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Using Social Media To Deal With Customer Trolls

InfoChachkie

You operate your business from a small boat in the remote waters of northern Fiji and your customers are spread across the globe, residing in the US, Europe and Asia. How can you protect your company''s reputation when a rouge customer unjustly flames your startup? Bipolar Reviewers.

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How This Startup Turned An April Fools Joke Into Customers

InfoChachkie

Last week, Divshot turned a simple April Fool''s Day joke into a marketing coup, generating nearly 6,000 Tweets and over a thousand Beta customers. Unlike many viral marketing events, the company''s latest guerilla marketing stunt was not luck. Don''t Be Afraid To Offend (Some) Customers. Don''t Force It. Share and Enjoy.

Customer 195
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What The Heck Does “Traction” Really Mean To A VC?

InfoChachkie

Once people who do not know you and have no vested interest in your company's success begin expending their time, money and resources to leverage your value proposition, you are gaining traction. Five broad sources of independent, third-party validation are: Customers, Partners, Distributors, Industry Experts and other Stakeholders.

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Combustion Matters More Than Scale

InfoChachkie

Such fit exists when a profitable customer acquisition model can be repeatedly executed with consistent results and without the need of heroic efforts. Advertising - "We will monetize our customers via online ads.". Scaling normally occurs after a startup achieves product-market fit. Photo credit: Flickr born1945. Share and Enjoy.

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Startup Lessons From Pink Floyd’s Dark Side Of The Moon

InfoChachkie

Their deep understanding of their customers, an uncompromising drive to create a quality product and the courage to ignore the music industry's formulaic approach to producing hits resulted in the creation one of the top selling non-compilation albums of all time.

Startup 269
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Creating An Innovative Corporate Culture, Citrix Style

InfoChachkie

Mark framed his comments around the culture he built at Citrix, which has been augmented (and complicated) by the significant number of acquisitions the company executed during the past decade. one is an existing customer, they've got a problem. The other one is a new customer that wants to buy something from you.

RSS 221
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Lean Startup Legend Steve Blank Discloses His Most Daring Guerrilla Marketing Tactics

InfoChachkie

During the late 1980's, Steve accepted a senior executive role at SuperMac, a Macintosh graphics card company that Steve jokes was, “Fifth in a group of three.". Despite these abundant resources, the team's ineffectiveness was reflected by the company's dismal 11% market share. Steve's first question was, “Who are our customers?"

Marketing 271