The Honest Company Gets $70M


Los Angeles-based The Honest Company , the online, family products retailer led by serial entrepreneur Brian Lee, and which was co-founded by Jessica Alba, has raised $70M in a funding round, according to the company Tuesday. The funding brings the company''s total raised to $122M.

Tech Scenes: Nick Green of Thrive Market


In this solo episode we meet up with Nick Co-Founder and Co-CEO and talk about Thrive Market, affordable healthy living, learning how to mange 'insane' growth, giving back, providing engineers a good reason to migrate south to Los Angeles, and as an entrepreneur solving a problem you care about.

Autobytel Buys Automotive Mobile Marketing Company


Irvine-based online auto information and leads site Autobytel has expanded into the mobile communications market, with the acquisition of Advanced Mobile, LLC , a provider of mobile apps, mobile websites, text messaging, and other mobile communications services for automotive manufacturers and dealers.

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Report: Honest Company Seeking CPG CEO


Los Angeles-based e-commerce provider Honest Company , which sells organic baby and beauty products, is looking to replace CEO Brian Lee with a veteran of the consumer packaged goods (CPG) market, according to a report. Recode, citing insiders at The Honest Company, says board members have been talking to executives from consumer packaged goods companies to take a role at the company. honest company employment consumer product goods

Market Strategies for Software Companies

SoCal Tech Calendar

Friday, November 5, 2010 -- Market Strategies for Software Companies. Are you currently using the right target market strategies for your company? Learn successful strategies for targeting markets and understand why certain strategies may or may not work for you. Whether you target B2B, B2C or both, you will gain critical insights to drive profitability for your company. SDSIC.

Prisyna Names Marketing Director


Claremont-based oral health startup Prisyna , which recently raised $6M, has named Robert Riggs as its Director of Marketing. The company said the hire comes as it launches an aggressive sales and marketing effort. prisyna marketing executive oral health startupRiggs previously was at Blu Theory Solutions, and also served at Nobel Biocare North America, Oralogix Corporation, and ESPE America. Prisyna operates as a unit of Synedgen.

mitu Names Chief Marketing Officer


Los Angeles-based mitu , the Latino digital media company, said it has named Danny Johnson as its first Chief Marketing Officer. Johnson was previously at 20th Century Fox, and was co-founder of digital marketing agency Creative Asylum (acquired by Modus Operandi). The company said Johnson will head up branding efforts and strategic partnerships, the creative design team, and the business-to-business and consumer marketing arm for the company.

Cornerstone OnDemand Names New Marketing Head


Los Angeles-based software developer Cornerstone OnDemand has a new marketing chief, saying on Wednesday that it has named Adrianna Burrows as the company's new Chief Marketing Officer. Burrows was previously at Stack Overflow, and previously also served as General Manager of Windows marketing at Microsoft.

Local Techies Unite to Market Pasadena

Ask the Angels

Read Andrea Chang’s article in the Los Angeles Times how Pasadena techies are uniting to market the city as a thriving technology hub. Blog Business Products and Services General Marketing/Advertising Media and Entertainment News Pasadena Pasadena Angels Startup Companies Startups Tweet Tweet.

Media Temple Names Marketing VP


Los Angeles-based cloud and web hosting operator Media Temple said this morning that it has named Lou Kikos as the company's new Vice President of Marketing. mediatemple marketing executive host irise kikosKikos was most recently at iRise, and also had served at CC Information Services, and co-founded The Magis Group. Media Temple focuses on providing its web hosting to web designers, developers, app publishers, creative agencies and enterprises. READ MORE>>.

Scorpion Buys Digital Marketing Firm Local


Valencia-based Scorpion , an Internet marketing company, said on Monday that it has acquired Local , a digital marketing firm which has offices in Islandia, New York and Denver, Colorado. Scorpion serves the legal, healthcare, franchise, and home services markets, and is led by CEO and founder Rustin Kretz. scorpion digital marketing local merger acquisition internet

uSamp Names Marketing Chief


Los Angeles-based market research technology provider uSamp announced this morning that it has promoted Andy Jolls to the post of Chief Marketing Officer for the company. Jolls has been SVP of Global Marketing Communications for the firm since 2013, and previously served at, FICO,, Hewlett Packard, and Apple Computer. usamp executive market research marketing andy jolls

Unmanned Aerial Vehicle Companies In Southern California


Who are the companies in Southern California that are part of this growing industry? Most of the company's drones are of the smaller, tactical variety. The company is also known for its development of the "Hummingbird", the world's smallest drone.

Demand Media Names Marketing VP


Los Angeles-based Demand Media said today that it has named Matt Gehring as the company's new Vice President of Marketing. Gehring was most recently VP of Marketing for Touch of Modern, and previously served at Provide Commerce, Marchex, and Musicmatch. Demand Media said Gehring will be responsible for marketing at its properties Saatchi Art and Society6. demand media executive marketing saatchi society6

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Event Farm Acquires Event Software Company Attend


Santa Monica-based Event Farm , which develops event marketing software, has acquired Boston-based event software company Attend , as an expansion of the company's reach. branding brand marketing acquisition merger attend farm event eventfarmEvent Farm--which already has offices in Santa Monica and Washington D.C., said the acquisition will add its presence with an office in Boston.

Greenfly Lands $8.5M In Funding For Social Brand Marketing


in a Series B funding, the company said today. Greenfly says the new funding will go towards technology, user acquisition, marketing initiatives, and new hires. The company said its platform helps consumer brands by tapping into a network of endorsers, staff, and consumers across Facebook, Instagram, and Twitter. capital venture networking marketing brand social greenfly

TrueCar Names Dealer Marketing Head


Santa Monica-based TrueCar is continuing to bolster its links to automotive dealers, as it looks to improve its relationship with the auto dealer industry, saying this morning that it has named Paul Edmonds as Senior Vice President of Dealer Marketing and Opeartions. Edmonds joins the company from Internet security firm RiskIQ, and previously spent around 15 years at and Trader Publishing Company.

Lytx Wins Michigan Trucking Company


San Diego-based Lytx , which develops camera-based driver monitoring systems for the fleet transportation market, reports a win this morning with a Michigan based trucking company, Martin Transportation Systems. The companies said the adoption of the Lytx DriveCam product will help Martin reduce its costs on a high deductible insurance policy, and also help identify and improve unsafe driving by its drivers.

Velocify Names New Marketing VP


Los Angeles-based sales lead management software developer a href="[link] has named Matt Reid as the company's new Vice President of Marketing, the firm said Monday. Reid was most recently Chief Marketing Officer at Procore Technologies, and also previously served at OpenX, Eucalyptus Systems, and Citrix, working on that firm's GoToMeeting and GoToWebinar products. velocify marketing procore executive matt reid

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Wpromote Launches Scholarship For Students In Digital Marketing


Los Angeles-based digital marketing agency Wpromote said on Monday that it has launched a new set of scholsrships, which will go to students interested in digital marketing. The company will award a $1500, $1000, and $500 scholarship to students who are in high school, undergraduate school and graduate school, and are open to students of all majors and academic disciplines. wpromote scholarship digital marketing high school student education contest competition

j2 Global Buys Four More Companies


Los Angeles-based j2 Global , the provider of Internet services and digital media publisher, has acquired four more cloud companies, the company said on Monday. j2 Global said it has acquired MyPhoneFax , which operates Fax87 and; CloudRecover , an Australian cloud backup provider; WeCloud , a cloud email company in Sweden; and Simitu , a cloud email provider in Denmark.

Hulu Names Google Vet As Chief Marketing Officer


Santa Monica-based streaming television provider Hulu announced on Monday that it has appointed Kelly Campbell as the company's new Chief Marketing Officer. Campbell was most recently at Google, serving as Managing Director of Global Growth Marketing for Google Cloud, also also had previously worked at JPMorgan Chase and FleetBoston Financial Corporation. hulu chief marketing officer google kelly campbell executive

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Tongal Names Chief Marketing Officer


Los Angeles-based creative video crowdsourcing site Tongal has named a new, Chief Marketing Officer, saying it has named Amanda Malko to the new position. Malko was previously CMO of digital marketing agency 360i. Tongal offers up an online platform which helps brands, studios, and creators develop video content, including advertising and short films; the company says that it now has powered more than 1,000 campaigns.

LegalZoom Names Marketing Chief


Glendale-based LegalZoom has appointed a new head of marketing, the company said this morning. LegalZoom said it has appointed Laura Goldberg as Chief Marketing Officer, to lead overall strategy and direction of the company, and lead the company''s marketing and product teams. legalzoom executive marketing

Wpromote Offers Up Free Digital Marketing Training To Nonprofits


Los Angeles-based digital marketing agency Wpromote said on Wednesday that it will be offering up free training to nonprofits, as part of its second annual Wprobono: Digital Day In LA. Wpromote has been active in helping out local nonprofits the cities where it is active; the company said that among other efforts, it has been part of Pledge 1%, a movement which pledges 1 percent of their employees' equity, profit, product, and/or time to a community.

SmartDrive Launches New Hardware Platform, Eyes Autonomous Driving Market


SmartDrive provides its systems to the commercial and transit fleet market. The company is led by CEO Steve Mitgang. San Diego-based driver safety systems developer SmartDrive Systems said today that it has launched a brand new hardware platform for its video-based driver safety systems. According to SmartDrive, its new SR4 hardware provide additional compute power for computer vision, advanced driver assistance, and autonomous driving applications.

NKP Medical Marketing Acquired By MB Growth Advisors


Los Angeles-based NKP Medical Marketing , a provider of digital marketing and search engine optimization services focused on the specialty medical area, has been acquired by private equity investor MB Growth Advisors. NKP Medical Marketing serves specialty medical practices plastic and cosmetic surgeons, medical spas, dermatologists and dentists. The companies said NKP will undergo a rebranding as part of the acquisition.

Ten Of The Top Tech Companies For Employees In LA


Who are the top tech companies to work for in Los Angeles? Despite a huge number of companies, we found there are a number which. Although it's impossible to include all the companies suggested to us (there were dozens and dozens), here's some of the ones that stood out: 1.

Ixia Eyes Cybersecurity Market


Calabasas-based Ixia is making a push into the cybersecurity and security market, saying that it is working with a number of security providers on building and deploying the company's products. The company said its products are being used to find and eliminate network vulnerabilities with such companies as Cisco, FireEye, Fortinet, HPE Security, Imperva, Intel Security, LogRhythm, Radware, Savvius and Vectra, along with others.

Guerilla Marketing, Brad Feld Style


Serial entrepreneur, venture investor and startup accelerator pioneer Brad Feld has notoriously mocked traditional marketing throughout his career. companies should… focus on building amazing products. If you have amazing products, the marketing of those products is trivial.

j2 Global Acquires Four More Companies


Los Angeles-based Internet services and online publishing giant j2 Global says it has acquired four more companies, all completed in the third quarter of 2016. The company said all four acquisition will help it grow its global customer base, provide access to new markets and expand its lineup.

Southern California Companies Have Healthy Showing In Deloitte Fast 500


Southern California had a healthy showing in the latest ranking of the fastest growing companies from Deloitte''s Technology Fast 500 , which was announced last night. Of those 500, there were at least 60 Southern California companies in the rankings.

SecureAuth Names Marketing VP


Irvine-based SecureAuth , which provides two-factor authentication software, hsa named Darin Pendergraft as its new Vice President of Marketing, the company said this week. According to the company, he was most recently driving marketing strategy for Oracle''s Identity management products. secureauth multi factor enterprise authentication executive marketing oracle