Guerilla Marketing: An Empty UPS Envelope Doubled This Company’s Sales

InfoChachkie

Note: the company has asked to remain anonymous, as they don’t want to alert their competitors to the success of their Stealth Campaign. My friends launched a marketing campaign in which they were reaching out to owners of a certain type of lease, in order to offer them more attractive terms.

The brains behind one of marketing’s biggest hits are out to reshape the industry again… with direct mail

TechCrunch LA

Postie , a new Los Angeles-based startup, has a vision for the future of advertising and marketing — and it’s direct mail. The company was founded by Dave Fink and Jonathan Neddenriep, two former principals at the startup studio and early stage investor, Science.

Massage-on-demand company, Soothe, raises $31 million

TechCrunch LA

The Series C round from late stage and growth capital investment firm, The Riverside Company , caps a busy first quarter for the massage service. The former CFO of MarketShare, Heyrick has helped the company expand to over 11,000 massage therapists in its network.

Demand 280

Niche marketing works. Here’s how.

Berkonomics

How many of us throw away marketing dollars because our paid efforts reach an audience that is much larger than the target or niche audience we need to reach? So, let’s up our marketing knowledge first with a few short answers to marketing questions…. What Is niche marketing?

Power Digital Marketing Picks Up Funding Round

socalTECH

San Diego-based Power Digital Marketing , a digital marketing agency has raised a round of funding, from private equity investor Periscope Equity. Power Digital Marketing is led by CEO Grayson Lafrenz and co-founder Robert Rodrigues. The company says it offers up content marketing, SEO, paid marketing, social media marketing, and other related services. investment agency equity private capital venture marketing digital power

SEO 109

Can a revolutionary concept be too late to market?

Berkonomics

Too many startup businesses, especially in the technology world, are built upon brand new concepts that have not yet been proven in the field against products from other companies that already have revenues flowing. A story of a company that couldn’t see far enough ahead.

The Honest Company Gets $70M

socalTECH

Los Angeles-based The Honest Company , the online, family products retailer led by serial entrepreneur Brian Lee, and which was co-founded by Jessica Alba, has raised $70M in a funding round, according to the company Tuesday. The funding brings the company''s total raised to $122M.

Autobytel Buys Automotive Mobile Marketing Company

socalTECH

Irvine-based online auto information and leads site Autobytel has expanded into the mobile communications market, with the acquisition of Advanced Mobile, LLC , a provider of mobile apps, mobile websites, text messaging, and other mobile communications services for automotive manufacturers and dealers.

Mobile 168

Will your company’s sale be celebration or silence?

Berkonomics

First, there are at least three types of exits. I’ve been involved with well over twenty successful exits and four initial public offerings over the years, some of them with monstrous gains, some more modest.

Sales 170

DreamHost Names Marketing VP

socalTECH

Los Angeles-based managed hosting provider DreamHost said on Tuesday that it has named Ty Lampella as the company's new VP of Marketing. Lampella was previously an independent online marketing consultant, and previously also founded CareerLeak.com (sold to CyberCoders), worked at CyberCoders as Director of SEO, and also was at CareerBliss. dreamhost marketing managed hosting executive lampella

Market Research: The Fuel For Marketing Strategies

SoCal Tech Calendar

Wednesday, August 22, 2018 -- Market Research: The Fuel For Marketing Strategies. American Marketing Association (AMA). We dive into the crucial process of gathering and analyzing information about markets, industries, and products in their competitive spaces. As a result, market research is a key method for providing data and learnings that fuel marketing strategies.

Ten of Southern California's Top Software Companies

socalTECH

marketing, and not enough of the traditional, software-and-algorithm intensive startups you'd expect to see in Silicon Valley. The company handles all the infrastructure required for text messaging, voice. being used to power the move companies to the world of cloud infrastructure.

Big tech companies are looking at Hollywood as the next stage in their play for the cloud

TechCrunch LA

Keeping the focus squarely on tools for artists and designers the company talked up its tools like Zync Render, which Google acquired back in 2014 , and Anvato, a video streaming and monetization platform it acquired in 2016.

j2 Global Adds Two Companies In Q4

socalTECH

Los Angeles-based Internet services and publishing giant j2 Global has acquired two companies, saying this morning that it acquired Ekahau , a company in the digital media space, and Castle Connolly , a company in the digital media and healthcare industry. Financial details of the two acquisition were not announced, although the company said the financial impact of those acquisition is not expected to be material to the publicly held company.

Why Your Marketing Campaign Sucks

Both Sides of the Table

Creating awareness for your brand and products is one of the lifebloods of technology startups yet in a world where so many companies are being created it becomes difficult to rise above the noise. Mostly it’s because your marketing campaigns suck.

Sneaker market GOAT hires COO Lizzie Francis and makes a play for women sneaker shoppers

TechCrunch LA

Lizzie Francis will join the company as Chief Operating Officer, coming from Brilliant Ventures where she will remain a managing partner. She also serves on the board of Shoes of Prey, a custom shoe company currently aimed at the women’s market.

Catch up to your market or be lost!

Berkonomics

Markets and competitors change. During the past several years, some very big bets have been made by large companies and well-healed entrepreneurs in old media, newspapers and TV stations. Were these companies and entrepreneurs out to a long lunch during the media transformation?

Sharp Display Company, Flying Eagle Systems Move To LA Arts District

socalTECH

Sharp Display Company , a unit of Sharp Eectronics Corporation which develops TFT-LCD products, plus Flying Eagle Sytsems , a new company created by Foxconn crated to "drive innovation in the display industry", announced today that they have set up shop in downtown Los Angeles. The companies said they have opened up a new, 13,000 square foot creative work space at ROW DTLA. sharp display company flying eagle japan japanese dtla technology office expansion development fashio

Guerilla Marketing, Brad Feld Style

InfoChachkie

Serial entrepreneur, venture investor and startup accelerator pioneer Brad Feld has notoriously mocked traditional marketing throughout his career. companies should… focus on building amazing products. If you have amazing products, the marketing of those products is trivial.

DoubleClick’s Guerilla Marketing Legacy

InfoChachkie

Note: This is the fourth installment of an ongoing Guerilla Marketing series. In those early days, the DoubleClick team used a variety of guerilla marketing tactics to rise above the chaos endemic in the online ad world during the Internet’s nascent evolution.

Market Strategies for Software Companies

SoCal Tech Calendar

Friday, November 5, 2010 -- Market Strategies for Software Companies. Are you currently using the right target market strategies for your company? Learn successful strategies for targeting markets and understand why certain strategies may or may not work for you. Whether you target B2B, B2C or both, you will gain critical insights to drive profitability for your company. SDSIC.

Mailing lists, email marketing, errors, oh my!

Berkonomics

Email companies like Constant Contact, Mail Chimp and many others all have strict rules they follow to avoid being caught in spam hell, with their servers blacklisted and worse. Email marketing – special warnings regarding lists from BERKONOMICS.

Email 208

San Diego Life Science Companies See Stock Bumps, Slips in JPM Wake

Xconomy

Back in the days of H&Q, bankers and entrepreneurs flocked to San Francisco to get information about biotech companies that was otherwise hard to come by. The massive life sciences meeting now known as the J.P.

The three legged stool of marketing excellence

Berkonomics

Marketing is a science devised to help drive customers to your door. There are lots of ways to define how to market well, including the four P’s of marketing (1): product, price, promotion and place. Then there is the four C’s, the consumer-oriented marketing model (2).

Analytics Ventures Launches New Company Focused On AI Stock Trading

socalTECH

San Diego-based venture studio Analytics Ventures announced this morning that it has launched a new company out of its venture studio, AlphaTrAI , a new online automated stock trading platform which it says uses artificial intelligence along with "multiple sophisticated trading strategies" to automatically trade stocks. Analytics Ventures said the platform was built by a "team of AI scientists" with backgrounds in computational physics, signal processing, and financial markets.

Plant-Breeding Biotech Cibus Delays IPO, Citing Market Conditions

Xconomy

“We elected to postpone our offering given current market and technical conditions,” said co-founder and CEO Peter Beetham in a press release. It’s unclear exactly what conditions spurred the company to postpone at the last minute.

Press 69

Explaining FNAC: Feature, Not a Company

Both Sides of the Table

Feature, not a company. Whether something is a feature or a company is clearly subjective. And sometimes features (say, Twitter) turn into companies. At minute eight I spoke about group messaging companies as “features, not companies.&# Well marketed.

uSamp Names Marketing Chief

socalTECH

Los Angeles-based market research technology provider uSamp announced this morning that it has promoted Andy Jolls to the post of Chief Marketing Officer for the company. Jolls has been SVP of Global Marketing Communications for the firm since 2013, and previously served at Cooking.com, FICO, Move.com, Hewlett Packard, and Apple Computer. usamp executive market research marketing andy jolls

Marketing Mistakes Serial Entrepreneurs Only Make Once

InfoChachkie

A startup''s marketing launch strategy should resemble an inverse funnel. This approach allows your venture to "fail in the small" and make course corrections before spending significant marketing resources. A version of this article previously appeared in The Wall Street Journal.

Maximize Your Exit By Not Selling Your Company

InfoChachkie

He told the homeowner that he represented someone who wanted to purchase the ranch at a substantial premium over its current fair market value. However, in many cases, acquiring companies behave less rationally than Mr. Jackson. A version of this article previously appeared in Forbes.

Tyvak To Develop, Launch Satellites for Australian Company

socalTECH

Irvine-based Tyvak Nano-Satellite Systems , a developer of nanosatellite and microsatellite services, is powering the development of a new constellation of satellites for Australian company Myriota. According to Tyvak, Myriota has partnered with the company to develop and launch its next generation of nanosatellites, with the goal of launching a 50 nanosatellite constellation. Financial details of the deal between the two companies were not announced.

Start Your Company Where You Want To Live – Period

InfoChachkie

Thus, the "best" place for you to start your company is the community you want to live in. For the first decade, nearly every venture capitalist I met posed the same question, "Santa Barbara is a great town, but when are you going to move your company to the Valley?"

Are you an old school customer marketer?

Berkonomics

And both have become increasingly obsolete as new channels of reach have evolved, allowing direct and personal contact with our potential customers, and better yet, free and near–free forms of marketing just for the asking. But either way, targeted marketing worked with her that day.

Custom 181

Miku Tackles Smart Baby Monitor Market

socalTECH

The company's iOS and Android apps lets parents sleep reports, read expert health tips and scroll through an archive of photos, videos of their child; the company says the data gathered will be used to health recommendations like check-up reminders or provide alerts when vitals change, such as your baby's heart rate or room's temperature and humidity.

Report: Honest Company Seeking CPG CEO

socalTECH

Los Angeles-based e-commerce provider Honest Company , which sells organic baby and beauty products, is looking to replace CEO Brian Lee with a veteran of the consumer packaged goods (CPG) market, according to a report. Recode, citing insiders at The Honest Company, says board members have been talking to executives from consumer packaged goods companies to take a role at the company. honest company employment consumer product goods