socalTECH

AUGUST 21, 2014

Today''s Insights and Opinions article comes from longtime socalTECH reader Frank Addante --who recently took Rubicon Project public. He talks about his strategy for how to build a company: the ''find out'' and the ''roll out''. Also, determine what ingredient you want to focus on as a company that will be your core differentiator.

Entrepreneur 159

Entrepreneur SoCalTech Advertising Ideas 159

socalTECH

JULY 8, 2013

If there were such a thing as a "Dream Team" for mobile advertising, you would be hard pressed not to pick the founding team of Los Angeles-based Gradient X (www.gradientx.com), whose founders include Michael Lum (formerly of OpenX), Brian Baumgart (formerly at Adconion), and Julie Mattern (formerly of Rubicon Project). Why tackle mobile?

Advertising 253

Advertising Mobile OpenX Software Review 253

socalTECH

APRIL 7, 2014

Local investments funds have had issues raising their new funds, and venture investors had started to hunker down with their portfolios, waiting for some sign of a thaw in the exit environment.

Los Angeles 187

Los Angeles Truecar Angel Anthem 187

socalTECH

SEPTEMBER 8, 2017

Los Angeles-based Maestro , a new startup developing engagement and analytics software for the e-sports industry, has raised $3M in a Series A funding. The funding was led by Hersh Interactive Group, and also included Rubicon Venture Capital and the Stanford-StartX Fund. The company also said it previously raised an earlier $2.8M

Seed Funding 100

Seed Funding Venture Capital Los Angeles Platform 100

socalTECH

JULY 21, 2014

Los Angeles- and San Francisco-based Dealflicks , an online service which offers up discounted movie tickets to help theater chains fill empty seats, has raised $1.7M The company says that approximately 88 percent of movie seats are empty, on average. in a seed funding. READ MORE>>.

Seed Funding 185

Seed Funding Hollywood Venture Capital Content 185

TechCrunch LA

SEPTEMBER 23, 2020

DiCaprio has already made a number of investments in startup companies that have done very well for the Academy Award-winning actor. Two investments, the mattress retailer Casper and the meat alternative manufacturer, Beyond Meat, are now both publicly traded companies.

Capital 188

Capital Funding Los Angeles Invest 188

Frank Addante

MAY 18, 2016

Here are some elements of storytelling that are useful for anyone, whether you are a Sundance filmmaker or pitching your startup. At Rubicon Project, I’ve found these tools to be vital in helping me convey the story of our company. I’ve told the story of our company many times, and the narrative is constantly evolving.

Company 40

Company Companies Advertising Startup 40

Frank Addante

MAY 18, 2016

Here are some elements of storytelling that are useful for anyone, whether you are a Sundance filmmaker or pitching your startup. At Rubicon Project, I’ve found these tools to be vital in helping me convey the story of our company. I’ve told the story of our company many times, and the narrative is constantly evolving.

Company 40

Company Companies Advertising Startup 40

Both Sides of the Table

MAY 19, 2013

If you live in LA please turn up to vote on Tuesday. Consider the case of LegalZoom, one of our cities great startups. In 2010 the City of Los Angeles started trying to crack down on tax receipts of Internet startups allocating them to the least favorable gross-receipts tax bracket taking up their city tax by 500%.

Los Angeles 325

Los Angeles Legalzoom Angel Cornerstone OnDemand 325

Frank Addante

FEBRUARY 7, 2012

The formula for a great company is not a business model, or financial projection. I used to think that company culture happened naturally. After starting and building five companies, I’ve learned that great culture doesn’t just happen—you need to make it happen. Read the rest on Inc.com.

Startup 45

Startup Guide Organization Invest 45

socalTECH

JUNE 12, 2015

Ad tech companies, once the darling of Sand Hill Road, are having a hard time even getting a meeting , according to the report. Venture capitalists, who once were pouring money into the advertising technology area, have shut off the spigot for ad tech--according to an article in the WSJ this week. READ MORE>>.

Report 100

Report OpenX Southern California Advertising 100

Both Sides of the Table

OCTOBER 8, 2014

Let me start with the obvious baseline that most people probably know instinctively: Los Angeles is the 3rd largest technology startup ecosystem in the US. What is perhaps different from other regions is that we have large indigenous aerospace industry and a big high-tech import/export trade as opposed to a lot of software companies.

Entrepreneur 376

Entrepreneur Snapchat Startup Truecar 376

socalTECH

FEBRUARY 18, 2015

NewCo , the company which put together the NewCo festival in Los Angeles in November, has just raised $1.7M in a seed funding, the company disclosed today. newco festival conference technology startup venture capital john batelle' NewCo--which is based in the Bay Area--was founded by John Battelle and Brian Monahan. READ MORE>>.

Cornerstone OnDemand 100

Cornerstone OnDemand Seed Funding Conference Venture Capital 100

socalTECH

OCTOBER 6, 2015

Lawrence Ng , the former founder of Oversee.net--who is now running an asset management company called LNG Management--has linked up with New York City-based venture capital firm Metamorphic Ventures. LNG said that Ng is incubating a number of startups and selectively invests in early stage startups and funds.

Oversee.net 100

Oversee.net Southern California Incubator Venture Capital 100

socalTECH

MAY 29, 2014

It''s no secret that the that Silicon Valley has played host to the vast majority of hot--and hiring--technology companies over the past ten years. eric larson startup insights recruiting jobs employment silicon beach' Read the entirely of Eric''s advice to new graduates. READ MORE>>.

Southern California 178

Southern California Hulu Snapchat News 178

Frank Addante

MAY 24, 2007

OK, as I eluded to in my previous post, I have decided to take the plunge, yet again, and start another company. So, I am on to Startup 6.0. This one is so new, we don't even have an official company name, yet. So, we decided to code name it "the Rubicon Project".

Advertising 45

Advertising Startup Company Companies 45

socalTECH

JANUARY 25, 2010

According to Mayfield, it added Sean Moriarty--along with Neopath Networks Rajeev Chawla--as an EIR at the firm, specifically to evaluate companies in the consumer, e-commerce and new mobile applications area. billion under management, and has investments in such firms here as Rubicon Project and Inphi. Mayfield has $2.8

Ticketmaster 165

Ticketmaster Los Angeles Angel Venture Capital 165

Tech.Co

MARCH 8, 2018

Getting face time with VCs or people of influence is an ongoing challenge for startup founders, and it may take layers of introductions to get to the right person. She launched the iTech program within NASA to reach out to startups with innovative technology that have an Earth and space travel application.

Technical Review 70

Technical Review Startup Software Review Entrepreneur 70

socalTECH

FEBRUARY 16, 2010

For our Insights and Opinions section today, we have a post from Frank Addante , CEO and founder of Rubicon Project , which provides online ad optimization technology to publishers. Frank is a successful, serial entrepreneur, and tells about his experience growing Rubicon from a small startup to a much larger team. READ MORE>>.

Coach 140

Coach Equity Entrepreneur Platform 140

Frank Addante

MAY 24, 2007

► 2009 (3) ► May (1) A Tour of the Rubicon Project Headquarters ► April (1) "Pay it Forward" Event for Students & Aspiring Ent. the Rubicon Project's Secret to Succes. ► April (3) Make a Big Splash without Spending Big Cash Rubicon Project Update - Free Ad Server Launch and. .

Advertising 40

Advertising Startup Venture Capital Outsource Development 40

InfoChachkie

AUGUST 18, 2011

Former Vice President of Technology at eHarmony and Vice President of Engineering at the Rubicon Project. In this interview, Mark discusses how his experiences at Oracle, eHarmony and the Rubicon Project contributed to the creation of his latest venture, SteelHouse Media. 5) Mark, why does the startup world need SteelHouse? .

eHarmony 204

eHarmony Media Oracle Commerce 204

Frank Addante

AUGUST 6, 2014

In speaking with Michael Carney, the West Coast editor of PandoDaily, who hosted my fireside chat, two things emerged—a strategy for how to build a company: the ‘find out’ and the ‘roll out’. Also, determine what ingredient you want to focus on as a company that will be your core differentiator. ” It all starts with people.

Entrepreneur 111

Entrepreneur Startup Santa Monica Ideas 111

Both Sides of the Table

MAY 10, 2014

On road trips my wife fires up the app on her iPhone so we can stream Morning Edition, All Things Considered, Fresh Air or MarketPlace. He started as an on-air radio personality and was known as Lee Masters for many years. He told me he was the person who came up with their catch phrase. Startup Lessons' He was CEO of E!,

Riot Games 299

Riot Games Media Startup News 299

socalTECH

DECEMBER 12, 2012

The Los Angeles Mayor's Council on Innovation and Industry (LAMCII) has been meeting since March, to help identify the top issues facing growth companies in the region, and to propose activity to spur additional entrepreneurial activity and innovation, according to the group.

Los Angeles 242

Los Angeles Technology Culver City Angel 242

Tech Zulu Event

JUNE 11, 2013

Silicon Beach Fest is gearing up to showcase the most promising startups and visionaries from across LA’s growing startup entertainment ecosystem. More than 150 speakers include top executives from local accelerators, venture capitalists, entertainment powerhouses, brands, and emerging and established start-ups.

GRP Partners 88

GRP Partners MyLife Dollar Shave Club Santa Monica 88

Frank Addante

NOVEMBER 12, 2011

Not making decisions is what kills companies. I've learned to pick up on interesting patterns from the five companies I started prior to Rubicon Project. In general, when my companies are feeling stressed or headed in the wrong direction, it's usually because the decision-making.

Startup 66

Startup Company Companies 66

Frank Addante

OCTOBER 29, 2014

For over a year, I was focused on Rubicon Project’s IPO. What’s it like being the CEO of a public company? What is the company like after the IPO?” A lot of people have asked me, “What is it like going through the IPO process? There is a lot of excitement, a ton of preparation and a lot of stress!

Startup 79

Startup Marketing Company Companies 79

socalTECH

JANUARY 5, 2015

What was the most significant event for you or your company this year? As founder of Digital LA, I run one to two tech events every week bringing together tech, startups, investors, Hollywood, developers designers, and more. Beyond entertainment, ad tech is huge with Rubicon''s IPO and the TrueX $200M acquisition by Fox.

Cornerstone OnDemand 100

Cornerstone OnDemand Belkin Entertainment Newsletter 100

Frank Addante

SEPTEMBER 25, 2006

► 2009 (3) ► May (1) A Tour of the Rubicon Project Headquarters ► April (1) "Pay it Forward" Event for Students & Aspiring Ent. the Rubicon Project's Secret to Succes. ► April (3) Make a Big Splash without Spending Big Cash Rubicon Project Update - Free Ad Server Launch and. .

Company 40

Company Companies Startup Venture Capital 40

Frank Addante

MARCH 26, 2012

Acquiring other companies can be a great strategy to grow your company. I recently spent more than a year integrating Fox Audience Network, an advertising technology company we at the Rubicon Project acquired from News Corporation. The company needs a strong pillar. Here’s how to keep flying.

Company 61

Company Companies Acquisition Report 61

socalTECH

MAY 25, 2016

We caught up with Jim Armstrong to learn more about the new fund, areas of interest, his insights into what makes startups successful, and where he thinks the venture market is today. We know you invest globally, but are there specific kinds of companies you hope to focus on here in Southern California?

Southern California 113

Southern California Capital Funding Invest 113

socalTECH

JUNE 20, 2014

The second thing we have going on, is we''re expanding beyond the cool, hot social apps, which we still have lots of, but to other companies in other areas. For example, we had a keynote from Patrick Soon-Shiong, who talked about his new health incubator, and Frank Addante, at Rubicon Project, talking his ad-tech services. READ MORE>>.

Santa Monica 205

Santa Monica Conference Belkin Southern California 205

Frank Addante

OCTOBER 29, 2014

For over a year, I was focused on Rubicon Project’s IPO. What’s it like being the CEO of a public company? What is the company like after the IPO?” A lot of people have asked me, “What is it like going through the IPO process? There is a lot of excitement, a ton of preparation and a lot of stress!

Startup 40

Startup Marketing Company Companies 40

Frank Addante

JULY 5, 2007

► 2009 (3) ► May (1) A Tour of the Rubicon Project Headquarters ► April (1) "Pay it Forward" Event for Students & Aspiring Ent. the Rubicon Project's Secret to Succes. ► April (3) Make a Big Splash without Spending Big Cash Rubicon Project Update - Free Ad Server Launch and. .

Startup 40

Startup Venture Capital Web 2.0 Outsource Development 40

Frank Addante

APRIL 9, 2013

First, they set rules for who can sell what to whom – such as by vertical, company size of buyer, geographic region, by product, etc. This is precisely why I started the Rubicon Project. Rubicon Project' To sell enterprise software, sales employees are trained to sell through channels.

Advertising 59

Advertising Sales Software Platform 59

Frank Addante

MAY 9, 2012

I started one of the first ad servers and ad networks 12 years ago. Before founding the Rubicon Project, I started an enterprise software company called StrongMail Systems. First, they set rules on who can sell what to whom – this is sometimes done by vertical, company size of buyer, geographic region, by product, etc.

Networking 79

Networking Advertising Sales Pricing 79

Frank Addante

MAY 20, 2007

► 2009 (3) ► May (1) A Tour of the Rubicon Project Headquarters ► April (1) "Pay it Forward" Event for Students & Aspiring Ent. the Rubicon Project's Secret to Succes. ► April (3) Make a Big Splash without Spending Big Cash Rubicon Project Update - Free Ad Server Launch and. .

Entrepreneur 40

Entrepreneur Blogging Startup Venture Capital 40