article thumbnail

6 Metrics On How Well Your Business Is Driving Demand

Startup Professionals Musings

Every entrepreneur knows that good demand generation marketing is the key to growth these days, but very few have the discipline or know-how to measure return in a world of a thousand tools and techniques. Lead-stage content performance. The fuel for any good demand generation program is relevant, buyer-centric content.

Metrics 102
article thumbnail

Entrepreneurial Metrics-Measurements for Success

SoCal Tech Calendar

Tuesday, October 23, 2018 -- Entrepreneurial Metrics-Measurements for Success. Investors agree that the single most important factor for a company's success is the entrepreneur. Chris will offer case studies and talk about ongoing research and start-ups addressing this topic.

Metrics 100
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

TCVN Workshop: Lean Analytics- Vanity vs Actionable Metrics

SoCal Tech Calendar

Thursday, January 12, 2017 -- TCVN Workshop: Lean Analytics- Vanity vs Actionable Metrics. Most entrepreneurs are swimming in a sea of metrics. Learn what is an actionable metric, The One Metric That Matters and what is a Vanity Metric that just makes you feel like you are doing the right thing.

TCVN 100
article thumbnail

What is your biggest error in company planning?

Berkonomics

It is most often missed assumptions about the market, the competition, the speed of adoption, or other critical metrics you’ve researched, or selected, or even just guessed at to create your plan. No-one challenged this number, and it became an unattributed source of the metric for market size for years. Sources for your data.

Company 156
article thumbnail

How Startups Can Use Metrics to Drive Success

Both Sides of the Table

One of the things I discuss the most with the portfolio companies I’m involved with is that “you manage what you measure.”. Having a set of metrics that you watch & that you feel are the key drivers of your success helps keep clarity. And the more public you can make your goals for these key metrics the better.

Metrics 346
article thumbnail

Can a “good-hearted” entrepreneur succeed in business?

Berkonomics

People argue over whether an entrepreneur with a sense of fairness, a desire for collegiality, a want to share the profits can succeed in the long run within a business world full of lions and tigers that eat timid entrepreneurs for lunch. Stories of the selfish entrepreneur. Does a “good heart” diminish the chances of success?

article thumbnail

Why Misunderstanding Startup Metrics Can Cost You Your Business

Both Sides of the Table

There has been a lot of public debate over the past several weeks about whether it’s a good thing to be “gross margin positive” or not and commentary always reminds me that some people at startups don’t quite understand financial metrics or even how to think about which ones are healthy. Gross margin positive != End of story.

Metrics 150