socalTECH

FEBRUARY 5, 2014

The IPO filing by Rubicon Project is not only notable for one of Southern California''s''s fast growing Internet advertising companies: it looks to be the the first IPO filing by a venture-backed, technology startup since 2012. The question now: which other, big local technology startups are likely to follow Rubicon Project to market?

Legalzoom 157

Legalzoom OpenX SpaceX Southern California 157

socalTECH

MARCH 16, 2015

Los Angeles-based Rubicon Project , which provides advertising automation software, reported last week that marketing and technology company DigitaLBi has selected the company''s technology. Rubicon Project said its technology will be used to automate guaranteed media buys across the agency. READ MORE>>.

Advertising 100

Advertising Los Angeles Report Media 100

socalTECH

MARCH 10, 2016

Los Angeles-based programmatic advertising network operator Rubicon Project has partnered with Cadreon , the ad tech unit of IPG Mediabrands, in a programmatic buying effort. I IPG says it manages over $37 billion in marketing for its clients. Financial details of the partnership were not announced. READ MORE>>.

Advertising 100

Advertising Los Angeles Platform Mobile 100

socalTECH

MAY 1, 2014

Fresh off the company''s IPO, online advertising technology developer and online real time marketplace operator Rubicon Project has added three new board members. The company said it added the new board members to expand the depth of knowledge and experience on its board. Rubicon just launched into the public markets last month.

Advertising 138

Advertising Los Angeles Marketing Technology 138

socalTECH

OCTOBER 6, 2016

Los Angeles-based Rubicon Project said this morning that it has snagged a Google veteran, as its new Chief Product & Engineering Officer. Kershaw will be based in Los Angeles. Kershaw also has previously worked at Ericsson/Telcordia, VeriSign, Clarent Corporation, Unisys, and SS8 Networks. READ MORE>>.

Google 138

Google Product Commerce Los Angeles 138

socalTECH

DECEMBER 15, 2016

Los Angeles-based advertising marketplace operator Rubicon Project is powering the ad marketplace for a network of out-of-home, outdoors billboards owned by Clear Channel Outdoor Americas , Clear Channel announced on Wednesday. The new solution uses Rubicon Project's infrastructure and marketplace software. READ MORE>>.

Advertising 100

Advertising Los Angeles Mobile Software 100

socalTECH

JANUARY 29, 2016

Los Angeles-based Rubicon Project is in a deal to extend the company's advertising marketplace to linear television, in a partnership deal with AdMore , the companies said this week. Rubicon said it will power automation technology for AdMore, which will allow advertisers to use programmatic buying to target linear TV audiences.

Platform 100

Platform Advertising Los Angeles Marketing 100

L.A. Business Journal

MARCH 14, 2017

Rubicon Project Founder Frank Addante has stepped down from his role as chief executive following an exodus of senior executives at the company over the last month and lowered revenue forecast in the company’s fourth quarter filing released after the market closed on Tuesday.

Marketing 124

Marketing Company Companies 124

socalTECH

MAY 19, 2016

Los Angeles-based online advertising marketplace and technology provider Rubicon Project is launching its mobile, video advertising platform out of beta, the company said today. According to Rubicon, its Mobile Video Platform (MVP) is now reaching more than one billion unique connected mobile devices globally.

Platform 124

Platform Mobile Advertising Los Angeles 124

socalTECH

JULY 16, 2012

Los Angeles-based Rubicon Project , the online advertising optimization firm headed by Frank Addante, has launched an offering for the mobile advertising market, the company said this morning. Rubicon said the new product comes from its May 2012 acquisition of Mobsmith. The product is currently available in the U.S.,

Mobile 124

Mobile Advertising Los Angeles Platform 124

socalTECH

JANUARY 6, 2016

Los Angeles-based advertising marketplace operator Rubicon Project , and social games developer Zynga have inked a deal to let marketers access Zynga's premium guaranteed advertising inventory, according to the two. Financial arrangements between the two companies were not announced. READ MORE>>

Advertising 100

Advertising Los Angeles Sales Marketing 100

socalTECH

SEPTEMBER 4, 2015

Los Angeles-based advertising optimization and automation technology developer Rubicon Project is taking its technology into the out-of-home advertising market, the company said late Thursday. READ MORE>>.

Advertising 100

Advertising Los Angeles Media Technology 100

socalTECH

SEPTEMBER 8, 2014

Los Angeles-based online advertising technology provider Rubicon Project (www.rubiconproject.com) recently had its IPO, making it one of the big success stories of Southern California''s technology startup world. Frank Addante: As you might know, this is the second company I have been involved with taking public.

Startup 176

Startup Advertising Los Angeles Southern California 176

socalTECH

MARCH 24, 2011

Los Angeles-based online advertising firm Rubicon Project announced this morning that it has hired three new executives. According to the company, it has named Nick Hulse as Chief Revenue Officer, Bill Harries as Vice President of Sales Operations, and Bill McHargue as vice President of North American Sales. READ MORE>>.

Clearstone 113

Clearstone Oracle Web Advertising 113

socalTECH

NOVEMBER 13, 2013

Southern California had a healthy showing in the latest ranking of the fastest growing companies from Deloitte''s Technology Fast 500 , which was announced last night. Of those 500, there were at least 60 Southern California companies in the rankings. rankings awards companies technology growth fast deloitte california southern'

Southern California 199

Southern California Marina Del Rey El Segundo Santa Monica 199

socalTECH

AUGUST 12, 2009

Santa Monica-based Rubicon Project has signed a New York company, Katz 360 Sales, to give Katz access to its inventory of premium display ads, the firms announced today. Katz 360 Sales said it is using Rubicon Project's Internet advertising infrastructure to customize content and audience selections for its advertisers.

Advertising 145

Advertising Clearstone Santa Monica Sales 145

socalTECH

AUGUST 12, 2009

Santa Monica-based Rubicon Project has tapped a New York company, Katz 360 Sales, to sell premium display ads to advertisers, the firms announced today. Rubicon Project provides online Internet advertising infrastructure for publishers, which optimizes the advertising placed on their web sites. READ MORE>>.

Clearstone 133

Clearstone Santa Monica Advertising Sales 133

socalTECH

NOVEMBER 9, 2012

Who are the top tech companies to work for in Los Angeles? Despite a huge number of companies, we found there are a number which. Despite a huge number of companies, we found there are a number which. Demand Media consistently popped up near number one in the list of "companies to work for" from our readers. Demand Media.

Technical Review 279

Technical Review Company Companies Southern California 279

Frank Addante

OCTOBER 26, 2021

Have you thought about your company culture with the same process as your product plan, financial plan, business plan or your marketing plan? I’ve talked to very few founders or companies that would answer yes to some or all of those questions. No company is going anywhere without people. This is just a start.

Company 52

Company Companies Training Product 52

socalTECH

AUGUST 21, 2014

Today''s Insights and Opinions article comes from longtime socalTECH reader Frank Addante --who recently took Rubicon Project public. He talks about his strategy for how to build a company: the ''find out'' and the ''roll out''. Who else is in the market? At Rubicon Project I decided to focus on our people and culture.

Entrepreneur 159

Entrepreneur SoCalTech Advertising Ideas 159

socalTECH

JULY 21, 2014

The company disclosed Monday that the funding came from 500 Startups, Siemer Ventures, Archer Gray, Rubicon VC, Wefunder, Be Great Partners, Rosepaul Investments, Mogility Capital, Sierra Maya Ventures, and Warner Brothers, along with angels. The company says that approximately 88 percent of movie seats are empty, on average.

Seed Funding 185

Seed Funding Hollywood Venture Capital Content 185

socalTECH

OCTOBER 16, 2014

Los Angeles-based Spreeify , the developer of display ad technology which is led by Ruben Dua, has rolled out a new product aimed at the mobile market.

Mobile 218

Mobile Product OpenX Yahoo 218

socalTECH

MAY 1, 2013

Marchese had been President of the company from 2006 until 2011, when he departed to become Senior Vice President of Marketing and Digital for Fuse Networks. Marchese takes the place of former CEO Todd Tappin--who joined SocialVibe last February--who left the company in January to become the COO and CFO at Rubicon Project.

High Tech 147

High Tech Advertising Los Angeles Networking 147

socalTECH

JULY 8, 2013

If there were such a thing as a "Dream Team" for mobile advertising, you would be hard pressed not to pick the founding team of Los Angeles-based Gradient X (www.gradientx.com), whose founders include Michael Lum (formerly of OpenX), Brian Baumgart (formerly at Adconion), and Julie Mattern (formerly of Rubicon Project). Why tackle mobile?

Advertising 253

Advertising Mobile OpenX Software Review 253

Both Sides of the Table

MARCH 17, 2010

I was recently interviewed for an article that appeared in Fast Company titled, “ Why you should start a business in LA.&# If you’re interested in the topic it’s worth a read, but I thought I’d elaborate on the topic since it comes up all the time. But we have a great city for building technology companies.

Company 290

Company Companies Technology Startup 290

socalTECH

FEBRUARY 24, 2014

Los Angeles is both a major market for online advertising, as well as a source of technology for the online advertising market; local online ad companies include such companies as Rubicon Project, OpenX, Nativo, Airpush, BlueCava, LeadBolt, SHIFT, and many, many others. READ MORE>>.

OpenX 159

OpenX Advertising Platform Los Angeles 159

InfoChachkie

AUGUST 18, 2011

Former Vice President of Technology at eHarmony and Vice President of Engineering at the Rubicon Project. In this interview, Mark discusses how his experiences at Oracle, eHarmony and the Rubicon Project contributed to the creation of his latest venture, SteelHouse Media. Rubicon was the media business.

eHarmony 204

eHarmony Media Oracle Commerce 204

socalTECH

JANUARY 12, 2011

There is a lot of talk these days about the growing number of angel funds and super angel funds, that is funds that quickly invest 250k to 2MM (roughly) into a company and remain very hands off. To be sure these super angel funds do indeed properly fit into the new trends around company creation.

Angel 140

Angel Clearstone Advertising Funding 140

Frank Addante

FEBRUARY 1, 2016

Ultimately, people will not be motivated by what you want to change, but they will be motivated by why you want to make a change.Your company will be inspired by a cause and a great story. They are hungry for a company mission, not a company manual. Today, Rubicon Project is the third largest mobile exchange in the world.

Company 40

Company Companies Organization Mobile 40

Frank Addante

FEBRUARY 1, 2016

Ultimately, people will not be motivated by what you want to change, but they will be motivated by why you want to make a change.Your company will be inspired by a cause and a great story. They are hungry for a company mission, not a company manual. Today, Rubicon Project is the third largest mobile exchange in the world.

Company 40

Company Companies Organization Mobile 40

socalTECH

DECEMBER 27, 2018

One theme I saw repeatedly this year was companies continuing to do things the same way, ultimately getting the same results. Companies that took bold steps to try and change or increase the positive trajectory of their businesses were either successful or failed -- but all gained learning. www.science-inc.com). READ MORE>>.

Dollar Shave Club 113

Dollar Shave Club Userplane Tsavo Malibu 113

Both Sides of the Table

OCTOBER 8, 2014

If you want the full SlideShare deck with many slides not in either post it’s in this link –> The LA Tech Market. Has it begun to mature or is it just better marketed than in was say 5 years ago? Given how efficient markets are when a large market like LA starts to blossom it attracts capital pretty quickly.

Entrepreneur 376

Entrepreneur Snapchat Startup Truecar 376

Frank Addante

AUGUST 6, 2014

In speaking with Michael Carney, the West Coast editor of PandoDaily, who hosted my fireside chat, two things emerged—a strategy for how to build a company: the ‘find out’ and the ‘roll out’. Who else is in the market? Also, determine what ingredient you want to focus on as a company that will be your core differentiator.

Entrepreneur 111

Entrepreneur Startup Santa Monica Ideas 111

socalTECH

SEPTEMBER 19, 2014

We''re doing that again this year, with the thought to highlight some of the people (not companies) here who are worth watching, wherever they are and whatever they are doing. Brian Lee also gets double credit, with another of list companies--The Honest Company--recently raising $70M in funding.

SoCalTech 166

SoCalTech Acquisition Southern California Truecar 166

socalTECH

DECEMBER 26, 2017

Michael has been behind such companies as HelloSociety (acquired by New York Times), FameBit (acquired by Google) and Dollar Shave Club (acquired by Unilever). What was the big news for your company this year? So far, we have launched a handful of blockchain companies and are looking forward to more partnerships in 2018.

Dollar Shave Club 140

Dollar Shave Club Userplane Tsavo Southern California 140

Frank Addante

MAY 24, 2007

► 2009 (3) ► May (1) A Tour of the Rubicon Project Headquarters ► April (1) "Pay it Forward" Event for Students & Aspiring Ent. the Rubicon Project's Secret to Succes. ► April (3) Make a Big Splash without Spending Big Cash Rubicon Project Update - Free Ad Server Launch and. .

Advertising 40

Advertising Startup Venture Capital Outsource Development 40

Frank Addante

AUGUST 22, 2013

RTB is less than half of the total automated advertising market. At Rubicon Project, we pioneered automation and our technology platform supports all four. RTB is just a protocol – like http is a protocol for the Web; it’s not a market – just like e-commerce sites are not an http company. 3 billion goes into RTB.

Advertising 86

Advertising Press Commerce Web 86