The brains behind one of marketing’s biggest hits are out to reshape the industry again… with direct mail

TechCrunch LA

Postie , a new Los Angeles-based startup, has a vision for the future of advertising and marketing — and it’s direct mail. The company was founded by Dave Fink and Jonathan Neddenriep, two former principals at the startup studio and early stage investor, Science.

Massage-on-demand company, Soothe, raises $31 million

TechCrunch LA

The Series C round from late stage and growth capital investment firm, The Riverside Company , caps a busy first quarter for the massage service. The former CFO of MarketShare, Heyrick has helped the company expand to over 11,000 massage therapists in its network.

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Big tech companies are looking at Hollywood as the next stage in their play for the cloud

TechCrunch LA

Keeping the focus squarely on tools for artists and designers the company talked up its tools like Zync Render, which Google acquired back in 2014 , and Anvato, a video streaming and monetization platform it acquired in 2016.

Cylance Extends to Consumer Market

socalTECH

Irvine-based cybersecurity software developer Cylance has launched a new product, aimed at the consumer market. Cylance said it has launched Cylance Smart Antivirus, which takes the company's enterprise, artificial intelligence-driven antivirus technology and applies it to home users. The software is the first for the consumer market for Cylance, which supplies its AI antivirus software to corporate users under the name CylancePROTECT.

AEG Boosts Digital Marketing, Media Expertise

socalTECH

Los Angeles-based AEG Global Partnerships , which is part of sports and entertainment giant AEG, has boosted its digital marketing and media expertise, with the addition of a new Director of Digital at the company. According to the company, Matt Lawler will help it as it expands its digital business capabilities. digital marketing media matt lawler executive social agency

Local Techies Unite to Market Pasadena

Ask the Angels

Read Andrea Chang’s article in the Los Angeles Times how Pasadena techies are uniting to market the city as a thriving technology hub. Blog Business Products and Services General Marketing/Advertising Media and Entertainment News Pasadena Pasadena Angels Startup Companies Startups Tweet Tweet.

Tech Scenes: Nick Green of Thrive Market

socalTECH

In this solo episode we meet up with Nick Co-Founder and Co-CEO and talk about Thrive Market, affordable healthy living, learning how to mange 'insane' growth, giving back, providing engineers a good reason to migrate south to Los Angeles, and as an entrepreneur solving a problem you care about.

Headspace Targets Digital Medicine Market

socalTECH

Santa Monica-based Headspace , which develops mindfulness and meditation apps, says it is targeting the medical market with the launch of a new, digital medicine subsidiary it calls "Headspace Health". The company said the app will be its first product in a portfolio of "newly developed, clinically-validated and FDA-cleared meditation programs". The company says it will begin Randomized Controlled Trials (RCTs) this summer.

Report: Honest Company Seeking CPG CEO

socalTECH

Los Angeles-based e-commerce provider Honest Company , which sells organic baby and beauty products, is looking to replace CEO Brian Lee with a veteran of the consumer packaged goods (CPG) market, according to a report. Recode, citing insiders at The Honest Company, says board members have been talking to executives from consumer packaged goods companies to take a role at the company. honest company employment consumer product goods

HireRight Names Marketing, Product VP

socalTECH

Irvine-based HireRight , which provides global employment background checks, drug and health screening, and electronic Form I-9 and E-Verify services, said Monday that it has named Kathleen Delaney as its Vice President of Marketing and Product. Delaney was previously Chief Marketing Officer for Vistage Worldwide, and also served at such firms as Aon Risk Solutions, LexisNexis, and Dow Jones and Company.

Ten of Southern California's Top Software Companies

socalTECH

marketing, and not enough of the traditional, software-and-algorithm intensive startups you'd expect to see in Silicon Valley. The company handles all the infrastructure required for text messaging, voice. being used to power the move companies to the world of cloud infrastructure.

Market Strategies for Software Companies

SoCal Tech Calendar

Friday, November 5, 2010 -- Market Strategies for Software Companies. Are you currently using the right target market strategies for your company? Learn successful strategies for targeting markets and understand why certain strategies may or may not work for you. Whether you target B2B, B2C or both, you will gain critical insights to drive profitability for your company. SDSIC.

MarketCast Acquired By Kohlberg & Company

socalTECH

Los Angeles-based MarketCast , a market research company providing research services to the global entertainment industry, has been acquired by Kohlberg & Company , according to reports. marketcast market research entertainment hollywood content merger acquisition private equityFinancial terms of the acquisition were not disclosed. MarketCast was owned by another, private equity investor--RLJ Equity Partners--which acquired MarketCast in November of 2014.

Prisyna Names Marketing Director

socalTECH

Claremont-based oral health startup Prisyna , which recently raised $6M, has named Robert Riggs as its Director of Marketing. The company said the hire comes as it launches an aggressive sales and marketing effort. prisyna marketing executive oral health startupRiggs previously was at Blu Theory Solutions, and also served at Nobel Biocare North America, Oralogix Corporation, and ESPE America. Prisyna operates as a unit of Synedgen.

mitu Names Chief Marketing Officer

socalTECH

Los Angeles-based mitu , the Latino digital media company, said it has named Danny Johnson as its first Chief Marketing Officer. Johnson was previously at 20th Century Fox, and was co-founder of digital marketing agency Creative Asylum (acquired by Modus Operandi). The company said Johnson will head up branding efforts and strategic partnerships, the creative design team, and the business-to-business and consumer marketing arm for the company.

j2 Global Buys Two Companies In Q1

socalTECH

Los Angeles-based j2 Global , the widely diversified provider of Internet services and online media, has acquired two more companies, the company said today. j2 Global said it acquired ThreatTrack (VIPRE Security), a provider of security-focused cloud services, and certain assets of Lifescript , a provider of digial media in the health area. Financial details of those acquisition were not announced. j2 Global said it does not expect those acquisitions to be material to its business.

Heartbeat Signs Up 3,000 For Influencer Marketing Platform

socalTECH

Venice-based Heartbeat , a social influencer marketing startup which rewards women for sharing information on brands on Instagram, says it has signed up over 3,000 women in Los Angeles as "Ambassadors" for it service. The company said those women have a collected 24 million followers on Instagram. heartbeat social consumer brand marketing influencer

Unity Influence Gets $1M For Influencer Marketing

socalTECH

Los Angeles- and South San Francisco-based Unity Influence , a developer of influencer advertising software, has raised $1M in funding, according to the company. The company was founded by Jacobo Lumbreras and Patrick Ip. unity influence venture capital influencer marketing advertising machine learning artificial intelligence

Rael Raises $2.1M For Feminine Products From Thrive Market Ventures

socalTECH

in a "pre-series A" funding, the company disclosed on Tuesday. The funding came from SoftBank Ventures Korea and Thrive Market Ventures. Thrive Market Ventures is the venture capital investment arm of Los Angeles-based organic grocery and products company Thrive Market , which has recently been making investments in companies related to its organic food and products. rael venture capital thrive market hygiene feminine consumer organic groery thrivemarke

Media Temple Names Marketing VP

socalTECH

Los Angeles-based cloud and web hosting operator Media Temple said this morning that it has named Lou Kikos as the company's new Vice President of Marketing. mediatemple marketing executive host irise kikosKikos was most recently at iRise, and also had served at CC Information Services, and co-founded The Magis Group. Media Temple focuses on providing its web hosting to web designers, developers, app publishers, creative agencies and enterprises. READ MORE>>.

uSamp Names Marketing Chief

socalTECH

Los Angeles-based market research technology provider uSamp announced this morning that it has promoted Andy Jolls to the post of Chief Marketing Officer for the company. Jolls has been SVP of Global Marketing Communications for the firm since 2013, and previously served at Cooking.com, FICO, Move.com, Hewlett Packard, and Apple Computer. usamp executive market research marketing andy jolls

Scorpion Buys Digital Marketing Firm Local

socalTECH

Valencia-based Scorpion , an Internet marketing company, said on Monday that it has acquired Local , a digital marketing firm which has offices in Islandia, New York and Denver, Colorado. Scorpion serves the legal, healthcare, franchise, and home services markets, and is led by CEO and founder Rustin Kretz. scorpion digital marketing local merger acquisition internet

Demand Media Names Marketing VP

socalTECH

Los Angeles-based Demand Media said today that it has named Matt Gehring as the company's new Vice President of Marketing. Gehring was most recently VP of Marketing for Touch of Modern, and previously served at Provide Commerce, Marchex, Classmates.com and Musicmatch. Demand Media said Gehring will be responsible for marketing at its properties Saatchi Art and Society6. demand media executive marketing saatchi society6

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Guerilla Marketing, Brad Feld Style

InfoChachkie

Serial entrepreneur, venture investor and startup accelerator pioneer Brad Feld has notoriously mocked traditional marketing throughout his career. companies should… focus on building amazing products. If you have amazing products, the marketing of those products is trivial.

Event Farm Acquires Event Software Company Attend

socalTECH

Santa Monica-based Event Farm , which develops event marketing software, has acquired Boston-based event software company Attend , as an expansion of the company's reach. branding brand marketing acquisition merger attend farm event eventfarmEvent Farm--which already has offices in Santa Monica and Washington D.C., said the acquisition will add its presence with an office in Boston.

DoubleClick’s Guerilla Marketing Legacy

InfoChachkie

Note: This is the fourth installment of an ongoing Guerilla Marketing series. In those early days, the DoubleClick team used a variety of guerilla marketing tactics to rise above the chaos endemic in the online ad world during the Internet’s nascent evolution.

Unmanned Aerial Vehicle Companies In Southern California

socalTECH

Who are the companies in Southern California that are part of this growing industry? Most of the company's drones are of the smaller, tactical variety. The company is also known for its development of the "Hummingbird", the world's smallest drone.

TrueCar Names Dealer Marketing Head

socalTECH

Santa Monica-based TrueCar is continuing to bolster its links to automotive dealers, as it looks to improve its relationship with the auto dealer industry, saying this morning that it has named Paul Edmonds as Senior Vice President of Dealer Marketing and Opeartions. Edmonds joins the company from Internet security firm RiskIQ, and previously spent around 15 years at AutoTrader.com and Trader Publishing Company.

Cibus Raises $70M for Marketing of Gene-Edited Canola, More R&D

Xconomy

Sales of Cibus’ first product, a gene-edited canola, have gone so well that the San Diego company has raised $70 million in new financing to boost its commercialization efforts. The Series C round of funding announced Tuesday was led by Fidelity Management and Research Company, and was joined by Alexandria Venture Investments, Cormorant Asset Management, and other unnamed investors.

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Velocify Names New Marketing VP

socalTECH

Los Angeles-based sales lead management software developer a href="[link] has named Matt Reid as the company's new Vice President of Marketing, the firm said Monday. Reid was most recently Chief Marketing Officer at Procore Technologies, and also previously served at OpenX, Eucalyptus Systems, and Citrix, working on that firm's GoToMeeting and GoToWebinar products. velocify marketing procore executive matt reid

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Lytx Wins Michigan Trucking Company

socalTECH

San Diego-based Lytx , which develops camera-based driver monitoring systems for the fleet transportation market, reports a win this morning with a Michigan based trucking company, Martin Transportation Systems. The companies said the adoption of the Lytx DriveCam product will help Martin reduce its costs on a high deductible insurance policy, and also help identify and improve unsafe driving by its drivers.

Start Your Company Where You Want To Live – Period

InfoChachkie

Thus, the "best" place for you to start your company is the community you want to live in. For the first decade, nearly every venture capitalist I met posed the same question, "Santa Barbara is a great town, but when are you going to move your company to the Valley?"

Pasadena Angels Portfolio Company Wasatch Microfluidics Completes Capital Raise

Ask the Angels

The funding will be used to expand sales and marketing activity. Wasatch’s product package, which groups early stage antibodies, is already being sold to major pharmaceutical companies. Josh Eckman, the company’s CEO stated, “We are excited to move into this growth phase “ Terry Kay, Chairman of the Pasadena Angels, commented, “We are delighted with the rapid progress Wasatch has made and at the industry attention they have garnered.