a real book as a base for electronic books, as people now prefer something akin to a “white paper” on steroids. You are the company you keep. Win with engaging contests. Traditional publishing out, self-publishing in with eBooks.

Examples 93

Examples Content Marketing Entrepreneur 93

Startup Professionals Musings

AUGUST 28, 2016

Peruse company reports from your business domain. Competitor annual reports, white papers, press releases, and presentations are great sources of data and trends that you can use to support your own efforts. These are also important for your product positioning in the competitor section of your business plan.

Marketing 59

Marketing Startup Statistics Research 59

Startup Professionals Musings

AUGUST 15, 2011

This shows your knowledge and positions your company as a thought leader. You don’t need a real book as a base for electronic books, as people now prefer something akin to a “white paper” on steroids. You are the company you keep. Win with engaging contests. Traditional publishing out, self-publishing in with eBooks.

Content 102

Content Tips Marketing Blogging 102

Startup Professionals Musings

DECEMBER 5, 2010

In the past, if your startup had a website presence, the company was credible by definition. Until the company name is a famous brand, you are the brand. Publish a daily blog, contribute to relevant social networks, and write a “white paper” on your technology. They will exit quickly. Show evidence of your expertise.

Tips 92

Tips Search Engine Optimization Startup Advertising 92

Startup Professionals Musings

DECEMBER 7, 2010

In fact, the average spent by Inc 500 companies for sales and marketing expense continues to hover around 10% of overall revenues. Create meaningful content and engage others online (free downloads, white papers, webinars, regular blogging). A blog is critical, and essentially free (your cost is creating content).

Marketing 94

Marketing Startup Social Media SEM 94

socalTECH

FEBRUARY 1, 2011

The startup is headed by Robert Flynn --a former VC, and co-founder of Liquid Audio, and most recently head of Modern Feed, the company that is now Clicker--who talked with us about his new company. On the other side, we had about one third of our investments in early stage, technology driven companies. What is Aggregage?

Startup 162

Startup Content Advertising Sites 162

Tech Zulu Event

MARCH 21, 2014

The transaction is considered the largest public acquisition in Bitcoin history with both companies exhibiting impressive growth numbers since their respective beginnings. What is it Like to Raise Money for Bitcoin Companies? They aim to push 100 companies through their doors in the next three years with ~$50k seed investments.

Startup 104

Startup Venture Capital Draper Invest 104

SoCal Delicious

JANUARY 20, 2010

On CBS MoneyWatch: Why Debit Cards Are Dangerous BNET Business Network: BNET TechRepublic ZDNet ZDNet Members login Newsletters Site Assistance RSS Feeds Home News & Blogs Videos White Papers Downloads Reviews Popular Enterprise Web 2.0 Dion Hinchcliffe Get Enterprise Web 2.0 NEW* peter_erskine@. | it is the stuff of nightmares.

Web 29

Web Technical Review Web 2.0 Social Media 29

Both Sides of the Table

JULY 13, 2012

The New York Times recently ran an article titled, “ Tech Companies Leave Phone Calls Behind.” The premise of the article is that in an increasingly online world ruled by techies who don’t want to talk on the phone, the era of being able to call the company in which you do business is winding down. Let me explain: 1.

Mobile 311

Mobile Technical Review Google Screening 311

Both Sides of the Table

MARCH 10, 2015

If you create content marketing programs and drive traffic to websites where you can measure how long somebody spends reading your materials or downloading your white papers you’ve at least confirmed some level of interest. That’s why companies partner with vendors with complementary service offerings.

Sales 150

Sales Startup Venture Capital Funding 150