Berkonomics

AUGUST 2, 2018

This week, we continue our series on marketing and positioning. There can be nothing more important in your business planning that selecting the proper pricing niche, making your story clear using that niche, and the defending your position against the competition. What competition would you face? The five major niches.

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Pricing Competition Examples Class 226

Startup Professionals Musings

JANUARY 18, 2023

In this context, even “satisfied” is only a “meets-minimum,” and does not put you ahead of your competition. Even the best marketing doesn’t do it. In reality, many companies now offer a “ clicks and bricks ” business model, with shopping online, and then completing the purchase and support at a physical location.

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Competition Services Custom Customer 109

Startup Professionals Musings

JUNE 2, 2021

In case you hadn’t noticed, the key elements of a competitive advantage for your business have changed as businesses move online, and your domain is instantly global. As a business advisor, I have to recommend even to established companies that they review and revamp their competitive strategy now, even if it appears to be working today.

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Competition Software Review Social Media Custom 142

Startup Professionals Musings

OCTOBER 24, 2020

Porter proposed his Five Forces framework for analyzing the competitive environment which I think makes even more sense today. Every existing business, as well as every startup, needs to reassess their product or service in the context of these five forces: Intensity of competitive rivalry. Way back in 1979, Michael E.

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Competition Startup Framework Pricing 151

Startup Professionals Musings

SEPTEMBER 3, 2023

More than ever before, people want to buy from, work for, and invest in companies that matter. Your company and team members have to be seen as going above and beyond to solve the problems of internal and external customers. Connect with the bigger picture of the market and society.

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Company Companies Customer Custom 116

Startup Professionals Musings

SEPTEMBER 19, 2022

According to an old but still relevant survey by Bain & Company , 80% of businesses believe they have differentiated offerings, but only 8% of customers agree. Even back then, experts projected that businesses with truly differentiated offerings had only an 80% chance of long-term success, compared to ‘me-too’ companies with a 20% chance.

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Competition Customer Custom Examples 123

socalTECH

JULY 8, 2019

Los Angeles-based health messaging startup Curogram , a new startup developing a web-based, SMS app for the healthcare market, has been selected as a finalist for the Publicis Health Media Disruption Garage Competition, according to the company. READ MORE>>.

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Competition Startup Advertising Web 113

Startup Professionals Musings

DECEMBER 14, 2019

Don’t bash the competition. Every investor knows how vulnerable a new startup is to competitors, so investors always ask about your sustainable competitive advantage in the marketplace. They are also seeking to find out how you handle one of the many tough questions that a new founder will get in today’s market.

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Competition Patents Resource Invest 120

Berkonomics

NOVEMBER 9, 2017

How many of us throw away marketing dollars because our paid efforts reach an audience that is much larger than the target or niche audience we need to reach? Whether it be for publications, social marketing, or even those once-necessary postal mailers, we have tools now that were not available just a few years ago. This is easy.

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Marketing Resource Advertising Social Media 266

SoCal Tech Calendar

OCTOBER 12, 2020

Thursday, October 15, 2020 -- Pepperdine Most Fundable Companies Showcase 2020. Now in its third year, the Most Fundable Companies competition has grown to over 4,500 companies, and for the first time attracted startups from all 50 U.S.

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Pepperdine Company Companies Competition 100

Startup Professionals Musings

OCTOBER 20, 2023

Most experts agree that the pace of business change is increasing , and all the business owners I know are struggling to keep up, much less surpass the wealth of global competitors now entering the market. Highlight the competitive edge you bring to the market. Use test marketing to identify changes before scale-up.

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Marketing Resource Training Startup 116

Berkonomics

OCTOBER 8, 2020

It is most often missed assumptions about the market, the competition, the speed of adoption, or other critical metrics you’ve researched, or selected, or even just guessed at to create your plan. Where did you get the data to drive your assumptions of market size or market share? What is your market size?

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Company Companies Metrics Resource 156

SoCal Tech Calendar

AUGUST 20, 2018

Wednesday, August 22, 2018 -- Market Research: The Fuel For Marketing Strategies. American Marketing Association (AMA). We dive into the crucial process of gathering and analyzing information about markets, industries, and products in their competitive spaces. See [link] (more)

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Research Marketing AMA Competition 100

InfoChachkie

DECEMBER 16, 2013

Tracy DiNunzio, Founder and CEO of Tradesy , recently shared her insights regarding the best approach for entrepreneurs to address competition. Tracy addressed the issue of competition head on, telling the largely student audience, "As I started to think about launching Tradesy, I looked around and there was a lot of competition but.

Competition 254

Competition SaaS Santa Barbara Entrepreneur 254

Berkonomics

APRIL 11, 2019

An entrepreneur pitches using a deck with no slide for competition. We have no competition.”. Whether you have not been able to find companies doing “something like” the plan, or you has not considered the most obvious killer of new ideas – doing nothing, it is a faux pas that should never be allowed to happen.

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Competition Slides Sales Research 120

TechCrunch LA

SEPTEMBER 7, 2021

But LA-based performance marketing agency MuteSix didn’t wait that long to build its business around scaling DTC brands. If you have growth marketing agencies or freelancers to recommend, please fill out our survey !). In today’s highly competitive ad environment, both content and data are kings. The key takeaway?

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Commerce Content Marketing Startup 211

Startup Professionals Musings

OCTOBER 4, 2021

Certainly that has been the strategy of many companies, and has worked in the past, but today’s customers and workers are looking for more. With the pervasive and instant communication of social media and the Internet, businesses can no longer hide behind the mask of their own hype, either inside the company or outside.

Competition 110

Competition Sales Custom Customer 110

Startup Professionals Musings

APRIL 16, 2023

Contrary to popular opinion, viral marketing has not eliminated the need for old-fashioned lead generation to bring customers to a startup. His professional background includes having held marketing-executive roles at big companies as well as startups. Email marketing. Direct mail marketing.

Marketing 114

Marketing Invest Social Media SEM 114

Startup Professionals Musings

AUGUST 10, 2020

Just like you don’t have to be a financial guru to recognize a good CFO, or a marketing genius to hire a VP of Marketing, you can find the right technical partner or team member by using the right evaluation and hiring steps, including the following: Engage a technical advisor to assist with recruiting and early interviews.

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Competition High Tech Startup Social Media 174

socalTECH

JUNE 23, 2017

Spotlite said its executives come from such companies as Google Music, Yahoo! Music, Microsoft, Atom Factory, and Warner/Chappell, and that its development and tech teams are in Beijing, with marketing, A&R, and business development based in Los Angeles. The company's offices in Los Angeles are listed in Walnut.

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Walnut Competition Yahoo Los Angeles 149

Startup Professionals Musings

JANUARY 4, 2023

The world of marketing is changing faster than technology these days. Winning entrepreneurs have long since supplemented conventional print and video “push” marketing with digital online interactive “pull” marketing, and a while back added social-local-mobile ( SoLoMo ) to the mix. Proactively seek out win-win alliances.

Marketing 107

Marketing Technical Review Startup Innocal 107

Both Sides of the Table

MARCH 14, 2013

Creating awareness for your brand and products is one of the lifebloods of technology startups yet in a world where so many companies are being created it becomes difficult to rise above the noise. Ever notice how some companies tend to be in the press all the time and your big new product launch struggled for inches? More strategic.

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Marketing Press Blogging Startup 389

Startup Professionals Musings

MAY 15, 2020

Traditional marketing may be adequate for linear growth, but it likely won’t catapult you to Amazon’s unicorn status , or make waves in the business world. For example, I usually hear about an aggressive marketing budget, with a plan to penetrate a few big retail chains, and some videos to catch your attention on YouTube.

Marketing 170

Marketing Examples Startup Custom 170

Berkonomics

MAY 16, 2019

There must be at least several companies out there right now positioning to compete with you. And although many positioning efforts cross the lines between these, great companies play to the strength of just one. The five strategies: Picking one to emphasize. So, how do you position yourself to be a stand out? Using price creatively.

Company 120

Company Companies Pricing Competition 120

socalTECH

AUGUST 8, 2019

Is there room on your curb for (yet another) on-demand scooter company? The company says that so far, it is offering up its scooter service in Los Angeles and San Diego. The company said that its "vibrant yellow color" is what helps it compete with other scooter options available on the market. READ MORE>>.

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Demand Marketing San Diego Los Angeles 124

TechCrunch LA

OCTOBER 28, 2020

There’s a new company that’s sitting on top of some of the fastest growing consumer-facing businesses in the world — liquor and marijuana delivery — and its name is Pacific Consolidated Holdings Group. Financial terms of the transaction were not disclosed. .”

Company 188

Company Companies Los Angeles San Diego 188

SoCal Tech Calendar

MARCH 17, 2012

Tuesday, March 20, 2012 -- Competitive Intelligence: 007 Market Intel. The company president calls you into his office after attending a brainstorm session. Your mission, should you choose to accept it, is to estimate market size, competitive market share, how many potential customers are there, and price points.

Competition 100

Competition Innocal Case Study SoCal 100

Startup Professionals Musings

APRIL 10, 2020

The world of marketing is changing faster than technology these days. Winning entrepreneurs have long since supplemented conventional print and video “push” marketing with digital online interactive “pull” marketing, and a while back added social-local-mobile ( SoLoMo ) to the mix. Proactively seek out win-win alliances.

Mobile 173

Mobile Marketing Technical Review Startup 173

Startup Professionals Musings

OCTOBER 9, 2020

The traditional model for hiring permanent employees who can grow their career with your company just doesn’t work, and can jeopardize your business before it even gets traction. Many successful new companies have moved more to self-management, or decentralizing the decision-making with few managers.

Competition 168

Competition Startup Demand Training 168

Startup Professionals Musings

JULY 20, 2020

Contrary to popular opinion, viral marketing has not eliminated the need for old-fashioned lead generation to bring customers to a startup. His professional background includes having held marketing-executive roles at big companies as well as startups. Email marketing. Direct mail marketing.

Customer 146

Customer Custom Marketing Startup 146

socalTECH

MAY 23, 2016

Santa Monica-based TrueCar is continuing to bolster its links to automotive dealers, as it looks to improve its relationship with the auto dealer industry, saying this morning that it has named Paul Edmonds as Senior Vice President of Dealer Marketing and Opeartions. READ MORE>>.

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Truecar Marketing Santa Monica Pricing 124

socalTECH

JULY 2, 2018

Santa Monica-based Bird --already in a frenetic fundraising and expansion race with competitor Lime, Uber, and a host of other competitors--can add Lyft to its list of competitors, after Lyft said it would buy bike sharing company Motivate on Monday. Uber already bought its own bike sharing company, Jump, earlier this year.

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Competition Santa Monica Marketing Services 100

TechCrunch LA

SEPTEMBER 30, 2019

Two years after the Los Angeles-based fintech startup Dave launched with a suite of money management tools to save consumers from overdraft fees , the company is now worth $1 billion thanks to a nascent banking practice that had investors lining up. “We think the company is quite a bit more valuable than [$1 billion]. .

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Company Companies Startup Tips 262

Both Sides of the Table

JANUARY 12, 2014

But being best-in-class at online marketing is also a sine qua non to standout from your peer group. The starting point of product IS marketing, which is what a lot of young entrepreneurs that never studied business don’t realize. Online marketing uses techniques for driving promotion and place.

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Marketing Startup SEM SEO 379

Both Sides of the Table

JANUARY 29, 2010

Competitiveness - One attribute that I believe most VCs look for in entrepreneurs is competitiveness. If you stumble on to a really good idea believe me it will get competitive really quickly. It amazes me how quickly a modest success story gets replicated and any initial product / market advantages get narrowed.

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Competition Entrepreneur Startup GRP Partners 296

socalTECH

JANUARY 10, 2013

It looks like competition is heating up in the smart parking market--and for local parking technology firm Parkme , which is based in Santa Monica--as yet another company announced Thursday more funding for giving consumers real-time information about available parking spaces.

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Competition Santa Monica Funding Marketing 187

Both Sides of the Table

AUGUST 11, 2021

Photo by Vanna Phon on Unsplash Customer acquisition is the lifeblood of many startups from e-commerce to gaming to marketplace companies, among others. Most of these startups spend the lion’s share of their marketing budget in today’s social media channels: Facebook, Twitter, Reddit, Snap, TikTok and so on because?—?no no surprise?—?that’s

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Product Platform Advertising Acquisition 424