Ten Of The Top Tech Companies For Employees In LA

socalTECH

Who are the top tech companies to work for in Los Angeles? Despite a huge number of companies, we found there are a number which. Although it's impossible to include all the companies suggested to us (there were dozens and dozens), here's some of the ones that stood out: 1.

ScoreBig Names New Marketing VP

socalTECH

Los Angeles-based ScoreBig , which helps connect consumers with live entertainment tickets and venues, said this morning that it has named Scott MacDonell as the company's new Senior Vice President of Marketing. MacDOnennl was the VP of Marketing at LegalZoom for 10 years. scorebig marketing executive ticketing event live

Trending Sources

Start Your Company Where You Want To Live – Period

InfoChachkie

Thus, the "best" place for you to start your company is the community you want to live in. For the first decade, nearly every venture capitalist I met posed the same question, "Santa Barbara is a great town, but when are you going to move your company to the Valley?"

Ten of Southern California's Top Software Companies

socalTECH

marketing, and not enough of the traditional, software-and-algorithm intensive startups you'd expect to see in Silicon Valley. The company handles all the infrastructure required for text messaging, voice. being used to power the move companies to the world of cloud infrastructure.

What Most People Don’t Understand About How Startup Companies are Valued

Both Sides of the Table

There is much discussion online and also in small, private groups, about why the price of technology companies – public and private – are falling. In 2015 in the US there were $77 billion written into startup tech companies. Can Investors Spook the Market into Falling?

Why Your Marketing Campaign Sucks

Both Sides of the Table

Creating awareness for your brand and products is one of the lifebloods of technology startups yet in a world where so many companies are being created it becomes difficult to rise above the noise. Mostly it’s because your marketing campaigns suck.

Event Farm Acquires Event Software Company Attend

socalTECH

Santa Monica-based Event Farm , which develops event marketing software, has acquired Boston-based event software company Attend , as an expansion of the company's reach. branding brand marketing acquisition merger attend farm event eventfarmEvent Farm--which already has offices in Santa Monica and Washington D.C., said the acquisition will add its presence with an office in Boston.

Mogreet Ramps Sales, Marketing Team

socalTECH

Los Angeles-based Mogreet , the provider of video-based, mobile marketing services, is in the midst of and expansion, including the hiring of two executives to its sales and marketing team. The company, which is headed by James Citron, said today that it has hired Serena Ehrlich as Director of Marketing, and Anthony Ward as Director of Sales for the firm. Venture backed Mogreet provides its video-based, mobile marketing services to brands.

Tongal Names Chief Marketing Officer

socalTECH

Los Angeles-based creative video crowdsourcing site Tongal has named a new, Chief Marketing Officer, saying it has named Amanda Malko to the new position. Malko was previously CMO of digital marketing agency 360i. Tongal offers up an online platform which helps brands, studios, and creators develop video content, including advertising and short films; the company says that it now has powered more than 1,000 campaigns.

Press 42

What is the Right Burn Rate at a Startup Company?

Both Sides of the Table

But what IS the right amount of burn for a company? Burn rate in case you don’t know is the amount of money a company is either spending (gross) or losing (net) per month. (it by Michael Woolf that is worth any startup founder reading to get a sense of perspective on the reality warp that is startup world during a frothy market such as 1997-1999, 2005-2007 or 2012-2014. I often see companies burning $100,000 per month (net) looking to raise $6-8 million.

DoubleClick’s Guerilla Marketing Legacy

InfoChachkie

Note: This is the fourth installment of an ongoing Guerilla Marketing series. In those early days, the DoubleClick team used a variety of guerilla marketing tactics to rise above the chaos endemic in the online ad world during the Internet’s nascent evolution.

Marketing Mistakes Serial Entrepreneurs Only Make Once

InfoChachkie

A startup''s marketing launch strategy should resemble an inverse funnel. This approach allows your venture to "fail in the small" and make course corrections before spending significant marketing resources. A version of this article previously appeared in The Wall Street Journal.

MarketCast Acquired By Kohlberg & Company

socalTECH

Los Angeles-based MarketCast , a market research company providing research services to the global entertainment industry, has been acquired by Kohlberg & Company , according to reports. marketcast market research entertainment hollywood content merger acquisition private equityFinancial terms of the acquisition were not disclosed. MarketCast was owned by another, private equity investor--RLJ Equity Partners--which acquired MarketCast in November of 2014.

Velocify Names New Marketing VP

socalTECH

Los Angeles-based sales lead management software developer a href="[link] has named Matt Reid as the company's new Vice President of Marketing, the firm said Monday. Reid was most recently Chief Marketing Officer at Procore Technologies, and also previously served at OpenX, Eucalyptus Systems, and Citrix, working on that firm's GoToMeeting and GoToWebinar products. velocify marketing procore executive matt reid

OpenX 35

10 Marketing Lessons for Early-Stage Tech Startups

Both Sides of the Table

The following are some lessons I learned about early-stage startup marketing. Because market is such a broad topic, I’m restricting these lessons to PR marketing (as opposed SEO, SEM, product marketing, etc.). I call this “marketing futures.&#

j2 Global Buys Four More Companies

socalTECH

Los Angeles-based j2 Global , the provider of Internet services and digital media publisher, has acquired four more cloud companies, the company said on Monday. j2 Global said it has acquired MyPhoneFax , which operates Fax87 and Onlinefaxes.com; CloudRecover , an Australian cloud backup provider; WeCloud , a cloud email company in Sweden; and Simitu , a cloud email provider in Denmark.

The Power Of Mouth To Mouth Marketing

InfoChachkie

One that he particularly struggled with was "word-of-mouth marketing,”which he consistently referred to as "mouth-to-mouth marketing." We adopted his phrasing and made it our mission to devise creative, mouth-to-mouth marketing initiatives.

The Power Of Mouth To Mouth Marketing

InfoChachkie

One that he particularly struggled with was "word-of-mouth marketing,”which he consistently referred to as "mouth-to-mouth marketing." We adopted his phrasing and made it our mission to devise creative, mouth-to-mouth marketing initiatives.

10 Reasons To Start A Company In An Economic Downturn

InfoChachkie

As Guy Kawasaki pointed out in our recent conversation , “…it is cheaper than ever to start a company. Marketing is free or cheap because of social media. If there was ever a time to start a company, this is it.”. Match Value Prop With Market Realities. “A

The Silent Killer – The Company Your Community Never Created

Both Sides of the Table

I was at a dinner recently in Chicago and the table discussion was about building great companies outside of Silicon Valley. It’s not the great companies you build, it’s the silent killer of those that should have been build locally and weren’t. For example, Lookout is a mobile security company that was founded by three talented graduates of USC. Klout was an LA company – sold for $200 million to Lithium.

Hiring Developers Before Product/Market Fit?

SoCal CTO

The problem is you don't yet have product/market fit, and until you do, you don't really know what to build. And that should be the focus of the founders -- to find the special fit that will make your company take off. They need to determine product/market fit.

Wpromote Launches Scholarship For Students In Digital Marketing

socalTECH

Los Angeles-based digital marketing agency Wpromote said on Monday that it has launched a new set of scholsrships, which will go to students interested in digital marketing. The company will award a $1500, $1000, and $500 scholarship to students who are in high school, undergraduate school and graduate school, and are open to students of all majors and academic disciplines. wpromote scholarship digital marketing high school student education contest competition

Maximize Your Exit By Not Selling Your Company

InfoChachkie

He told the homeowner that he represented someone who wanted to purchase the ranch at a substantial premium over its current fair market value. However, in many cases, acquiring companies behave less rationally than Mr. Jackson. A version of this article previously appeared in Forbes.

Getting Started with a Two-Sided Market Business

SoCal CTO

When I talk to the founders of one of these “eHarmony of” companies, one of the hardest problems is how to predict and test the concept in the early days – before you have scale.

Why The Next Generation of Online Video Companies Will be Vertical

Both Sides of the Table

Mitu Network is the largest digital media company for Latinos in the US and also targeting Mexico and South America. In long-form online video, companies were also broad in nature: Hulu, Netflix, Amazon and Apple TV. Where will the company develop in the future?

Why Computer Vision Tracking the Flow of People Will be a Huge Market

Both Sides of the Table

Wearables are clearly an important market but to me a much broader use case is bringing real-world objects into the computing world and there is no better mechanism than Computer Vision. At the earliest stages when I invest my decision is 70% team / 30% market (5).

J2 Global Inc. Acquires Another Six Companies in Q2

L.A. Business Journal

gobbled up another slate of companies. The Hollywood-based internet services company acquired six small companies for an undisclosed amount in the second quarter. The acquired firms include email marketing companies SMTP and Publicaster, digital media company GameTrailers, as well as backup storage companies Electronic Vaulting Services, Safebackup, and 24sevenbackup As it does every quarter, J2 Global Inc.

SMTP 48

Procore Names Chief Marketing Officer

socalTECH

Carpinteria-based Procore Technologies , which develops cloud-based software for the construction industry, has named Matthew Reid as its new Chief Marketing Officer. Procore said Reid will head up all corporate and product marketing for the company. The company is venture backed by Bessemer Venture Partners. procore technologies cloud software executive marketing citrix matthew reid saas

What Do LPs Think of the Venture Capital Markets for 2016?

Both Sides of the Table

At the Upfront Summit in early February, we had a chance to have many off-the-record conversations with Limited Partners (LPs) who fund Venture Capital (VC) funds about their views of the market. 68% of LPs surveyed expressed caution that the late-stage part of the market is over-valued.

Uber: Transportation Service or Big Data Company?

Tech Zulu Event

In fact, one of Uber’s investors recently said the company could be worth more than $40 billion with an estimated annual growth of an astounding 800 percent. This is the reason many view Uber as a company that specializes in big data. Uber isn’t some niche startup anymore.

Wpromote Buys Standing Dog For Digital Marketing Efforts

socalTECH

El Segundo-based digital marketing company Wpromote said on Tuesday that it has acquired online marketing agency Standing Dog , which provides search engine marketing, SEO, social media and paid media services. Wpromote says it has hired on senior management and more than 70 employees from Standing Dog, which will help boost the company's annual run rate to $35M this year. The company said the buy will boost the total number of employees at Wpromote to 250.

Pro Athletes Are the Best Marketing Tools You Can Get

Tech.Co

There are few market verticals where this mindset is more applicable than the world of sports technology. However, in the last six months or so the market seems to be spreading out and reaching areas of sports that are almost neglected, rudimentary, or somewhat primitive in nature.

Tool 57

Quarterly and Science Inc.: Making Sense of Influencer Marketing and Ecommerce

socalTECH

Last week, two Los Angeles area technology companies--influencer subscription service Quarterly (www.quarterly.co), and technology studio Science Inc. startup entrepreneur interview pharrell subscription marketing influencer ecommerce science quarterly