Find your “teacher customer.”

Berkonomics

Your customers know what they want more than you do. This week’s insight came from personal experience and from a good friend who advanced the notion of the “teacher-customer” years ago. The customer would be the first to receive the new functionality in a new release.

Custom 263

Insights: Five Customer-Focused Trends for Companies in 2016

socalTECH

Today's contribution comes from Jaspar Weir , co-founder of Santa Monica-based TaskUs : Customers know what they want. In fact, eighty-nine percent of companies expect customer experience to be the most important factor as they compete for business in 2016, according to research firm Gartner.

Custom 130

TigerText Signs Chicago Customer

socalTECH

Santa Monica-based secure messaging app developer TigerText , which provides secured text messaging for the enterprise and healthcare markets, has signed up a customer in Chicago. TigerText said that Chicago Cardiology Institute (CCI), which treats cardiovascular disease in Illinois, has deployed the company's secure messaging products as part of a HIPAA compliance effort. tigertext chicago secure messaging texting healthcare enterprise customer

Custom 178

What about your previous company non-compete?

Berkonomics

Usually that means one they once or recently spent time in as an employee or manager within a company where they had little or no ownership. Some of these entrepreneurs starting a new company are alumni from companies that would be a competitor to the enterprise being created or joined.

What about your previous company non-compete?

Berkonomics

Usually that means one they once or recently spent time in as an employee or manager within a company where they had little or no ownership. Some of these entrepreneurs starting a new company are alumni from companies that would be a competitor to the enterprise being created or joined.

TaskUs Names Chief Customer Officer

socalTECH

Los Angeles-based TaskUs , which provides outsourced customer support and other back-end support for technology companies, said today that it has named Jarrod Johnson as Chief Customer Officer. Johnson was previously SVP of Sales at TaskUs, and will be based in the company's Dallas offices. johnson jarrod technology executive officer customer chief taskus

Custom 109

Can you pierce layers in supplier–customer partnerships?

Berkonomics

I recently experienced an amazing effort of outreach by a vice president of a large national customer asking for a meeting with the product development team of a critical supplier, one of “my” companies.

Custom 248

SmartDrive Wins Paving Company

socalTECH

San Diego-based driving safety and monitoring systems provider SmartDrive Systems announced this morning that it has signed up Superior Paving, a large asphalt paving company on the East Coast, as a new customer. smartdrive paving company driver safety fleet auto automotive transportation

Here’s a rule for companies with outstanding loans

Berkonomics

Here is one that is so important to the continued health of a growing company that it cannot be overstated. Long term debt is taken on for the acquisition of fixed assets such as equipment, cars, facilities and acquisitions of companies or their assets.

Are you an old school customer marketer?

Berkonomics

Both of these time–honored methods of reaching our customers have worked for as long as there was print and radio–TV to get the message out. Spend lots and not be sure of the return on investment; or spend much less and offer some of the savings to the customer.

Custom 181

Sun Genomics Raises $2.9M For Custom Probiotics

socalTECH

San Diego-based Sun Genomics , which provides custom probiotics to customers based on what it says is a personalized analysis of your gut bacteria, has raised $2.9M Details on the ongoing funding were not announced by the company. According to the filing, the company is in the midst of raising $3.8M The company's CEO and founder is Sunny Jain.

Custom 116

j2 Global Buys Four More Companies

socalTECH

Los Angeles-based j2 Global , the parent company of such companies as IGN, Mashable, eFax, and eVoice, has gobbled up four more companies, saying this morning that it has acquired Armada Cloud , a provider of cloud-based backup services; iContact , a provider of marketing cloud services; SafeSend AS , a Norwegian company in the cloud security business; and Telsys AS , a cloud backup service also based in Norway.

Social Media, the Customer Service Spectator, or Superstar?

Eric Greenspan

Using social media to increase your company’s touch and reach with each of your customers may be the most important reason to jump in to this game changing strategy. However, if your customers don’t post anything at all, good or bad, perhaps your pricing is too high overall.

Yardi Wins Customer In Oregon

socalTECH

Santa Barbara-based Yardi has scored a customer win in Oregon, with commercial property management company Melvin Mark Companies. Melvin Mark Companies is using Yardi's Commercial LeasingPad software, which is used for customer relationship management and deal tracking. Yardi's software is being used to replace a manual, paper-driven process for its new customer. yardi oregon commercial property management software customer

Custom 109

Coull Entrepreneurs Get More Customers

InfoChachkie

We agreed to join forces with Coull because we believe that the company’s ability to provision and publish performance-based video ads unlocks significant latent value for both adverisers and publishers, while enhancing the typical Internet user’s online experience.

Custom 231

BlackLine Taps Zuora For Chief Customer Officer

socalTECH

Los Angeles-based BlackLine said this morning that it has named Karen Flathers as the company's new Chief Customer Officer. BlackLine said Flathers will oversee oversee the day-to-day functions of its Implementations, Support, Customer Success and Product Training departments. acquisition merger flathers karen executive officer customer chief zuora blackline

Custom 135

Newegg Adds Facebook Messenger For Customer Support

socalTECH

Los Angeles-based online technology retailer Newegg said Wednesday that it has begun using Facebook Messenger for its customer support efforts. The company says it is among the first e-commerce vendors to announce support for Facebook Messenger for Business.

NewEgg 141

Zadara Wins Media Company

socalTECH

Irvine-based Zadara Storage , which provides enterprise storage-as-a-service to customers via a hardware product combined with cloud-based storage, has scored media company The Impress Group. zadara cloud storage enterprise impress group data customerZadara said it will support a VMware environment for The Impress Group, replacing aging storage arrays with its Zadara VPSA Storage Array. The financial impact of the win was not announced.

The Irvine Company Caught Up In Privacy Struggle Over License Plate Data, ICE

socalTECH

The Irvine Company , which operates a huge list of shopping centers in Orange County and elsewhere, including Fashion Island and the Irvine Spectrum, is in the midst of a flap over license plate data sharing. The report claims that The Irvine Company started using driver license scanning at a number of its locations, using technology developed and operated by the company Vigilant Solutions--which is a contractor providing driver license information to Immigrations and Customs Enforcement.

My story: Fail locally, one customer at a time.

Berkonomics

In my case as a young software entrepreneur, I had a different approach: Fail Locally, one customer at a time. You just had to be lucky, write reasonably good code and land in an industry with some legs, and of course, treat the customer well. And I would learn customer service.

Custom 245

How to protect your company lists and trade secrets

Berkonomics

Most employers have all their employees sign non-disclosure and confidentiality agreements to protect the company’s trade secrets, customer lists and business plans.

Customer Validation - 33 Great Articles

SoCal CTO

I’m going to take that thought out into the field and validate it with my customers." I’ve spoken to dozens of customers, I have a validated customer persona, built an MVP to test key behavioral hypotheses, and the data doesn’t back what you’re saying."

Custom 259

The “drop dead” question for a customer survey

Berkonomics

Conversely, if less than ten percent say this, those companies or products would have a hard time getting traction in the marketplace. Email readers, continue here.] Using Sean again as a source, we might ask: “How did you discover our company?”

Custom 250

RightScale Adds New Customers

socalTECH

Santa Barbara-based cloud deployment software developer RightScale said Thursday that it has added three new customers, bringing its total number of software-as-a-service providers to more than 100. The firm said that Progress, Pearson Education, and Resumator are using its products to deploy and manage their software-as-a-service applications for customers in cloud environments. rightscale cloud computing software deployment customers

Custom 138

Ten of Southern California's Top Software Companies

socalTECH

We've identified ten of the more technically interesting companies working on software in Southern California, using our unscientific, unproven, and undoubtedly biased informal polling. The company handles all the infrastructure required for text messaging, voice.

MomentFeed Adds New Customer Tracking Tools

socalTECH

Santa Monica-based MomentFeed , the developer of mobile customer analytics tools, says that it has launched a new, online-to-offline customer journey tracking tool in the latest version of its platform. The company said that MomentFeed 3.3 makes it easier for its multi-location brand customers to track "online-to-offline journeys" and calculate the ROI of their mobile marketing efforts. momentfeed customer tracking location mobile analytics brands

Custom 109

Carlsbad Company Leaked Location Data For Every Mobile Customer In The US

socalTECH

A major, security leak by a Southern California company, which revealed the location of every single mobile phone customer in the United States to within a couple of hundred feet, was exposed on Thursday --raising questions to how cell phone users data is being used and sold by mobile carriers.

Custom 100

Why bother to sit in with customer service?

Berkonomics

Over fifty years ago, I was CEO of a record manufacturing company in Hollywood. As founder and CEO of the then public company, I was expert in several of the “clean” processes such as studio recording, record mastering, cover design and photo– lithography.

Custom 170

Happy Customers Make Gender Bias (Nearly) Irrelevant

InfoChachkie

of privately held companies had a female founder, 6.5% As more female CEOs build successful companies with great outcomes, this should change. The post Happy Customers Make Gender Bias (Nearly) Irrelevant appeared first on John Greathouse

Custom 197

OpenX Names Chief Customer Officer

socalTECH

Los Angeles-based online and mobile advertising technology provider OpenX announced this morning that it has named Tish Whitcraft as the company''s new Chief Customer Officer. Whitcraft was most recently Chief Customer Officer at Tagged, and also was an executive at MySpace/Fox Interactive Media, in addition to serving as an executive at Yahoo. openx chief customer officer executive myspace tagged online advertising

OpenX 125

Big tech companies are looking at Hollywood as the next stage in their play for the cloud

TechCrunch LA

Keeping the focus squarely on tools for artists and designers the company talked up its tools like Zync Render, which Google acquired back in 2014 , and Anvato, a video streaming and monetization platform it acquired in 2016.

Lumi Lands $9M For Custom Packaging For E-Commerce Brands

socalTECH

Los Angeles-based Lumi , which provides the fancy, custom packaging you might see from MeUndies or FabFitFun, has raised $9M in a Series A funding, the company said on Wednesday. The company helps manage manufacturing of custom boxes and other packaging for e-commerce and other brands, using a network of suppliers. lumi custom packaging ecommerce brand branding venture capital

Deka Takes On Custom, 3D Printed Bluetooth Headsets

socalTECH

Deka , a new startup developing custom Bluetooth headsets, said today that it has launched a crowdfunding effort to help launch the company. The company is based in Irvine. deka dekasounds custom printed bluetooth headset

Custom 202

This Startup Hacked LinkedIn To Recruit Customers & Reduce Churn

InfoChachkie

However, savvy startups can leverage LinkedIn to create a customer acquisition and a churn reduction tool. When a user departs their current employer, the company sends a congratulatory note which secures the continuity of their relationship with the user.

Custom 149

Resonant Wins New Customer

socalTECH

said it has signed on a new customer, to develop surface acoustic wave (SAW) duplexers for three different bands. Name of the customer, and financial details of the deal were not announced. Resonant said the MOU with the un-named customer will include an upfront payment to the company, and additional payments to complete the designs. Goleta-based radio filter manufacturer Resonant Inc.

Custom 109