Berkonomics

SEPTEMBER 7, 2023

Have you developed a prototype, alternate pricing schemes, even a PowerPoint mockup to show to potential buyers? I would be very, very nervous without testing the product in the market as early as possible, ready to make changes and enhancements before committing to production and release. Do NOT rest until you test.

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Product Marketing Resource Email 156

TechCrunch LA

FEBRUARY 6, 2022

Last week, we talked about about the “de-stonkifying” of the market. The company’s stock tanked by more than 26 percent, representing a $230 billion reduction in market cap and a $31 billion drop in Zuckerberg’s personal net worth. Hello friends, and welcome back to Week in Review !

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Marketing Newsletter Technical Review News 246

socalTECH

SEPTEMBER 19, 2013

Santa Monica-based social analytics software developer MomentFeed announced this week that it has been accepted into the Facebook Preferred Marketing Developer (PMD) Program, Facebook''s program for linking with companies who develop technologies in the advertising, page management, social integration, and tool areas for the social networking site.

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SoCal CTO

APRIL 2, 2012

The problem is you don't yet have product/market fit, and until you do, you don't really know what to build. And that should be the focus of the founders -- to find the special fit that will make your company take off. These companies are very early-stage and definitely have not shown product/market fit.

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CTO Hire Outsource Development CTO Coach Develop 205

TechCrunch LA

MARCH 11, 2020

These days, most of the games developed need to be social, multi-platform and extensible, but there are only a few developers with the expertise to bring those toolsets to the profusion of new games that crop up every year. In the game industry, a game can stay in beta for years as developers work out the kinks.

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Riot Games Develop Development Company 135

TechCrunch LA

FEBRUARY 11, 2021

Shell’s plan to roll out 500,000 electric charging station in just four years is the latest sign of an EV charging infrastructure boom that has prompted investors to pour cash into the industry and inspired a few companies to become public companies in search of the capital needed to meet demand. One more deal soon followed.

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Company Companies Acquisition Equity 363

socalTECH

OCTOBER 1, 2021

Santa Barbara-based Well Health, a developer of digital health software, said this week that it has named Robin Hackney as the company's Senior Vice President of Marketing. Hackney was most recently Chief Marketing Officer at FairWarning, which was recently acquired by Imprivata.

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Marketing Santa Barbara IBM IBM 113

socalTECH

APRIL 15, 2021

Los Angeles-based FloQast, which develops workflow automation software for the accounting industry, says it has named a new Chief Marketing Officer. According to the company, it has named Edward (Ed) Brice to the position, reporting to CEO mike Whitmire. FloQast has been in expansion mode.

Marketing 113

Marketing Los Angeles Report Software 113

SoCal Tech Calendar

AUGUST 10, 2021

Thursday, August 12, 2021 -- Entering the Japanese Market by Partnering With The Japan External Trade Organization (JETRO). Please join Biocom Los Angeles and the Japan External Trade Organization (JETRO) for a virtual webinar to learn how Life Science companies in the Greater LA area can enter the Japanese market.

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Marketing Study Organization Resource 100

socalTECH

APRIL 13, 2021

Los Angeles-based solar installer PermaCity--the company which installed the solar panels on the L.A. Convention Center--has been acquired by Colorado-based Catalyze, the companies said on Monday. The company installed the solar roof at Westmont Industrial Complex, the L.A. Financial details of the deal were not announced.

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socalTECH

MARCH 26, 2021

says it is taking aim at the hydrogen separation market, with the developments of its own advanced polymer membrane technology. The self-funded company is led by President Mike Rocke. A new, Camarillo-based startup, H24US Corp.,

Marketing 113

Marketing Funding Technology Startup 113

Startup Professionals Musings

JULY 17, 2023

I know that dates me a good bit, but it also shows that I have been hanging around startups and big companies for a long time. In retrospect, however, Bill Gates did a lot of things right as a startup that I still look for today in aspiring entrepreneurs and their companies: Build a strong team. Market vision, focus, and opportunity.

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IBM IBM Company Companies 82

socalTECH

AUGUST 24, 2021

Los Angeles-based Greenfly, a developer of marketing software for brand ambassadors, athletes, and sponsors, said on Tuesday that it has raised $8.4M The company said that the NBA's Paul has joined the company as both a strategic investor and partner. in a strategic growth round.

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Software Marketing Activision Venture Capital 113

socalTECH

JULY 22, 2020

Los Angeles-based CreatorIQ which develops influencer marketing software, has raised $24M in a Series C funding round, the company said on Wednesday. According to CreatorIQ, it helps power global influencer marketing for brands such as Disney, Salesforce, Sephora, adn Unilever. READ MORE>>.

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Software Marketing Equity Los Angeles 127

socalTECH

SEPTEMBER 27, 2021

El Segundo-based Beyond Meat, the developer of plant-based meat products, is expanding availability of its Beyond Chicken Tenders beyond restaurants, and into retail markets, the company said this morning.

El Segundo 113

El Segundo Marketing Product Services 113

socalTECH

JULY 12, 2019

Santa Monica-based MomentFeed , which develops software that helps national brands manage their location-based information, such as information about their network of retail stores, has named Jim D'Arcangelo as its new Chief Marketing Officer (CMO) and Head of Business Development. READ MORE>>.

Marketing 113

Marketing Southern California Santa Monica High Tech 113

socalTECH

AUGUST 31, 2020

Santa Monica-based Ontrak , a developer of artificial intelligence and telehealth enabled, virtualized outpatient healthcare treatment, says it has upgraded to the NASDAQ Global Market, trading under the ticker OTRK. The company was previously listed on the NASDAQ, not the NASDAQ Global Market.

Artificial Inteligence 113

Artificial Inteligence Marketing Santa Monica Develop 113

socalTECH

DECEMBER 18, 2018

Los Angeles-based electric vehicle charging network operator EVgo has named two new executives to its business development team, the company said on Monday. According to the company, it has named Colin Murchie as Senior Director of Business Development, and Lars Peters as Director of Business Development.

Develop 113

Develop Development Los Angeles Networking 113

TechCrunch LA

SEPTEMBER 7, 2021

But LA-based performance marketing agency MuteSix didn’t wait that long to build its business around scaling DTC brands. They also have a very smart and efficient approach to creative development that was critical to helping us scale,” she wrote. (If At the time, it was doing Facebook media buying for e-commerce companies.

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Commerce Content Marketing Startup 211

socalTECH

AUGUST 5, 2013

Redlands-based mapping software developer Esri is ramping up its efforts to reach out to third party software developers, saying Friday that it has launched a new, free developer subscription for its web, mobile, and online tools and services. esri mapping geographic developer mobile' READ MORE>>.

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Develop Development Software Development Mobile 203

Both Sides of the Table

MARCH 14, 2013

Creating awareness for your brand and products is one of the lifebloods of technology startups yet in a world where so many companies are being created it becomes difficult to rise above the noise. Ever notice how some companies tend to be in the press all the time and your big new product launch struggled for inches? More strategic.

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Marketing Press Blogging Startup 389

socalTECH

FEBRUARY 18, 2020

Irvine-based battery technology developer Enevate says it is looking to apply its battery technology to the power tools market, in an expansion of the applications of its technology. The company said it is preparing its technology to be used in 2024-2025 EV model years. READ MORE>>.

Tool 124

Tool Marketing Technology Develop 124

Startup Professionals Musings

MAY 15, 2020

Traditional marketing may be adequate for linear growth, but it likely won’t catapult you to Amazon’s unicorn status , or make waves in the business world. For example, I usually hear about an aggressive marketing budget, with a plan to penetrate a few big retail chains, and some videos to catch your attention on YouTube.

Marketing 170

Marketing Examples Startup Custom 170

socalTECH

NOVEMBER 1, 2018

Sharp Display Company , a unit of Sharp Eectronics Corporation which develops TFT-LCD products, plus Flying Eagle Sytsems , a new company created by Foxconn crated to "drive innovation in the display industry", announced today that they have set up shop in downtown Los Angeles.

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Orange County Company Companies Design 133

socalTECH

DECEMBER 9, 2021

The company said it is developing graphene-based batteries and pouch cell battery packs, which it says can be used to power electric vehicles, bikes and scooters. The company has yet to deliver any products to market, but says it is now taking pre-orders for the yet-to-be-developed products.

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Marketing Los Angeles Product Customer 124

socalTECH

JUNE 14, 2019

Los Angeles-based CreatorIQ , a developer of enterprise software used for influencer marketing, has raised $12M in a Series B funding round, the company said Thursday. The funding was led by TVC Capital, and also included Affinity Group, and Unilever Ventures. CreatorIQ is led by founder and CEO Igor Vaks.

Artificial Inteligence 113

Artificial Inteligence Software Marketing Los Angeles 113

socalTECH

NOVEMBER 7, 2018

In a bid to gain better market share among developer, Monrovia, California-based Parasoft announced Tuesday that it will begin giving out free access to its entire suit of test automation software to open source developers. READ MORE>>.

Tool 113

Tool Develop Development Monrovia 113

socalTECH

MARCH 21, 2017

Los Angeles-based Hyperloop Transportation Technologies (HTT), one of three companies working on the Hyperloop concept in Los Angeles, announced this morning that it is beginning development of a full-scale, passenger capsule for its Hyperloop systems. HTT said the capsule is being developed at its R&D center in France.

Develop 140

Develop Development Technology Los Angeles 140

Berkonomics

JANUARY 23, 2020

Some of the world’s best companies to work for are those that encourage employees to spend time following their own paths of curiosity toward development of new products or services. Google, 3M, Facebook , and Microsoft all allow their employees to take time to explore new ideas they conceive and attempt to develop.

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Company Companies Google Ideas 177

socalTECH

OCTOBER 19, 2018

Terrkan , a new, Los Angeles startup, said on Thursday that it has launched a new online service aimed at providing real estate data to real estate developers. The company said that its service, which currently only covers Los Angeles, hows the development value of any residential or commercial property in the city of Los Angeles.

Develop 113

Develop Development Santa Monica Los Angeles 113

Startup Professionals Musings

FEBRUARY 19, 2023

The common reason given is that this prevents any competitor from stealing their idea and beating them to market. Evaluate customer response prior to development. If there really are no competitors, then there is likely no market opportunity, or you haven’t looked yet. Get competitors to surface early. Marty Zwilling

Marketing 105

Marketing Startup Search Engine Optimization Ideas 105

socalTECH

APRIL 16, 2019

Santa Barbara-based software developer HG Insights is powering a new market research offering from research and advisory giant Forrester, to power Forrester's new Business Technographics Service.

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Research Marketing Santa Barbara Sales 133

Berkonomics

OCTOBER 5, 2023

Fixed overhead for salaries, rent, equipment leases and more make up the majority of the “burn rate” (monthly expenses) for most companies. Since this number is budgeted and pre-authorized, managers tend to focus upon other things such as sales, marketing and product development issues. How about young or pre-revenue companies?

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Venture Capital Product Marketing Resource 296

socalTECH

MARCH 10, 2020

Santa Monica-based EZ Texting , a developer of SMS marketing software, says it has launched two new services. Pricing on the new services were not detailed by the company. EZ Texting is led by CEO Norman Happ. READ MORE>>.

Services 113

Services Marketing Santa Monica Pricing 113

TechCrunch LA

MARCH 17, 2021

Back in December, Swell Energy said it would be raising $450 million to support the development of distributed power projects in three states. The Los Angeles-based company has a new residential solar plus energy storage program for homeowners in Queens that’s going to be rolled out in partnership with ConEd.

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Southern California Company Companies Glendale 237

Startup Professionals Musings

OCTOBER 21, 2022

One of the quickest ways to become an entrepreneur these days is to develop and publish a smartphone app. According to Tim Cook at Apple, there are over 34 million registered developers in 2022. Above all, don’t forget to develop a comprehensive marketing and promotion strategy. Look for value points to control.

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Develop Development Platform Mobile 138

Startup Professionals Musings

MARCH 5, 2021

In today’s fast-paced world, that means recognizing early and capitalizing on the changes that are bringing many big companies to their knees, before that company is yours. That means if your new startup doesn’t plan for continuous innovation, the company may never reach corporate status. Economic instability. Stakeholder power.

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Marketing Startup Entrepreneur Social Media 135