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CPC Strategy Acquired By Elite SEM

socalTECH

San Diego-based e-commerce agency CPC Strategy has been acquired by digital marketing agency Elite SEM , according to private equity backer Mountaingate Capital. The acquisition is the third for Elite SEM since Mountaingate Capital acquired the comapny in 2017. Financial details of the acquisition were not announced. READ MORE>>.

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Squarespace raises $300M at a staggering $10B valuation

TechCrunch LA

Squarespace has raised $300 million in a round of funding that values the company at a staggering $10 billion valuation. New backers include Dragoneer, Tiger Global, D1 Capital Partners, Fidelity Management & Research Company, funds and accounts advised by T. Declining ad rates may signal a reset for startup SEM strategies.

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7 Ways To Improve Return On Your Marketing Investment

Startup Professionals Musings

His professional background includes having held marketing-executive roles at big companies as well as startups. For new product startups, search engine marketing (SEM) is still one of the most cost-effective and scalable lead-generation approaches. You can start an SEM campaign with as little as $50 today and get results very quickly.

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7 Startup Marketing Strategies To Bring In Customers

Startup Professionals Musings

His professional background includes having held marketing-executive roles at big companies as well as startups. For new product startups, search engine marketing (SEM) is still one of the most cost-effective and scalable lead-generation approaches. You can start an SEM campaign with as little as $50 today and get results very quickly.

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The Most Misunderstood Facts About Building a Business on YouTube

Both Sides of the Table

YouTube takes too high of a revenue split (45% vs. 30% that Apple and many other distribution companies take – FWIW, YouTube argues this is because their costs are much higher since they host and stream the video). If you’re just a content company your advantages are too small to win on the web. But think of this.

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The Search Agency Highlights Growth In Revenues, Jobs

socalTECH

According to the company, which provides search engine optimization (SEO), search engine marketing (SEM), and other related online marketing services, it had revenue growth of 37% in 2009, and hired more than 40 additional employees.

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Understanding the Underbelly of Online Marketing & Why You’ll Lose if You Don’t

Both Sides of the Table

SEO / SEM are promotional techniques for marketing through the Google distribution channel, which have yielded huge benefits to many companies – Yelp being a prime example. This industry is so mature now that the cat-and-mouse game between companies and Google has gotten sophisticated. Look at Viddy & SocialCast.

Marketing 379