Company, Marketing and Software developers - Southern California Tech Central

Mature Companies Can Learn Many Things From Startups

Startup Professionals Musings

JULY 17, 2023

I know that dates me a good bit, but it also shows that I have been hanging around startups and big companies for a long time. In retrospect, however, Bill Gates did a lot of things right as a startup that I still look for today in aspiring entrepreneurs and their companies: Build a strong team. Market vision, focus, and opportunity.

IBM

IBM IBM Company Companies

HG Insights Powers New Forrester Market Research Offering

socalTECH

APRIL 16, 2019

Santa Barbara-based software developer HG Insights is powering a new market research offering from research and advisory giant Forrester, to power Forrester's new Business Technographics Service.

Research

Research Marketing Santa Barbara Sales

Startup Software Development – Do Your Homework Before You Develop Anything

SoCal CTO

DECEMBER 9, 2009

I just had an all-too common conversation with the founder of a startup who had spent more than a year working with a software development company who had produced a mess. The mess really comes from a developer who was willing to get started on a product that was not fully thought out. What’s different, special here?

Software Development

Software Development Develop Development Startup

Mapp Acquires Marketing Analytics Developer Webtrekk

socalTECH

JUNE 5, 2019

San Diego-based Mapp , a developer of cloud-based digital marketing software, has completed its acquisition of European marketing analytics software developer Webtrekk , the company said this morning. Mapp said it would benefit from Webtrekk's market position in German-speaking countries.

Develop

Develop Development Marketing San Diego

Procore Snags Salesforce Vet For Marketing Chief

socalTECH

FEBRUARY 20, 2019

Carpinteria-based cloud software developer Procore Technologies announced this morning that it has named Jim Sinai as its new Senior Vice President of Marketing. Procore said Sinai will oversee global marketing for the company. Procore said Sinai will oversee global marketing for the company.

Marketing

Marketing Southern California Software Development Software

Cornerstone OnDemand Names New Marketing Head

socalTECH

FEBRUARY 14, 2018

Los Angeles-based software developer Cornerstone OnDemand has a new marketing chief, saying on Wednesday that it has named Adrianna Burrows as the company's new Chief Marketing Officer. Burrows was previously at Stack Overflow, and previously also served as General Manager of Windows marketing at Microsoft.

Cornerstone OnDemand

Cornerstone OnDemand Marketing Demand Software Development

Cylance Extends to Consumer Market

socalTECH

JULY 13, 2018

Irvine-based cybersecurity software developer Cylance has launched a new product, aimed at the consumer market. Cylance said it has launched Cylance Smart Antivirus, which takes the company's enterprise, artificial intelligence-driven antivirus technology and applies it to home users.

Artificial Inteligence

Artificial Inteligence Marketing Startup Software Development

Tipalti Ties Payments Service To Affiliate Tracking Software Developer

socalTECH

APRIL 29, 2013

Tipalti , which develops an automated, mass payment platform for affiliate and other marketers, has integrated its service with CAKE , a provider of online campaign and affiliate tracking, the firms have announced. The company is led by Chen Amit, the former CEO of Atrica. Financial details of the deal were not disclosed.

Software Development

Software Development Software Develop Development

AcceleratXR Launches Networking Engine For Video Game Market

socalTECH

JUNE 4, 2019

Los Angeles-based AcceleratXR announced on Monday that it has launched itself into the videogaming software development tools market, with a new, real-time networking engine.b AcceleratXR said its new engine will support the Unreal, Unity, and custom game engines, and is in active development and early testing with partners.

Networking

Networking Marketing Software Development Los Angeles

Velocify Names New Marketing VP

socalTECH

DECEMBER 15, 2015

Los Angeles-based sales lead management software developer a href="[link] has named Matt Reid as the company's new Vice President of Marketing, the firm said Monday. Velocify said Reid will head up corporate marketing, product marketing, market research, demand generation, and sales development.

Marketing

Marketing OpenX Demand Sales

BlackLine Systems Hires Chief Marketing Officer

socalTECH

MAY 28, 2014

Los Angeles-based financial software developer BlackLine Systems has hired its first, Chief Marketing Officer, the company announced today. BlackLine said it has hired David Downing, most recently the Chief Marketing Officer of NetSuite, as its first CMO. The company is backed by private equity firm Silver Lake.

Silver Lake

Silver Lake Marketing Oracle Equity

BlackLine Aims Accounting Automation At College, University Market

socalTECH

APRIL 5, 2019

Los Angeles-based financial automation software developer BlackLine is taking aim at the college and university market, saying on Thursday that it has partnered with higher education software and services firm Ellucian. The two are automating that process with their partnership.

Marketing

Marketing Education Software Development Los Angeles

ID Analytics Sets Marketing VP

socalTECH

NOVEMBER 16, 2015

San Diego-based identity risk management software developer ID Analytics has named Eric Lindeen as the company's new Vice President of Marketing, the company announced this morning. Lindeen joins the company from Zoot Enterprises, where he was VP of Solution Marketing; he has served at Zoot since 1998.

Marketing

Marketing San Diego Software Development Software

A heartbreaking story about time and money.

Berkonomics

OCTOBER 5, 2023

Fixed overhead for salaries, rent, equipment leases and more make up the majority of the “burn rate” (monthly expenses) for most companies. Since this number is budgeted and pre-authorized, managers tend to focus upon other things such as sales, marketing and product development issues. How about young or pre-revenue companies?

Venture Capital

Venture Capital Product Marketing Resource

Nimble Sets Chief Marketing Officer

socalTECH

MARCH 19, 2013

Santa Monica-based customer relationship management software developer Nimble has hired Eric Quanstrom as its new Chief Marketing Officer and Vice President of Marketing and Sales, the company announced today. Quanstrom joins the company from Sorenson Media, where he was Chief Operating Officer.

Marketing

Marketing Santa Monica Email Software Development

MomentFeed Links Into Facebook's Preferred Marketing Developer Program

socalTECH

SEPTEMBER 19, 2013

Santa Monica-based social analytics software developer MomentFeed announced this week that it has been accepted into the Facebook Preferred Marketing Developer (PMD) Program, Facebook''s program for linking with companies who develop technologies in the advertising, page management, social integration, and tool areas for the social networking site.

Develop

Develop Development Marketing Santa Monica

Alteryx Names Snags Marketing, Sales Execs From LifeLock, Tableau

socalTECH

FEBRUARY 3, 2017

Irvine-based data analytics software developer Alteryx said yesterday that it has named Seth Greenberg as Chief Marketing Officer (CMO), and Scott Jones as Chief Revenue Officer (CRO).

Sales

Sales Marketing Software Development Software

SOCi Acquires Brandify

socalTECH

JULY 29, 2021

San Diego-based marketing software developer SOCi annoucned on Thursday that it has acquired Brandify, a provider of location-based digital marketing. The company recently raised $80 From JMI Equity. The company recently raised $80 From JMI Equity. Financial terms of the deal were not announced.

San Diego

San Diego Equity Software Development Platform

53 Questions Developers Should Ask Innovators

TechEmpower

JULY 24, 2023

How will you be taking this to market? What are some sites or companies in the same space? What functionality would make your company launch-ready? Questions Developers May Have Forgot to Ask Here are some additional questions that might have slipped your developers’ minds. What channels will you use (e.g.,

Develop

Develop Development Technical Review SEO

ServiceTitan Acquires FieldRoutes

socalTECH

JANUARY 5, 2022

Los Angeles-based software developer ServiceTitan, which develops software used by contractors and the trades to manage their businesses, says it has acquired FieldRoutes, a developer of cloud-based software for the pest control and lawn care industry. Financial details of the acquisition were not announced.

Software Development

Software Development Acquisition Los Angeles Tool

Tiled Takes $13.7M For Content Authoring Software

socalTECH

SEPTEMBER 8, 2021

San Diego-based Tiled, which develops "no code" software to allow sales, marketing, creative, and HR teams to create interactive content without software development, has raised $13.7M The company is led by CEO Darrell Swain. The company sid it will use the funding to scale its produt.

Content

Content Software San Diego Sales

Entity Academy, an edtech startup that trains, mentors and places women in tech roles, secures $100M

TechCrunch LA

OCTOBER 7, 2021

Women have made great inroads into the tech world in recent years, but there remains a long way to go before we reach a truly equitable state of affairs in workforce numbers, remuneration and product development. The financing will be used to help students finance their Entity Academy tuition, which typically costs $15,000.

Mentor

Mentor Training Startup Course

ZipRecruiter Up In Public Debut Via Direct Listing On NYSE

socalTECH

MAY 27, 2021

Los Angeles-based recruiting software developer ZipRecruiter rose in its first day as a public company, up as much as 8.5% in its first day on the markets. The company is now trading on the NYSE as ZIP. at close of the market yesterday, values ZipRecruiter at around $2.8

Software Development

Software Development Examples Los Angeles Pricing

Klear.ai Adds Advisor

socalTECH

APRIL 7, 2021

Cypress, California-based artificial intelligence software developer Klear.ai The company said Wheeler is the founder and former CEO of Valley Oak Systems. says it is providing AI-based insurance data products for the insurance market. The company's CEO is Brij Kumar.

Artificial Inteligence

Artificial Inteligence Software Development Software Marketing

Thankful Expands To Europe

socalTECH

JANUARY 10, 2022

Venice, California-based AI customer service software developer Thankful said today that it is expanding into the European market, via a partnership with Netherlands-based Dixa. According to the companies, Dixa wil leverage Thankful's AI agent. Thankful is led by founder and Ceo Ted Mico.

Miramar

Miramar Venice Software Development Customer

Seismic Scores $170M, Now Worth $3 Billion

socalTECH

AUGUST 16, 2021

San Diego-based sales and marketing software developer Seismic has raised $170M in a Series G funding round, the company said this morning, and is now valued at $3 billion. Rowe Price, according to the company. Rowe Price, according to the company. Financial details of that acquisition were not announced.

San Diego

San Diego Coach Sales Training

NEOGOV Finds Funding From Carlyle, Warburg Pincus

socalTECH

JUNE 3, 2021

El Segundo-based human capital and policy management software developer NEOGOV, which is led by Shane Evangelist, has scored a round of funding from private equity giants The Carlyle Group and Warburg Pincus. The company was founded in 2000. The size of the investment--described as "significant"--was not announced.

El Segundo

El Segundo Funding Equity Education

Seismic Names Chief Product Officer

socalTECH

OCTOBER 9, 2020

San Diego-based sales enablement and marketing software developer Seismic said this week that it has named a new Chief Product Officer. Seismic said it has named Krish Mantipragada as its new Chief Product Officer, joining the company from Medallia, where he also was Chief Product Officer and an Executive Vice President.

Product

Product Southern California San Diego Sales

Procore Now Worth More Than $11 Billion After IPO

socalTECH

MAY 20, 2021

Carpinteria-based Procore, the construction management software developer which went IPO this morning, is now worth more than $11 billion in market value, after pricing at $67.00 Morgan Securities, Barclays Capital, and Jefferies, along with Canaccord Genuity, KeyBanc Capital Markets, Oppenheimer & Co.,

Santa Barbara

Santa Barbara Software Development Pricing Capital

Alteryx Launches No Cost Certifications

socalTECH

MAY 21, 2021

Irvine-based analytics software developer Alteryx says it has launched a program which allows educators, students, and life-long learners to access its training, software, and certifications for no cost.

Education

Education Training Competition Software Development

Ascent Funding Targets Coding Bootcamps With Skills Fund Acquisition

socalTECH

MARCH 31, 2021

San Diego-based Ascent Funding, a provider of student loans, says it is targeting the coding bootcamp market, with a new set of loans for those programs. The company said it is aiming to provde those loans to underserved students to give them access to higher education. Financial details of that acquisition were not given.

Acquisition

Acquisition Funding San Diego Education

Creative Solutions Acquires Lightstream

socalTECH

APRIL 12, 2021

Irvine-based Creative Solutions, which develops software for broadcasters, film and video production companies, independent content creators and others, has acquired cloud-native live video broadcasting platform and software developer Lightstream. Financial terms of the buy were not annoucned.

Software Development

Software Development Content Platform Software

Seismic Names VP

socalTECH

SEPTEMBER 10, 2020

San Diego-based sales enablement and marketing software developer Seismic said this morning that it has named Heather Cole as the company Vice President, Market Growth. Cole was previously VP and Research Director at Forrester-SiriusDecisions. Seismic is venture backed by Lightspeed Venture Partners, T.

San Diego

San Diego Equity Research Software Development

Procore Set For $592M IPO This Week

socalTECH

MAY 17, 2021

Goleta-based construction management software developer Procore is expected to have its IPO debut this week, planning to raise $592M at a $8.9 billion market cap. The company's software is used to manage construction projects, including plans, schedules, logistics, and many other aspects of that business.

Santa Barbara

Santa Barbara Software Development Software Marketing

DDN Supplies Data Storage For Nvidia AI Effort

socalTECH

NOVEMBER 11, 2021

Chatsworth-based data storage hardware developer DDN, which develops data storage for the high performance computing market, is taking aim at the artificial intelligence (AI) area. The company said this morning that it is joining with NVIDIA to create a new AI Innovation Lab in Singapore.

Artificial Inteligence

Artificial Inteligence Chatsworth Software Development Software

CapLinked Ties With Civic

socalTECH

JUNE 8, 2018

Los Angeles-based software developer CapLinked , which develops secure document sharing software for the business market, has linked with secure identification software developer Civic , the two companies said this week.

Software Development

Software Development Los Angeles Software Platform

Clearlake's nThrive To Acquire TransUnion's Healthcare Business

socalTECH

OCTOBER 26, 2021

Santa Monica-based private equity investor Clearlake Capital says that one if its portfolio companies, healthcare software developer nThrive, is acquiring TransUnion Healthcare. Morgan, Deutsche Bank, Golub, Barclays, BMO Capital Markets, Credit Suisse, and Jefferies. Financial details of the deal were not announced.

Santa Monica

Santa Monica Equity Software Development Capital

QAD In $2 Billion Private Equity Acquisition

socalTECH

JUNE 28, 2021

Santa Barbara-based supply chain software developer QAD has entered into a $2 billion acquisition deal with private equity investor Thoma Bravo, the company said on Monday. The take-private deal will result in QAD no longer trading on public markets. According to QAD, its shareholders will receive $87.50

Equity

Equity Acquisition Santa Barbara Resource

Procore Sets Initial Estimated IPO Pricing

socalTECH

MAY 10, 2021

Carpinteria-based construction management software developer Procore has set its estimated initial IPO pricing, saying in a filing today that it now expects an initial offering price of betweenn $60.00 The company has applied to list on the NYSE under the symbol PCOR. and $65.00 Piper Sandler, Stifel, and William Blair.

Pricing

Pricing Software Development Software Capital

Procore Launches IPO Effort, Targets NYSE

socalTECH

MARCH 3, 2021

Carpinteria-based construction management software developer Procore, which just launched an IPO effort, said today that it plans to list its common stock on the New York Stock Exchange under the ticker symbol PCOR. Morgan, Barclays, Jefferies, Canaccord Genuity, KeyBanc Capital Markets, Oppenheimer & Co.,

Software Development

Software Development Report Software Capital

Yardi Launches Product In The UK

socalTECH

MAY 10, 2021

Santa Barbara-based property management software developer Yardi says it has launched a new product in the United Kingdom. According to Yardi, it has launched Yardi Breeze Premier for the UK property market, providing property management and accounting to small and medium-sized real estate landlords and property agencies.

Product

Product Santa Barbara Email Software Development

Final Draft Names President

socalTECH

SEPTEMBER 11, 2020

Burbank-based Final Draft --which is owned by software developer Cast & Crew --says it has named Shelly Mellot as President of the company. Final Draft is a developer of screenwriting software. According to Cast& Crew, Mellott has been at Final Draft for 14 years, having joined the company in 2006.

Burbank

Burbank Entertainment Resource Software

Yardi Acquires We Are Forge For Visitor Management

socalTECH

JUNE 15, 2021

Santa Barbara-based property management software developer Yardi announced today that it has acquired We Are Forge Ltd., a Bristol, UK-based software company which focuses on vivistor management and smart access control for the real estate market. We Are Forge Ltd.

Santa Barbara

Santa Barbara Education Software Development Acquisition

Procore Prices IPO, Starts Trading Today

socalTECH

MAY 20, 2021

Carpinteria-based construction management software developer Procore Technologies priced its IPO last night, saying it will sell 9,470,000 shares of its common stock at a price of $67.00 The company starts trading this morning on the New York Stock Exchange under the symbol PCOR. The IPO was underwritten by Goldman Sachs & Co.,

Pricing

Pricing Santa Barbara Software Development Capital

Mature Companies Can Learn Many Things From Startups

HG Insights Powers New Forrester Market Research Offering

Trending Sources

Startup Software Development – Do Your Homework Before You Develop Anything

Mapp Acquires Marketing Analytics Developer Webtrekk

Procore Snags Salesforce Vet For Marketing Chief

Cornerstone OnDemand Names New Marketing Head

Cylance Extends to Consumer Market

Tipalti Ties Payments Service To Affiliate Tracking Software Developer

AcceleratXR Launches Networking Engine For Video Game Market

Velocify Names New Marketing VP

BlackLine Systems Hires Chief Marketing Officer

BlackLine Aims Accounting Automation At College, University Market

ID Analytics Sets Marketing VP

A heartbreaking story about time and money.

Nimble Sets Chief Marketing Officer

MomentFeed Links Into Facebook's Preferred Marketing Developer Program

Alteryx Names Snags Marketing, Sales Execs From LifeLock, Tableau

SOCi Acquires Brandify

53 Questions Developers Should Ask Innovators

ServiceTitan Acquires FieldRoutes

Tiled Takes $13.7M For Content Authoring Software

Entity Academy, an edtech startup that trains, mentors and places women in tech roles, secures $100M

ZipRecruiter Up In Public Debut Via Direct Listing On NYSE

Klear.ai Adds Advisor

Thankful Expands To Europe

Seismic Scores $170M, Now Worth $3 Billion

NEOGOV Finds Funding From Carlyle, Warburg Pincus

Seismic Names Chief Product Officer

Procore Now Worth More Than $11 Billion After IPO

Alteryx Launches No Cost Certifications

Ascent Funding Targets Coding Bootcamps With Skills Fund Acquisition

Creative Solutions Acquires Lightstream

Seismic Names VP

Procore Set For $592M IPO This Week

DDN Supplies Data Storage For Nvidia AI Effort

CapLinked Ties With Civic

Clearlake's nThrive To Acquire TransUnion's Healthcare Business

QAD In $2 Billion Private Equity Acquisition

Procore Sets Initial Estimated IPO Pricing

Procore Launches IPO Effort, Targets NYSE

Yardi Launches Product In The UK

Final Draft Names President

Yardi Acquires We Are Forge For Visitor Management

Procore Prices IPO, Starts Trading Today

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