Startup Professionals Musings

JANUARY 9, 2022

Good action plans include a listening plan, channel plan, SEO plan, and a content creation plan, with activities and metrics. See some recent examples in the 10 of the Top Social Media Campaigns of 2021. Because feedback from social media operates in real time, you don’t have to wait months for results. Marty Zwilling.

Social Media 135

Social Media Framework Media Metrics 135

Both Sides of the Table

APRIL 4, 2011

One of the things I discuss the most with the portfolio companies I’m involved with is that “you manage what you measure.”. Make them widely available inside the company and share your most important goals with your board. My experience has proven that even some well known companies are under-whelming in this department.

Metrics 346

Metrics Startup SEO Customer 346

SoCal CTO

DECEMBER 9, 2009

I just had an all-too common conversation with the founder of a startup who had spent more than a year working with a software development company who had produced a mess. Please be able to provide me with a few specific examples of different types of customers, what they need, what the system will do for them. SEO for Startups )?

Software Development 292

Software Development Develop Development Startup 292

Both Sides of the Table

JUNE 12, 2013

Some practical examples. Of course he wanted to talk a lot about his product and company – he was looking for money after all. Later on he would offer to share his advice on SEO with other portfolio companies. He would offer his time to Launchpad LA companies. I wrote about there here. As good as they come.

Venture Capital 407

Venture Capital Press GRP Partners Blogging 407

socalTECH

AUGUST 8, 2016

Last week El Segundo-based Wpromote acquired fellow marketing agency Standing Dog, in a deal which brings the company to 260 employees, and continues to grow the company. If it's a digital channel, and there are customers to connect with, we are looking to help those companies grow. What are your thoughts on that?

Acquisition 100

Acquisition Paid Search El Segundo SEO 100

Both Sides of the Table

APRIL 18, 2010

Chartbeat is a relatively young company and product. For Mahalo this often means making modifications to the story in real time both to update any facts and to improve SEO on a story that is already becoming popular. In fact, I’m surprised by how antiquated Google Analytics feels.

Blogging 287

Blogging Google Screening Mahalo 287

SoCal CTO

NOVEMBER 5, 2009

I recently got together with Aaron Shechet and an early stage startup to discuss the direction the company might want to take. We also represent a few larger companies with international issues. The Startup Metrics post is a good example of what I call “holocognics.” Look forward to connecting around the SEO topic.

Startup 150

Startup SEO Pepperdine Blogging 150

Startup Professionals Musings

AUGUST 18, 2019

For example, non-computer types should consider delegating their social media, website, and SEO activities. On the other hand, executives who come from a large company to a startup tend to delegate too much, resulting in high costs and lack of control. Delegate what you can’t do, and what doesn’t interest you.

Startup 96

Startup SEO Social Media Satisfaction 96

Startup Professionals Musings

APRIL 3, 2019

Good action plans include a listening plan, channel plan, SEO plan, and a content creation plan, with activities and metrics. See some recent examples in the The 10 Best Social Media Campaigns of 2018. Because feedback from social media operates in real time, you don’t have to wait months for results. Marty Zwilling.

Social Media 96

Social Media Media Marketing Metrics 96

SoCal CTO

APRIL 1, 2009

This site is being sponsored by the Technology Council of Southern California and my company TechEmpower. So you can see that Entrepreneur (60) LinkedIn (15) Metrics (16) SEO (15) Company (141) are all considered highly relevant to the term "startup." You can read more about the technology in the post: Topic Hubs.

Southern California 150

Southern California TechEmpower Technology Council Metrics 150

Both Sides of the Table

JULY 14, 2010

But many CEO’s and management teams fail to set clear guidelines on what the company objectives are and make sure that everybody is driving toward the same goal. It’s actually quite hard to lay out an annual company strategy that is articulate and underpinned by facts. Let me give you an example.

Startup 323

Startup Press Development Team Review SEM 323

socalTECH

MARCH 21, 2011

In the case of SmartyPants Vitamins (www.wearesmartypants.com), it's at the core of the company. There was a real opportunity for me to arbitrage the last decade and a half of my experience in the Internet, and apply that to a products company, and to get some real competitive advantage.

Web 225

Web Social Media SEO Media 225

SoCal CTO

NOVEMBER 17, 2009

However, as I read more about your focus, you are using these things in a slightly different way, i.e., not sure if SEO is as important. I recently posted about SEO for Startups. Is/was SEO important for MakeItWork? I’m going to be using that as an example for a long time! What's keeping you up at night? Great stuff!

Acquisition 170

Acquisition Customer Custom Ideas 170

Both Sides of the Table

APRIL 23, 2011

if you get some value out of the notes consider checking out his company or Twitter feed). Yes an online video startup in ‘99 that helped large media companies encode and distribute their videos through portals. The idea was right but the timing was early and required a pivot into being a software company. Thank you. (if

Capital 265

Capital Venture Capital Veoh Startup 265

Tech Zulu Event

NOVEMBER 18, 2011

Perfect example; ShoeBoxed.com. Let me explain why this company had such an impact on my life. Ask yourself, ‘what does my company solve’? A great example of a website displaying amazing social proof with client results is Killian’s Workshop for how to book commercials. If these companies have email lists even better!

Customer 85

Customer Custom Marketing SEO 85

Both Sides of the Table

MARCH 14, 2013

Creating awareness for your brand and products is one of the lifebloods of technology startups yet in a world where so many companies are being created it becomes difficult to rise above the noise. Ever notice how some companies tend to be in the press all the time and your big new product launch struggled for inches? More strategic.

Marketing 389

Marketing Press Blogging Startup 389

Startup Professionals Musings

JUNE 13, 2015

This integration, or fusion with traditional marketing, is discussed in detail, with examples, in “ The Fusion Marketing Bible ,” by Lon Safko, author of bestseller “ The Social Media Bible.” These give good customer connection and SEO. Integrate your social media content with some traditional media.

Social Media 108

Social Media Media Marketing Resource 108

Both Sides of the Table

MARCH 25, 2016

It turns out that to build a successful company you ultimately need this strange thing called “revenue” that people don’t just hand you: You need to earn it. Most of this advice boils down to an argument in favor of basic planning before starting a company or raising money. MakeSpace provides physical storage.

Startup 150

Startup Marketing Study SEO 150

Both Sides of the Table

JANUARY 19, 2015

YouTube takes too high of a revenue split (45% vs. 30% that Apple and many other distribution companies take – FWIW, YouTube argues this is because their costs are much higher since they host and stream the video). If you’re just a content company your advantages are too small to win on the web. But think of this.

SEM 150

SEM Content Platform Acquisition 150

Startup Professionals Musings

DECEMBER 1, 2013

The place to start today is if your company only uses traditional media for marketing, or no marketing. According to a Harvard Business Review article , only 60% of companies today use social media at all, and only 12% of those feel that they are using it effectively. These give good customer connection and SEO.

Social Media 103

Social Media Media Marketing Startup 103

Startup Professionals Musings

JUNE 18, 2012

Here are a few examples: Setting up the business. Do basic Search Engine Optimization (SEO) and Marketing (SEM) yourself. Use the Internet and social networking instead of public relations companies and advertising agencies. Skip the IT consultants and build an entry website yourself to save $50K. Sales and marketing costs.

Startup 102

Startup Search Engine Optimization SEM Social Network 102

socalTECH

MARCH 13, 2020

Most of the money in the space space, all the big players, sell cosmetics and things like Botox, and there are a bunch of companies manufacturing equipment which they sell from $30,000 to $50,0000. 250 billion is made by the little spas. What's different about our business model is to bring them customers.

Template 124

Template Beverly Hills Startup SEM 124

Tech Zulu Event

JANUARY 28, 2016

For example, if a company website generates extensive visitor traffic at a particular point in time, the enterprise may continue to serve customers without obvious interruptions in service because its cloud-based server architecture permits the distribution of visiting traffic among servers in different locations.

Software 40

Software Social Media Platform Mobile 40

Startup Professionals Musings

JANUARY 7, 2015

For example, non-computer types should consider delegating their social media, website, and SEO activities. On the other hand, executives who come from a large company to a startup tend to delegate too much, resulting in high costs and lack of control. Delegate what you can’t do, and what doesn’t interest you.

Entrepreneur 100

Entrepreneur Startup SEO Social Media 100

Startup Professionals Musings

DECEMBER 23, 2017

This integration, or convergence with traditional marketing, is discussed in detail, with examples, in “ The Fusion Marketing Bible ,” by Lon Safko, author of the classic bestseller “ The Social Media Bible.” These give good customer connection and SEO. Integrate your social media content with some traditional media.

Media 59

Media Marketing Social Media Resource 59

Startup Professionals Musings

APRIL 1, 2017

Good action plans include a listening plan, channel plan, SEO plan, and a content creation plan, with activities and metrics. See some recent examples in the 10 top social media marketing success stories of recent times. Because feedback from social media operates in real time, you don’t have to wait months for results.

Social Media 62

Social Media Media Metrics SEO 62

Both Sides of the Table

JUNE 27, 2011

Because market is such a broad topic, I’m restricting these lessons to PR marketing (as opposed SEO, SEM, product marketing, etc.). The truth is – there isn’t a “right&# answer so for your company. For early-stage consumer companies I would be careful not to market futures at all.

Marketing 380

Marketing Startup Press Technical Advisors 380

Tech Zulu Event

MARCH 21, 2016

The software does keyword research, and it has an SEO checklist. For example, the program will come up with keywords for you to use based on visitors to your website. The software also provides former customers the option to post reviews of the company. They can use BoostSuite to optimize their website with SEO tools.

Tool 40

Tool Software Review SEO Email 40

Startup Professionals Musings

OCTOBER 23, 2012

The place to start today is if your company only uses traditional media for marketing, or no marketing. According to a Harvard Business Review article , only 60% of companies today use social media at all, and only 12% of those feel that they are using it effectively. These give good customer connection and SEO.

Media 92

Media Social Media Marketing Resource 92

Startup Professionals Musings

SEPTEMBER 1, 2017

For example, non-computer types should consider delegating their social media, website, and SEO activities. On the other hand, executives who come from a large company to a startup tend to delegate too much, resulting in high costs and lack of control. Delegate what you can’t do, and what doesn’t interest you.

Startup 53

Startup SEO Social Media Satisfaction 53

Startup Professionals Musings

AUGUST 18, 2013

Good action plans include a listening plan, channel plan, SEO plan, and a content creation plan, with activities and metrics. See the classic examples of Dell Makes $3M from Twitter (customer retention), Australia’s Tourism via Facebook (large rewards), and Blendtec You-Tube “Will it Blend” (brand building).

Social Media 102

Social Media Media Product Metrics 102

Startup Professionals Musings

FEBRUARY 15, 2011

Here are a few examples: Setting up the business. Do basic Search Engine Optimization (SEO) and Marketing (SEM) yourself. Use the Internet and social networking instead of public relations companies and advertising agencies. Skip the IT consultants and build an entry website yourself to save $50K. Sales and marketing costs.

Entrepreneur 94

Entrepreneur Startup Search Engine Optimization SEM 94

Startup Professionals Musings

OCTOBER 3, 2013

For example, non-computer types should consider delegating their social media, website, and SEO activities. On the other hand, executives who come from a large company to a startup tend to delegate too much, resulting in high costs and lack of control. Delegate what you can’t do, and what doesn’t interest you.

Startup 95

Startup SEO Social Media Entrepreneur 95

socalTECH

MAY 5, 2009

The company was incorporated in January of 2004, and we provide outsource e-commerce services to organizations, such as brands and retailers. The sixth is marketing analytics, including SEM/SEO, collecting customer names, emails -- we use ExactTarget for emails, and Omniture for Analytics. John Tomich: We've been around for five years.

Venture Capital 113

Venture Capital SEM Commerce Email 113

Startup Professionals Musings

SEPTEMBER 8, 2012

For example, non-computer types should consider delegating their social media, website, and SEO activities. On the other hand, executives who come from a large company to a startup tend to delegate too much, resulting in high costs and lack of control. Delegate what you can’t do, and what doesn’t interest you.

Entrepreneur 96

Entrepreneur Product Startup SEO 96

Startup Professionals Musings

JULY 27, 2012

Good action plans include a listening plan, channel plan, SEO plan, and a content creation plan, with activities and metrics. See the examples of Dell Makes $3M from Twitter (customer retention), Australia’s Tourism via Facebook (large rewards), and Blendtec You-Tube “Will it Blend” (brand building). Create an action plan with metrics.

Social Media 91

Social Media Media Metrics SEO 91

socalTECH

OCTOBER 30, 2013

The startup--which is part of MuckerLab--landed a seed funding round last week, so we thought we''d catch up with founder and CEO Farbod Shoraka to dig deeper into the company''s goals and service. You mention the big companies, like FTD, 1-800 Flowers, etc. What is BloomNation? They have to pay for placement.

Beverly Hills 157

Beverly Hills Technical Review Design Startup 157